{"id":8794,"date":"2014-10-10T14:00:00","date_gmt":"2014-10-10T18:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=8794"},"modified":"2020-03-30T18:59:44","modified_gmt":"2020-03-30T22:59:44","slug":"desktop-johanna-johnsons-maggie-hansdorfer","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/desktop-johanna-johnsons-maggie-hansdorfer","title":{"rendered":"The Desktop: Johanna Johnson&#8217;s Maggie Hansdorfer"},"content":{"rendered":"<p dir=\"ltr\">An office can tell you a lot about a creator, and we were charmed by Johanna Johnson\u2019s bridal studio and her line of embellished, hand-beaded silk gowns at <a href=\"http:\/\/www.wework.com\/location\/soho-west\/\">WeWork Soho West<\/a>.<\/p>\n<p dir=\"ltr\">We had the pleasure of meeting Maggie Hansdorfer, the U.S. brand manager of the Australian design company. She previously worked in finance with the namesake designer\u2019s sister back in Australia. Once Maggie met Johanna through an introduction, their friendship quickly blossomed. And when an opportunity arose to open <a href=\"http:\/\/www.johannajohnson.com\/\">Johanna Johnson<\/a>\u2019s first American location, Maggie promptly quit her finance job and jumped on the chance to launch the studio in New York City.<\/p>\n<p dir=\"ltr\">\u201cThe rest is history,\u201d recalls Maggie, who is also a beloved fan of the bridal collection and recently wore one of the dresses to her own wedding.<\/p>\n<p dir=\"ltr\">We chatted with Maggie as part of The Desktop \u2014 a series that highlights interesting (and always inviting) offices at WeWork. Maggie shares where she draws inspiration from inside these glass walls.<\/p>\n<p>\u00a0<img decoding=\"async\" alt=\"20140723 Johanna Johnson-19 (1).jpg\" src=\"https:\/\/lh6.googleusercontent.com\/qLfsArt80XguF3ri5IarZ3IjmhEl2X0fO8JJ_pSIXI1RavBXrkiCZThC7VMjH6yU-fiyceS5tOD6SwbxNyNEbZkEz_sSKAMcu5kYpxj25Z-AzdwVwU23K1vaTz2NrEje9A\" width=\"624px;\" height=\"416px;\" \/><\/p>\n<p dir=\"ltr\">\u201cIt\u2019s extremely important to create a work environment that inspires you creatively. We are at our office a lot so we need to be comfortable and proud of where we work. I\u2019m happy to be here, especially when we stay late due to the different time zones.\u201d<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"20140723 Johanna Johnson-14.jpg\" src=\"https:\/\/lh4.googleusercontent.com\/fuiShN4oC-DvQJfC4POL_drhGOTWZOltpD_l4Nvls6zon_g-8xwp_xsgONVtvFOEZPJJQQzeEhxPlJW_n3FE1Q-pXU9NspmLbJZMTIhxg80hYKI6Ezty2voDWj3vXOR2jA\" width=\"624px;\" height=\"416px;\" \/><img decoding=\"async\" alt=\"20140723 Johanna Johnson-45.jpg\" src=\"https:\/\/lh4.googleusercontent.com\/VjgQ6AYdyQnlQF8XGWakhC8CHPmxO0r3Cu-MyYXI_y9vxOZGnDU3gk5_yMAwCgvKyYtHWV5QOLECInWVZQq5i5ZIC_xCvsF2VxphEdCQANBO69lFABZKtd41equ8kj1utw\" width=\"624px;\" height=\"416px;\" \/><\/p>\n<p dir=\"ltr\">\u201cI would say our decor is elegant and chic, but feels comfortable. We use a lot of neutrals, and we love <a href=\"http:\/\/www.restorationhardware.com\/\">Restoration Hardware<\/a>. We still maintain some of the decadence of the Old World that you would typically find in our designs.\u201d<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"20140723 Johanna Johnson-9.jpg\" src=\"https:\/\/lh3.googleusercontent.com\/ASWpiBxjdi-JewJFFZqiubewpV1YCtcpjCQdguC2T0hA2a-IXB600EP2a8OBVVgf1OOg0TWpqu_F5mthELjWLCcwO3m7ut3Z8FfvSk_4055mVemGrZpIX4BSt2rp8vuziA\" width=\"624px;\" height=\"416px;\" \/><\/p>\n<p dir=\"ltr\">\u201cJohanna takes her inspiration from a bygone time and creates her pieces using luxury fabrics and finishes of yesteryear. Embellished hand beaded designs, panelled silk gowns, detailed French laces, and reflective, metallic silhouettes.