{"id":868,"date":"2019-05-13T16:30:08","date_gmt":"2019-05-13T20:30:08","guid":{"rendered":"https:\/\/www.wework.com\/content-marketing-hub\/?p=868"},"modified":"2020-09-03T05:52:50","modified_gmt":"2020-09-03T09:52:50","slug":"intrapreneurship-wework-latin-america","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/intrapreneurship-wework-latin-america","title":{"rendered":"How intrapreneurship helped grow WeWork Latin America"},"content":{"rendered":"\n<p>Ary Krivopisk and I catch up over the phone as he is in a cab returning from the airport. The past week has taken him from Argentina to Mexico to New York, and he is now heading straight to his office in S\u00e3o Paulo. As WeWork\u2019s head of real estate for Latin America (LATAM), Krivopisk travels around the continent on a weekly basis, leading a team of 40 across six countries in the identification, negotiation, and conversion of new spaces. \u201cEverything starts with the building,\u201d he says. \u201cWithout the building, there is no WeWork.\u201d<\/p>\n\n\n\n<p>He hasn\u2019t always been this busy. When Krivopisk started out at the company in 2015, WeWork had barely established a presence in Latin America\u2014there were four signed buildings, none yet open\u2014and he was a team of one. \u201cNo one knew who we were,\u201d says Krivopisk. \u201cThere was a lot of skepticism, people kept telling me this wouldn\u2019t work here.\u201d<\/p>\n\n\n\n<p>Today, Latin America is WeWork\u2019s fastest-growing region. WeWork grew to 50,000 members in its first five years; LATAM reached 50,000 members in three years of operation.<\/p>\n\n\n\n<p>For native Argentinian Krivopisk, this growth has been a dream come true. \u201cFinance and real estate are my two passions,\u201d says Krivopisk, who previously worked as a financial strategist and trader in Miami. Despite finding the financial sector thrilling, he felt a desire to build something more concrete. \u201cI remember my grandfather, who was a developer, showing me the buildings he had made around town,\u201d he says. \u201cWhat was amazing was that he left physical buildings that you could see and touch.\u201d<\/p>\n\n\n\n<p>In 2012, Krivopisk quit finance to follow this dream to Brazil, to work in real estate and development. \u201cI sat down with my wife to get her blessing, and we got a flight from Miami to Brazil.\u201d There he joined FSA Group, working on several successful real estate and development partnerships, including one that brought the Hyatt Place brand to the country. But three years later, Brazil was engulfed in a financial crisis, and business took a downturn. Krivopisk left FSA\u2014and not long after, he was introduced to WeWork by a friend.<\/p>\n\n\n\n<p>The first thing that struck Krivopisk about his new job at WeWork was how much faster things move\u2014taking just nine months to go from identifying a site to fully built offices, versus up to a more typical three years. \u201cWe would look at the buildings and imagine what it could become,\u201d he says. \u201cAnd then you see it become a space filled with people and this incredible energy.\u201d <\/p>\n\n\n\n<p>He brought his vision and determination to every new city he visited, expanding WeWork\u2019s footprint from Mexico to Argentina, Brazil, Colombia, Peru, and Chile. Since 2016, the growth has been exponential; the region established seven WeWork locations in the first year and another 27 in the second. \u201cIn two-and-a-half years we accomplished in LATAM what WeWork had accomplished in all the years before,\u201d Krivopisk boasts.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/unnamed-1-800x571.jpg\" alt=\"\" class=\"wp-image-1413\"\/><figcaption> Krivopisk with his four children. Photograph courtesy of Ary Krivopisk<\/figcaption><\/figure><\/div>\n\n\n\n<p>He uses the term intrapreneurship (as opposed to entrepreneurship) to describe what he and his team were doing during those early years. \u201cWe built a startup within a big company,\u201d he explains. \u201cThere were no rules on how to do it\u2014we just had to make it happen.\u201d <\/p>\n\n\n\n<p>Building communities is not new to Krivopisk. He has been deeply involved in three synagogues worldwide: one in Buenos Aires, where he and four others got the ball rolling on creating and building a community around it; another in Miami, where he was involved in programming and funding; and a third that he supports close to his home in S\u00e3o Paulo, having secured permission from the community to build it, supporting it financially, and getting involved in events.<\/p>\n\n\n\n<p>\u201cGrowing up in Argentina, there was this guy that always hosted 10 to 15 of us for lunch at his house after the prayers,\u201d he says of the incredible bonds in the Jewish community of his youth. \u201cThat marked me for life, and so we decided to do the same in Miami.\u201d<\/p>\n\n\n\n<p>Much of what inspires Krivopisk in his work is grounded in the values of community and family he has always held close. \u201cIt\u2019s impossible to do what I do without the help and support of my wife,\u201d he says. A few years ago, the youngest of their four children was diagnosed with autism. \u201cIt was a little bit shocking at the beginning, but we learned so much. Having a child with autism is also understanding that not everything happens how you expect it to, and still, we can make things amazing. You feel that nothing is impossible.\u201d<\/p>\n\n\n\n<p>Doing the impossible has been a guiding mantra for Krivopisk and his team since day one. \u201cAt WeWork we say, every day the impossible, and every week, a miracle,\u201d he says. The evolution from having a tiny presence in Latin America four years ago to a full-scale operation that includes local teams in every country might look like a miracle, but for Krivopisk there is still a long way to go.<\/p>\n\n\n\n<p>\u201cWe build, we bring people together, we create a community, and that has a tremendous effect on people&#8217;s lives,\u201d he says. \u201cTo look back and see all we have accomplished is an incentive\u2014but we are just warming up.\u201d<\/p>\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WeWork Latin America head of real estate Ary Krivopisk and his team made the rules as they went along\u2014and two years later, there are 34 WeWork locations and counting<\/p>\n","protected":false},"author":1866,"featured_media":874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43912],"tags":[500,1486,1487],"class_list":["post-868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-employee-spotlight","tag-community","tag-latam","tag-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How intrapreneurship helped grow WeWork Latin America<\/title>\n<meta name=\"description\" content=\"WeWork Latin America head of real estate Ary Krivopisk on using intrapreneurship to open 34 WeWork locations in LATAM in two-and-a-half-years\" \/>\n<meta name=\"robots\" content=\"index, follow, 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