{"id":7896,"date":"2014-07-09T14:00:00","date_gmt":"2014-07-09T18:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=7896"},"modified":"2020-03-30T19:00:36","modified_gmt":"2020-03-30T23:00:36","slug":"dating-ring-puts-new-twist-tired-concept-online-dating","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/dating-ring-puts-new-twist-tired-concept-online-dating","title":{"rendered":"The Dating Ring adds a new twist to online dating"},"content":{"rendered":"<p dir=\"ltr\">As a 20-something, working professional in Manhattan, you can bet I\u2019m on at least one dating app. Before I dive into the perils of dating in this city, \u00a0let\u2019s discuss how dating apps have become so prevalent among singles in urban areas.<\/p>\n<p dir=\"ltr\">It\u2019s hard not to stare at a group of girls <a href=\"http:\/\/www.gotinder.com\/\">swiping left<\/a> on their phones before the trailers start rolling in a movie theater, or notice when your male colleagues check their \u201c<a href=\"https:\/\/coffeemeetsbagel.com\">bagels<\/a>\u201d at noon on the dot. And when you\u2019re trying to find a relationship with the help of some tools, let\u2019s just say that navigating the online dating world is as fun as mining for gold in some Godforsaken place.<\/p>\n<p dir=\"ltr\">But one startup called <a href=\"http:\/\/thedatingring.com\/\">The Dating Ring<\/a> wants to change all of your bad experiences with online dating and help you find your next great match. That means, no profile pictures, meaningless messages, or digital stalking. (Enter sigh of relief.)<\/p>\n<p dir=\"ltr\">Here\u2019s how it works: They call in the help of matchmakers, and users do an initial consultation with them. Afterward, the company will set the users up on curated one-on-one dates. The Dating Ring will choose a venue and make the reservation. Users just need to show up.<\/p>\n<p dir=\"ltr\">The <a href=\"http:\/\/www.ycombinator.com\/\">Y Combinator<\/a> alums originally launched the service in New York City and expanded it to San Francisco when they joined the renowned accelerator program. The team of co-founders, matchmakers, and happiness deputies, who work out of WeWork Fulton Center, are on a mission to help singles find better matches.<\/p>\n<p dir=\"ltr\">We recently sat down with co-founder and Chief Happiness Officer Emma Tessler and Priti Trivedi, a Happiness Deputy. Here\u2019s what they shared for this Member Spotlight:<\/p>\n<h3 dir=\"ltr\"><strong>There are a lot of dating sites\/apps out there, but what makes The Dating Ring different from all the rest?<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Priti Trivedi:<\/strong> Well, we\u2019re not an online dating platform, so we do offline dating. We are a team of matchmakers, happiness deputies, and magicians. There are no profile pictures or messages. After you sign up, you meet with someone from our team, and we invite you on dates. So there\u2019s no time spent browsing online.<\/p>\n<h3 dir=\"ltr\"><strong>What does being the \u201cChief Happiness Officer\u201d involve day-to-day?<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Emma Tessler:<\/strong> I manage the team in New York and some of our matchmakers in San Francisco. I\u2019ll find myself scrambling to learn technical things that I don\u2019t know already, even though I built our compatibility system. I also think of crazy ideas and try to see if people will actually do them.<\/p>\n<h3 dir=\"ltr\"><strong>What are your backgrounds, and how did you get involved with the company?<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Priti:<\/strong> I\u2019m a filmmaker, and I write, direct, and act in films and TV pilots. I also attended law school, so it makes perfect sense that I now work at a dating company! I practiced law for two years, and then I decided I wanted to focus on making things. I met Emma and Lauren, and I believed in the company, so they let me work with them.<\/p>\n<p dir=\"ltr\"><strong>Emma:<\/strong> I\u2019m a sexuality specialist, so I taught Sex Ed and did counseling around issues with sexuality. Matchmaking and helping relationships get started was a natural step. I didn\u2019t think it would end up at a startup, which is very scary and interesting.<\/p>\n<h3 dir=\"ltr\"><strong>What advice do you give to any client or potential client who is really not sure about this type of service?