\u201d<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"20140723 Johanna Johnson-24.jpg\" src=\"https:\/\/lh6.googleusercontent.com\/BUhcEFc9Imbf_0njz1VlovVlJybH2OjV103VOrevIDs_qf4GlwEAlBIga2f9ed_HW8pFMkbPZL0uTCBl45v-IxVlONOYTriawAC6VZhjjS6gv43xQ7dfbVhv02rWkRCeow\" width=\"624px;\" height=\"416px;\" \/><\/p>\n<p dir=\"ltr\">\u201cEvery gown is approached with artisan techniques and finishes. Every look is treated as its own homage to luxury dressing, and the tradition of dressing on ceremony. Although her inspiration has been taken from the 1920\u2019s and 30\u2019s, all of Johanna\u2019s designs are effortlessly wearable and very now.\u201d<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"20140723 Johanna Johnson-30 (1).jpg\" src=\"https:\/\/lh4.googleusercontent.com\/-4RNcji2zCHBHHMhPAyT6Pxctghsj6ct3bxLbVwfifR3fWHVJ1hKc-741I2KrAoc4CSH-agIeEhZzLAC6MXq3-8dz283dKxw4R62jo7byWUJfZXhXnS-Va6smk7tRv3-yA\" width=\"624px;\" height=\"416px;\" \/><\/p>\n<p dir=\"ltr\">\u201cMy schedule varies every day. As a brand manager, I\u2019m in charge of various aspects of the business, including business development, styling, PR, Advertising, and staffing, so every day is very different. Usually I come in at 10 a.m. and go through emails and my &#8220;list&#8221; of to dos, attend meetings, and then when it\u2019s 9 a.m. Sydney time, I spend about an hour on the phone with Australia going through various items.\u201d<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"20140723 Johanna Johnson-46.jpg\" src=\"https:\/\/lh3.googleusercontent.com\/g2YaZh6T0SbFNx-xket2DqpHXeg6qA4Whui7nR11Pde3d0sxtnoxQgW144h9gWDmI5fAFDVkNfUXg3g_BveTAL97GeboCJ_9B6qCNY-IJVH12JVAP-GJEL1R8goRY_sLSw\" width=\"624px;\" height=\"416px;\" \/><\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"20140723 Johanna Johnson-42.jpg\" src=\"https:\/\/lh5.googleusercontent.com\/yfarLdSCYGE4g_AIbyddeDb4LZAwpq_NF4dQMxjpm3t9Xy9fVjC0QT_CC0tuvbTXmpCJaPVtgNpo0XjUK6dM0MJN8-1x2CcqO7LPSOXMWlCz36zNjyzF0Q-T0P8-ZqXyNA\" width=\"624px;\" height=\"416px;\" \/><\/p>\n<p dir=\"ltr\">\u201cI am very visual and old school with lists. It may look chaotic to others, but I have a system that works for me. Lo, whom I work with, is an Excel spreadsheets girl while I always write on paper. There is a method to my madness though.\u201d<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"20140723 Johanna Johnson-8.jpg\" src=\"https:\/\/lh3.googleusercontent.com\/Zo56POggfOM_kCqSAmJXGpCj5FBUN-V7T8jKP0soG-GpUOszKNjc4xbLbkv1qldn6UBzgjIk6NKOC0xCntrtrqDxqDqaQTmJEQWQ0VwzJ9T6SjwnNYb4mOGmQ5yXpx5_dA\" width=\"624px;\" height=\"416px;\" \/><\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"20140723 Johanna Johnson-5.jpg\" src=\"https:\/\/lh6.googleusercontent.com\/imiJvBSX2YN_PB1kw2Ccj5m7cQO6CmShkZ7od1TZ0myYdl0iUBMLnK-t82fW3J0Dj76xA3V43AUXu1uS79LMMcAzPV0KJZaC8-7ldHuvinbpTuAN3hT74ZbEDQqQmrme9Q\" width=\"624px;\" height=\"936px;\" \/><\/p>\n<p dir=\"ltr\">\u201cI always have fresh flowers in several vases throughout the office. I think it makes for a nice atmosphere to work in and it\u2019s a nice touch for clients when they come to the studio. Yes, they usually are white hydrangeas.