{"id":8904,"date":"2014-09-05T14:00:00","date_gmt":"2014-09-05T18:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=8904"},"modified":"2020-03-30T19:00:09","modified_gmt":"2020-03-30T23:00:09","slug":"11-bottom-startups-didnt-know-boosting-innovation","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/11-bottom-startups-didnt-know-boosting-innovation","title":{"rendered":"11 \u2018bottom up\u2019 startups that are boosting innovation"},"content":{"rendered":"

Nobody stands in front of the Mona Lisa or the Venus de Milo and says, \u201cWow. The Louvre really makes some amazing art.\u201d We applaud the artists themselves. Yet, this principle hasn\u2019t always translated to the business world, where big companies tend to get the credit for the creativity and drive of the individuals they employ.<\/p>\n

That\u2019s starting to change.<\/p>\n

Developers of software-as-a-service solutions, share platforms, and vertical marketplaces, are empowering individual\u00a0entrepreneurs\u00a0and small teams to launch big ideas into the world with unprecedented speed. You don\u2019t need\u00a0to be a large company\u00a0to prototype with 3-D printing any more. There\u2019s\u00a0New Matter<\/a>. Can\u2019t afford buy or lease a building? Space solutions like\u00a0Desks Near Me<\/a>,\u00a0Let\u2019s Make<\/a>\u00a0and\u00a0BoxBee\u00a0<\/a>abound. On the smallest scale, new platforms emerge regularly\u00a0that allow individuals\u00a0to leverage their time, skills and resources to sustain themselves on personal levels.<\/p>\n

The growing importance of these small guy-supporting startups is evidenced by\u00a0forward-thinking venture capital\u00a0firms that have started\u00a0targeting them. For instance, the partners at Homebrew VC<\/a>\u00a0have even coined a term for them:\u00a0Bottom up companies<\/a>.<\/p>\n

In short, they\u2019re enterprises that streamline entry to market, take friction out of offering assets directly to customers, and allow individuals and small businesses to drive cultural and economic growth by opening access.<\/p>\n

They\u2019ve collectively become a pillar of a rapidly evolving marketplace that is increasingly being defined by creative solopreneurs and lean startups. Innovation no longer trickles down from the rarefied strata of the tech elite \u2014 it bubbles up.<\/p>\n

Cool, right?<\/p>\n

Here\u2019s how\u00a0Homebrew\u2019s Hunter Walk and Satya Patel\u00a0put it<\/a>:<\/p>\n

A Bottom Up Economy is a self-starter economy, driven by a workforce that is being pushed toward innovation. Their business models rely on creating real, tangible value for their customers. They believe the problems they solve are empowering people.<\/p>\n

We couldn\u2019t agree more. Here are 11 of our favorite bottom up startups\u00a0you didn\u2019t know were\u00a0boosting\u00a0innovation.<\/p>\n

\"shyp_blog_return\"<\/a><\/p>\n

Company:\u00a0Shyp<\/a><\/b><\/p>\n

What they do:<\/i>\u00a0Make shipping as simple as answering the doorbell.<\/p>\n

Why they\u2019re great:<\/i>\u00a0Handing over an important package 10 minutes after pressing \u201cgo\u201d on Shyp\u2019s mobile app is a little scary the first time. After all, we\u2019re used to waiting in line, weighing boxes, handwriting addresses in triplicate \u2013 the works. Shyp\u00a0cuts out the struggle and let someone else professionally package items, enabling entrepreneurs to focus on product rather than delivery logistics, taking away a major headache for small businesses. It also seems a little genius.<\/p>\n

\"riffraff_banner\"<\/a><\/p>\n

Company:\u00a0RiffRaff<\/a><\/b><\/p>\n

What they do:<\/i>\u00a0Help people monetize their hobbies by sharing their skills with others.<\/p>\n

Why they\u2019re great:<\/i>\u00a0We all have a pastime we\u2019ve invested time and energy to learn more about. Maybe it\u2019s kite boarding, painting, tennis, or competitive falconry. RiffRaff makes it easy for skilled enthusiasts to connect with the members of their community who want to learn something new. When you don\u2019t have to be a pro to teach what you know, you can make money doing what you love. Chalk another one up for the solopreneurs.<\/p>\n

\"IFTTT\"<\/a><\/p>\n

Company:\u00a0IFTTT<\/a><\/b><\/p>\n

What they do:<\/i>\u00a0Allow small businesses to automate all sorts of online (and, increasingly, Internet of Things) functions through simple action-reaction recipes.<\/p>\n

Why they\u2019re great:<\/i>\u00a0Techcrunch calls them\u00a0the glue gun of the Internet<\/a>, and that\u2019s a pretty apt description. Sure, you may not need your plants to email you when they\u2019re thirsty (totally possible). But it\u2019s pretty handy to get a text message whenever someone orders from your small Etsy boutique or to auto-generate an email when a client has a birthday. That\u2019s big company-style customer care.<\/p>\n

