{"id":8655,"date":"2014-08-20T14:00:00","date_gmt":"2014-08-20T18:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=8655"},"modified":"2020-03-30T19:00:15","modified_gmt":"2020-03-30T23:00:15","slug":"startup-founders-can-make-real-connections-vcs","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/startup-founders-can-make-real-connections-vcs","title":{"rendered":"How startup founders can make real connections with VCs"},"content":{"rendered":"

\u201cHow can I connect with investors?\u201d is one of the most common questions I hear from early-stage entrepreneurs.<\/p>\n

\u201cConnect\u201d is a good word to use. If you\u2019re looking for funding, you don\u2019t just want to \u201cmeet\u201d investors, shake their hands and give them your quick pitch. You want to connect <\/i>with them to really make a deeper connection.<\/p>\n

So how do you do this? With our client roster of successfully funded startups and my close relationships with many in the investor community in Silicon Valley, I think I\u2019ve figured out eight ways for making these kinds of real connections:<\/p>\n

1.\u00a0<\/strong>No cold contact<\/strong><\/h3>\n

This is the first rule. Avoid cold contacts. Maybe it could work for someone, but I don\u2019t personally know of any examples in which a young company was able to whip up investor interest through a cold email. To new entrepreneurs, this can seem like one of those vicious cycles: \u201cI don\u2019t have any connections to VCs so therefore I can\u2019t make any connections.\u201d<\/p>\n

There is a way out of this cycle. The answer is simple, but admittedly not easy: Work your network hard. Do whatever you can to find a contact \u2014 even if it\u2019s many times removed. The closer you can get to the source, the warmer your touch. Pore through your social media contacts. Tell everyone you know what you\u2019re doing and what you\u2019re looking for. Have your pitch ready for the most unexpected opportunities.<\/p>\n

If and when you do get a warm introduction, don\u2019t waste these opportunities. Jump on your chances, show your gratitude, and make sure that you make the same effort to return the favor and help others in your network.<\/p>\n

2. Find your investor hit list<\/strong><\/h3>\n

All investors are not created equal, so why would you reach out to any and all investors? First think about what stage your company is in. You want to target early-stage investors\u2014those VCs who focus on seed, startup, and first stage financing. Beyond round, you also want to identify those VC firms that specialize in your area with the caveat that you don\u2019t want any investors who have recently invested in companies that are competitors in your space. Once you have your list, talk to other entrepreneurs to get their impressions and feedback. Your fellow entrepreneurs are a great resource for inside knowledge that you can\u2019t find anywhere else.<\/p>\n

3.\u00a0<\/strong>Focus on investor value-add<\/strong><\/h3>\n

When you\u2019re looking for money, it\u2019s easy to forget the other things that an investor can bring to the table. Ultimately, it\u2019s these value-adds that are of greatest importance. All investors have money, but what else do they have to offer besides money? When narrowing down your targeted list of investors, I recommend that entrepreneurs focus on what I call the RACE: Relationships, Active involvement, Commitment, and Expertise. These are the things that will have the most positive impact on your company.<\/p>\n

4.\u00a0<\/strong>Target connectors<\/strong><\/h3>\n

This is sort of a repeat of my last tip, but such an important one that it bears calling out on its own. When you\u2019re creating your list of potential investors, keep an eye on who\u2019s going to help you best with introductions and navigate the waters of starting your own company. Just as you need connectors to get you an in with investors, you will need connectors to take the next steps once you\u2019ve gotten your first funding round. If you can find an investor with a wide network and a wealth of experience, you\u2019ll be ahead in the game<\/p>\n

5. Do your research<\/strong><\/h3>\n

This point cannot be overstated. Do not make the mistake of contacting investors without first doing your homework. If you do, this is pure hubris \u2014 and a waste of any warm introductions you\u2019ve been gifted with. Read websites, follow investors on Twitter<\/a>, and mine LinkedIn<\/a> and CrunchBase<\/a>. You should also check out TheFunded<\/a>, but beware of the bias that can be built in to these reviews.<\/p>\n

6.\u00a0<\/strong>Consider incubators<\/strong><\/h3>\n

Incubators aren\u2019t for everyone. If you\u2019re an experienced serial entrepreneur, for example, this is not going to be your path. For new entrepreneurs, a good incubator program can be a great option. The top programs can be especially hard to get into, but it\u2019s worth the effort for the experience and advice you will acquire.<\/p>\n

7.\u00a0<\/strong>Calculate your milestones<\/strong><\/h3>\n

I\u2019ve written about this in greater depth in a previous article<\/a>, but suffice to say that investors want to know that their investment will be well spent and not frittered away on kegerators and the like. If you want to connect with VCs, you need to know how much funding you will need. You do this by identifying the major (and distinct) milestones for your company and determining what resources will be necessary to achieve these milestones (operational expenses, HR, product development, and more). This is your funding goal \u2014 the amount that your company needs right now.<\/p>\n

8.\u00a0<\/strong>Build traction<\/strong><\/h3>\n

At the end of the day, remember that your business is not fundraising; your business is to build your business. Yes, you need money to fund your growth, but don\u2019t get so focused on raising funds that you lose sight of your real goals. Don\u2019t neglect the actual work of building a business: Perfecting your offerings, growing your company base, and generating revenue.<\/p>\n

Investors are busy people who are bombarded by pitches on a daily basis\u2026we get it! But this doesn\u2019t mean that investors are too busy for you\u2014they are in the business of finding great companies and making money. If you have a great company, you\u2019re building traction, and you know where you\u2019re going and how you\u2019re going to get there\u2014you will find investors who realize your potential and are interested in funding you.<\/p>\n

How do you make real connections with VCs? Let us know in comments below or contact Early Growth Financial Services<\/a> if you need help managing investor relations.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cHow can I connect with investors?\u201d is one of the most common questions I hear from early-stage entrepreneurs. \u201cConnect\u201d is a good word to use. If you\u2019re looking for funding, you don\u2019t just want to \u201cmeet\u201d investors, shake their hands and give them your quick pitch. You want to connect with them to really make […]<\/p>\n","protected":false},"author":1107,"featured_media":8657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-8655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nHow startup founders can make real connections with VCs<\/title>\n<meta name=\"description\" content=\"Eight ways for making real connections with investors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/professional-development\/startup-founders-can-make-real-connections-vcs\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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