<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Priti:<\/strong> The difficulty people have in dating is that they have a very specific idea of the type of person that they want. It\u2019s great to know what you want, but you could have chemistry and compatibility with all kinds of people. What we do is meet you in person, get a first impression, ask you some questions, and then set you up with people who we think you would like.<\/p>\n<p dir=\"ltr\">If you hit it off, great! If you don\u2019t, it\u2019s okay! Tell us what you liked and didn\u2019t like, and we will set you up with someone who we think will be a better match for you. We also remind them that we are here for them. Dating should be fun, and we are trying to make it as fun as possible.<\/p>\n<h3 dir=\"ltr\"><strong>What is the most rewarding part of what you do?<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Priti:<\/strong> We just flew a bunch of women to San Francisco, and one woman fell in love over the weekend. She actually flew back there already &#8211; she\u2019s there right now! We\u2019re only about a year old, so we don\u2019t have any marriages, but we have a number of couples who are in love, and a couple that just moved in together. So that feels really good.<\/p>\n<h3 dir=\"ltr\"><strong>Tell about the worst blind date you\u2019ve ever been on.<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Emma:<\/strong> The worst one I had ever been on was the second OkCupid date I went on, and the guy I went out with didn\u2019t make eye contact with me the entire time. He showed me a lot of pictures of his mother\u2019s cats, which were all named after characters from Ben Stiller movies, and he taught me about the breed. And then we got married.<\/p>\n<p dir=\"ltr\"><strong>Priti:<\/strong> I went on a date to Brooklyn Bridge Park, which is super fun in the summer. We were eating ice cream and sitting on this really hot rock for a really long time, and I was wearing a very thin cotton skirt. Then it was time to get up and leave, and I stood up for half a second and I was like, \u201cYou go first.\u201d And he was trying to be a gentleman, and I was like \u201cno seriously, just go.\u201d And then we got married.<\/p>\n<h3 dir=\"ltr\"><strong>Do you think working for a matchmaking company has given you a new perspective about your own love lives?<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Emma:<\/strong> I was single when I started the company, and I\u2019m not single anymore. It wasn\u2019t through The Dating Ring, but I attribute it to endless OkCupid dates. One worked out eventually. It\u2019s nice having a boyfriend when you hear so many complaints about dating. I don\u2019t think I would appreciate having a boyfriend as much, but getting all this feedback about how hard dating is makes me think about how great it is.<\/p>\n<p dir=\"ltr\"><strong>Priti:<\/strong> For the rest of us who don\u2019t have boyfriends, it does give us a little more insight into people\u2019s first impressions. It also reminds us how nervous everyone is on a first date, which is kind of nice.<\/p>\n<h3 dir=\"ltr\"><strong>What\u2019s next? Where do you see the company in the next six months, a year, what are your plans?<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Emma:<\/strong> We\u2019re launching a premium service for anyone who wants more date coaching and more personalized matchmaking, which would include feedback sessions with your personal matchmaker after a date. And eventually we\u2019ll probably expand to L.A. and Boston.<\/p>\n<p class=\"finalnote\" style=\"font-size: 15px;\">Photographs by <a href=\"http:\/\/www.laurenkallen.com\/\">Lauren Kallen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a 20-something, working professional in Manhattan, you can bet I\u2019m on at least one dating app. Before I dive into the perils of dating in this city, \u00a0let\u2019s discuss how dating apps have become so prevalent among singles in urban areas. It\u2019s hard not to stare at a group of girls swiping left on [&hellip;]<\/p>\n","protected":false},"author":887,"featured_media":7932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-7896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Dating Ring adds a new twist to online dating<\/title>\n<meta name=\"description\" content=\"As a 20-something, working professional in Manhattan, you can bet I\u2019m on at least one dating app. Before I dive into the perils of dating i\u2026\" \/>\n<meta name=\"robots\" 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