\"letsmakehq\"<\/a><\/p>\n

Company:\u00a0Let\u2019s Make<\/a><\/b><\/p>\n

What they do:<\/i>\u00a0Link professional makers and amateurs alike to local unused workspaces and commercial kitchens.<\/p>\n

Why they\u2019re great:<\/i>\u00a0Let\u2019s face it, many of us have small apartments. And even if they were palatial, we likely wouldn\u2019t have space to arc weld or have access to the city-approved facilities to launch a commercial baking operation. With Let\u2019s Make, we don\u2019t have to. The startup gives makers access to dormant facilities and \u2013 in many cases \u2013 even the tools they need to begin their own businesses.<\/p>\n

\"zenpayroll\"<\/a><\/p>\n

Company:\u00a0Zen Payroll<\/a><\/b><\/p>\n

What they do:<\/i>\u00a0Take the pain out of running payroll.<\/p>\n

Why they\u2019re great:<\/i>\u00a0Few payroll systems would have the guts to call themselves \u201cdelightful.\u201d This one definitely fulfills that promise. You just\u00a0hit \u201crun payroll.\u201d It\u2019s really that simple.\u00a0Zen Payroll does all the dirty accounting work \u2013 like calculating withholdings, cutting checks and filing information with tax authorities \u2013 that make most entrepreneurs grimace.<\/p>\n

\"desks<\/a><\/p>\n

Companies:\u00a0PivotDesk<\/a>\u00a0and\u00a0Desks Near Me<\/a><\/b><\/p>\n

What they do:<\/i>\u00a0Connect individuals and growing startups with unused office spaces in their own communities.<\/p>\n

Why they\u2019re great:<\/i>\u00a0Talk about double-sided marketplaces pushing value in both directions. On one hand, they turn a liability \u2013 empty office space \u2013 into an asset for established businesses. On the other hand, they give startups and individuals flexible and less expensive access to workspace without the risks of long-term leases. The rents are too darn high, after all.<\/p>\n

\"sprig-app\"<\/a><\/p>\n

Company:\u00a0Sprig<\/a><\/b><\/p>\n

What they do:<\/i>\u00a0Deliver fast, hot and healthful meals to your door in 20 minutes or less.<\/p>\n

Why they\u2019re great:<\/i>\u00a0Large tech companies are famous for spending\u00a0major bucks providing healthy, convenient food at the ol\u2019 cafeteria. It keeps employees healthy\u00a0and\u00a0focused on work rather than lunchtime takeout. Sprig lets small businesses do the same with a push of a button.\u00a0Sure, Sprig\u2019s\u00a0chef-prepared meals aren\u2019t served in the Google cafeteria. But the former executive chef from the Google cafeteria (seriously) oversees its\u00a0kitchen operations. Plus, they give you that nice little chocolate.<\/p>\n

\"makespace\"<\/a><\/p>\n

Companies:\u00a0\u00a0BoxBee<\/a>\u00a0and MakeSpace<\/a><\/b><\/p>\n

What they do<\/i>: Outsource storage and on-demand retrieval for small businesses.<\/p>\n

Why they\u2019re great<\/i>: Say goodbye to dollies and sweltering self-storage units. These companies will drop off durable boxes, pick up your items, catalogue them for on-demand delivery later, and store them offsite for you. Now you don\u2019t need a big building to archive and retrieve documents or store equipment you don\u2019t always need. Any startup or independent entrepreneur can do it.<\/p>\n

\"new<\/a><\/p>\n

Company:\u00a0New Matter<\/a><\/b><\/p>\n

What they do<\/i>: 3-D printing for everybody.<\/p>\n

Why they\u2019re great:<\/b><\/i>\u00a0The latest tech is almost always reserved for the big guys, while the rest of us wait for a consumer model to slowly meander into our price range. But New Matter brings some of today\u2019s most exciting tech \u2013 3-D printing \u2013 into the homes and offices of Average Joes: prototyping, selling designs, object sharing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nobody stands in front of the Mona Lisa or the Venus de Milo and says, \u201cWow. The Louvre really makes some amazing art.\u201d We applaud the artists themselves. Yet, this principle hasn\u2019t always translated to the business world, where big companies tend to get the credit for the creativity and drive of the individuals they […]<\/p>\n","protected":false},"author":1273,"featured_media":8918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-8904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\n11 \u2018bottom up\u2019 startups that are boosting innovation<\/title>\n<meta name=\"description\" content=\"Nobody stands in front of the Mona Lisa or the Venus de Milo and says, \u201cWow. 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