{"id":8151,"date":"2014-08-01T14:00:00","date_gmt":"2014-08-01T18:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=8151"},"modified":"2020-03-30T19:00:24","modified_gmt":"2020-03-30T23:00:24","slug":"going-green-dmass-ceo-combines-passion-business-sustainability","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/going-green-dmass-ceo-combines-passion-business-sustainability","title":{"rendered":"Going green: dMass CEO combines her passion for business with sustainability"},"content":{"rendered":"

Being an entrepreneur is one of the hardest things Kathryn Lewis has ever done.<\/p>\n

\u201cOne of the conversations that I\u2019ve had with my family is I\u2019ve never known how to take the easy route,\u201d she says. \u201cBut it\u2019s also been one of the most rewarding things.\u201d<\/p>\n

Kathryn\u2019s path to entrepreneurship began in corporate America where she developed a solid foundation in business. Today, she is the co-founder and CEO of dMass<\/a>, a company that specializes in resource management and education.<\/p>\n

\u201cI didn\u2019t know it at the time, but working in corporate America fundamentally changed the way I think and how I understand systems,\u201d she says. \u201cIt was in that process that I really learned that I love to make decisions and see the impacts of my decisions.\u201d<\/p>\n

If it\u2019s positive, stay the course. If it\u2019s negative, correct the course, she says.<\/p>\n

When her father, a doctor, wanted to open his own practice, he asked Kathryn to step in and run the business side for him. She left her job as a supply chain manager and agreed to front the business side of the operation. It was then that she became fascinated with all things business and decided to go to Europe to get her MBA in Milan.<\/p>\n

After graduating, Kathryn looked for her next entrepreneurial adventure. Passionate about languages, communication, and business, she wasn\u2019t sure what she wanted to do. Science certainly wasn\u2019t on her radar, but she ended up co-founding a business that tracked scientists who were working on energy harvesting.<\/p>\n

\u201cThe sciences freaked me out,\u201d Kathryn says. \u201cThe word \u2018molecule\u2019 is still like fingers on a chalkboard to me, but science is also where the most exciting, mind blowing innovations are happening. You actually don\u2019t need to know science to know what it can do for you.\u201d<\/p>\n

At that point in her career, Kathryn was surprised by her passion for the field. As fate would have it, working on energy harvesting led her to her current business partner, Howard Brown. He had a background in business and was passionate about the environment. He was the CEO of a resource management company for more than 20 years and was looking to publish a book that contained all of the lessons he\u2019d learned throughout his journey. He asked Kathryn for help.<\/p>\n

The business opportunity for the project soon became visible, but Kathryn lacked the background in environmentalism and didn\u2019t yet understand Howard\u2019s passion for it.<\/p>\n

\u201cI asked him, \u2018Why is the environment so important to you that you are dedicating your life\u2019s work to this?\u2019\u201d she says. \u201cHe told me, \u2018Everything in this room is nothing more than the earth\u2019s crust that\u2019s been dug up, rearranged, manufactured, labeled, and shipped to you.\u2019\u201d<\/p>\n

Running her hand along her desk, she explains how he was talking about everything from the table and chair to the light in her office. That realization sparked something within her.<\/p>\n

They started talking about ways to monetize the business model. It was tricky, but with her background in supply chain management, she knew exactly what it took to get raw material from the ground, through the manufacturing process, all the way to being delivered to the customer. With her experience and Howard\u2019s passion for the environment, it became evident that they were on to something.<\/p>\n

\u201cI initially thought the environmental conversation was punitive and polarizing, and I was turned off because it was positioned in a way that was making a value statement or ethics statement about my judgment,\u201d Kathryn says. \u201cBut I really began to see that environment and business are not separate and there\u2019s real opportunity there.\u201d<\/p>\n

Soon, it wasn\u2019t just an idea; it was something that she was excited about. Together, Kathryn and Howard founded dMass, and in 2012 they published their book: \u201cNaked Value: Six things every business leader needs to know about resources, innovation, and competition<\/a>.\u201d<\/p>\n

\"kathryn<\/a><\/p>\n

dMass was born with the mission to support the innovators who create sustainable alternatives to limited resources by connecting them with investors, clients, or competitions to showcase their work. They also partner with businesses to educate them on resource management. dMass helps companies find ways to use less resources without sacrificing the quality of their product by implementing the innovator\u2019s solution into their business model.<\/p>\n

For example, dMass will help a company look at their supply chain management to figure out what kind of resources they use. For example, if a company uses rubber, dMass will start by finding out where they source the rubber from. This process enables the company to think about long-term, sustainable solutions based on what\u2019s happening within the region where their materials are sourced. Then, dMass helps the company identify where there are opportunities to substitute an alternative material for rubber. In the long run, this not only benefits the customers, but also allows companies to use a fraction of their resources, which is better for the environment.<\/p>\n

dMass has a database with more than 2,000 innovations that can be accessed through their subscription-based service called Minedwell<\/a>. Kathryn says Minedwell is a way for companies to benefit from the innovations if they would prefer to do the research themselves.<\/p>\n

Kathryn says we live in a land of ample resources. But it\u2019s her mission to change the talk about resources and find ways to incorporate sustainable alternatives into everyday businesses. Throughout this journey, the environment has become very important to her.<\/p>\n

\u201cI think anyone that spends time in nature appreciates how it makes you whole,\u201d she says. \u201cAnd when you\u2019re in a city like New York, you look to escape to nature.\u201d But Kathryn says it\u2019s easy to forget what happens to nature in order to provide many of the modern day comforts we have come to know and love.<\/p>\n

Kathryn\u2019s entrepreneurial journey wasn\u2019t always smooth sailing, but that doesn\u2019t change her outlook on the experience.<\/p>\n

\u201cI would recommend you pick the hard path every time,\u201d she says. \u201cYou don\u2019t have to know everything, but fill those holes with people who are smarter, more talented, or more educated than you are because you really can\u2019t do it alone.\u201d<\/p>\n

\n

Photographs by Lauren Kallen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Being an entrepreneur is one of the hardest things Kathryn Lewis has ever done. \u201cOne of the conversations that I\u2019ve had with my family is I\u2019ve never known how to take the easy route,\u201d she says. \u201cBut it\u2019s also been one of the most rewarding things.\u201d Kathryn\u2019s path to entrepreneurship began in corporate America where […]<\/p>\n","protected":false},"author":1208,"featured_media":8348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903],"tags":[],"class_list":["post-8151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories"],"acf":[],"yoast_head":"\nGoing green: dMass CEO combines her passion for business with sustainability<\/title>\n<meta name=\"description\" content=\"Being an entrepreneur is one of the hardest things Kathryn Lewis 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