{"id":8660,"date":"2014-08-21T14:00:00","date_gmt":"2014-08-21T18:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=8660"},"modified":"2020-03-30T19:00:14","modified_gmt":"2020-03-30T23:00:14","slug":"charge-phone-style-empowered-founders-new-solution-old-problem","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/charge-phone-style-empowered-founders-new-solution-old-problem","title":{"rendered":"Phone always dying? Loni Edwards says the answer’s in the bag"},"content":{"rendered":"

As a small-business owner, your phone is your life. But sometimes, that lifeline only goes as far as the three-and-a-half foot leash from the outlet to the end of your USB cable. When your business requires a life on-the-go, being limited by a battery constantly in the red is not an option.<\/p>\n

This is a scenario that Loni Edwards was all too familiar with.<\/p>\n

\u201cWhile I was working, I was running around, and my phone was always dying,\u201d she says. \u201cIt\u2019s the most frustrating thing when you\u2019re trying to run a business and your link to the world is dead.\u201d<\/p>\n

Carrying her phone charger everywhere she went, Loni would capitalize on every opportunity to juice up her phone. She later found that the perfect solution had been in her possession the entire time.<\/p>\n

Growing up in upstate New York, Loni had her sights set on law. After finishing her undergraduate degree, she headed to Massachusetts to study at Harvard Law School and eventually begin a career in intellectual property law.<\/p>\n

\u201cMy whole life, it was my goal to get into Harvard Law School, get to this top firm, and focus on intellectual property,\u201d Loni says. \u201cBut after being there for a little bit, I didn\u2019t feel fulfilled \u2013 I felt like I wasn\u2019t really enjoying life as much.\u201d<\/p>\n

\"20140811<\/a><\/p>\n

With close friends in the startup world, Loni had seen the exciting, eventful life of an entrepreneur, and she wanted to be a part of it. She took the leap, moved back to New York, and threw herself in the entrepreneurial life. Her first idea, a travel startup that she worked on with a close friend, never made it to the launch stage. Admitting that she had a lot to learn, she didn\u2019t let the fear of failure stop her from launching another startup soon after: The Stitch Collective<\/a>.<\/p>\n

As she was growing the interactive fashion line, Loni found herself running all over Manhattan. And with her phone\u2019s inconvenient tendency to die, she began working toward a solution to charge her phone in her purse.<\/p>\n

\u201cI set out designing something that would seamlessly charge my phone, that wasn\u2019t in the way, but was getting me through the day without sacrificing style or adding bulk,\u201d she says.<\/p>\n

The leather bag, equipped with a built-in power source, became the perfect accessory.<\/p>\n

\"Loni<\/a><\/p>\n

Instead of leaving her phone with the hostess to charge during business lunches, Loni would pop her phone into her purse and continue on with her day uninterrupted. It wasn\u2019t long before her handbag-turned-charging-station really began to turn heads.<\/p>\n

\u201cSomeone wanted to put it in InStyle Magazine<\/a>,\u201d Loni says. \u201cI had one prototype \u2013 the one that I had been wearing \u2013 and they had it in their possession. Luckily the editorial calendar is a very long process, so I had three months to get my stuff together. I set up a website, made the first production run, and launched the site on January 28 of this year.\u201d<\/p>\n

Within 48 hours of launching the site, the first 200 units were sold out.<\/p>\n

Thus, emPOWERED<\/a> was born. The stylish line of leather bags with built-in technology now includes three different styles that Loni says she designed based on feedback from her customers. There\u2019s a large leather tote; the \u201cAll in One\u201d handbag with detachable, adjustable straps; and a wristlet.<\/p>\n

\"20140811<\/a><\/p>\n

\u201cWith The Stitch Collective, I learned how important it is to interact with your customers and get that feedback,\u201d she says. \u201cPeople give a lot of feedback, and we had a lot of customers who loved the all-in-one style, and they wanted a larger version that they could carry their laptop and everything they need throughout the day.\u201d<\/p>\n

The wristlet was also a product of feedback from customers who wanted all of the benefits of emPOWERED but didn\u2019t want to give up their statement bag, Loni says.<\/p>\n

So, how does it work? The bags are all equipped with a power source that is built into the lining, specifically designed not to take up any additional space. The bag comes with a USB cord that charges the phone as well as the bag. Inside, each bag also contains a built-in wallet with slits for credit cards or your ID for easy access on a night out.<\/p>\n

\"Loni<\/a><\/p>\n

Even with all of emPOWERED\u2019s success, Loni is not quick to forget what she learned during her first two startup ventures.<\/p>\n

\u201cMake sure that there\u2019s interest and demand in what you\u2019re creating before you invest a lot of time and money,\u201d Loni says. \u201cThat\u2019s part of the reason emPOWERED has done so much better than my previous companies. It became a company only after there was this huge demand and we had magazine editors saying they have customers wanting to purchase it even before we had a site up. Doing that work beforehand and testing out your concept before that initial investment is really important.\u201d<\/p>\n

\"Loni<\/a><\/p>\n

Photographs by Lauren Kallen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As a small-business owner, your phone is your life. But sometimes, that lifeline only goes as far as the three-and-a-half foot leash from the outlet to the end of your USB cable. When your business requires a life on-the-go, being limited by a battery constantly in the red is not an option. This is a […]<\/p>\n","protected":false},"author":1208,"featured_media":8677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-8660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nPhone always dying? Loni Edwards says the answer's in the bag<\/title>\n<meta name=\"description\" content=\"As a small-business owner, your phone is your life. 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