\u201d<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"20140723 Johanna Johnson-1.jpg\" src=\"https:\/\/lh6.googleusercontent.com\/xbut98FcR6R78Lzntd0kBaf2MEuR3Uy8gWH4hrcTuAua-Dpyn2bmbZV1FX9KdV3tas51TohRQtL8obfBD4FgbSbz2ZRenG6lPQ_AOajIFy5bJuIQfmQlBqrS0o187mRwvw\" width=\"624px;\" height=\"416px;\" \/><\/p>\n<p dir=\"ltr\">\u201cJohanna designs all our stunning accessories literally bead by bead. She takes inspiration from the 1920\u2019s and 30\u2019s but adds a modern twist so the pieces feel \u2018now\u2019.\u201d<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"20140723 Johanna Johnson-2.jpg\" src=\"https:\/\/lh4.googleusercontent.com\/tgGoM5PhWPiHNInkbq6L0nEk5LHDvx5W7yQBCAuz2HucKbQQLyXGFPlGW8EZ5swzZiQujyBcr4S8ZEMdCG_FBYNx-tuz6jznk0nvlxq9rTXROvL59IWsaO2uR-F9PET2YQ\" width=\"624px;\" height=\"936px;\" \/><\/p>\n<p dir=\"ltr\">\u201cYou can wear our designs on your wedding day, but they also look right at home with a t-shirt and jeans. That\u2019s the beauty of our pieces they are so versatile. Johanna likes to think she is creating heirloom pieces for the future.\u201d<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"20140723 Johanna Johnson-34.jpg\" src=\"https:\/\/lh4.googleusercontent.com\/RG61U9TtmHMH1NxYzihuzW6eL-K8D9AZIeqdpMuEsbYLHezQkMDktwjwwbWQ__cTokXLlKy4cAeVrRDV6TlGcKrprmEW3v52J92TWCPhbUibJuqDo5jNprx-3ZsI141cTA\" width=\"624px;\" height=\"416px;\" \/><\/p>\n<p dir=\"ltr\">\u201dAll of our clients are amazing. I\u2019m not just saying that, but it\u2019s true. We are so lucky to have the kindest and most fashionable clients. I often get calls and texts from clients later asking to grab coffee or a drink!\u201d<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"20140723 Johanna Johnson-21.jpg\" src=\"https:\/\/lh6.googleusercontent.com\/SxJf1mm9Ft9CwOBjMwQ2WKlHSsu_hS5SFQzBeiewYbDmy49rVaFzg_2nytSbXuZN38az6mkEqCHT4SmBTLOfdc4yLVv3_5ZXdfZ1vsNbaQmenv-CZSsxK5nEzKh-KiT0NQ\" width=\"624px;\" height=\"936px;\" \/><\/p>\n<p dir=\"ltr\">\u201cMy favorite dress would have to be the one I wore two weeks ago to my wedding. It\u2019s a combination of two gowns &#8211; the Hendricks and the Elliot from a few seasons ago. It was a custom piece Johanna designed for me. It was the most insane gown ever and I love it so much. All of our gowns are just so special, but this one for obvious reasons is the most special to me.\u201d<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"20140723 Johanna Johnson-36.jpg\" src=\"https:\/\/lh5.googleusercontent.com\/U9Su5YVw_iI4jmu3xAHpuOxXDXn0azz9O8EtnNFWHBzzV_nEjuLDX6H0OHFMYEq60m-8LAWzcljjX9K7mJcVnlu_uhGxw6cVEzcugprbtHCYLi6o0Thi2o2ct7DLEDuyrw\" width=\"624px;\" height=\"416px;\" \/><\/p>\n<p class=\"finalnote\" style=\"font-size: 15px;\">Photographs by <a href=\"http:\/\/www.laurenkallen.com\/\">Lauren Kallen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An office can tell you a lot about a creator, and we were charmed by Johanna Johnson\u2019s bridal studio and her line of embellished, hand-beaded silk gowns at WeWork Soho West. We had the pleasure of meeting Maggie Hansdorfer, the U.S. brand manager of the Australian design company. She previously worked in finance with the [&hellip;]<\/p>\n","protected":false},"author":887,"featured_media":9447,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-8794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Desktop: Johanna Johnson&#039;s Maggie Hansdorfer<\/title>\n<meta name=\"description\" content=\"We chatted with Maggie as part of The Desktop \u2014 a series that highlights interesting (and always inviting) offices at WeWork. 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