{"id":698,"date":"2019-05-01T16:45:27","date_gmt":"2019-05-01T20:45:27","guid":{"rendered":"https:\/\/www.wework.com\/content-marketing-hub\/?p=698"},"modified":"2020-09-03T05:52:48","modified_gmt":"2020-09-03T09:52:48","slug":"4-ways-to-stay-motivated-in-the-face-of-climate-change","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/4-ways-to-stay-motivated-in-the-face-of-climate-change","title":{"rendered":"Four ways to stay motivated in the face of climate change"},"content":{"rendered":"\n

It can feel hard to muster Earth Day cheer when the news is often bleak. Climate-change-driven extreme weather is starting to feel like the new normal at the same time global governments are retreating from significant coordinated action.<\/p>\n\n\n\n

So how do We Work\u2019s most sustainably-minded innovators manage to keep a bright outlook? They\u2019re inspired by the changes they see happening at the frontlines of battles against climate change, ubiquitous waste, and fossil-fuel consumption. We spoke to members from four organizations\u2014Global Green, Karma, Stojo, and Ubuntu\u2014who collectively work in five countries about the most potentially world-changing ideas in sustainability in 2019.<\/p>\n\n\n\n


Organization: <\/strong>Global Green
Mission:<\/strong> Advance solutions to climate change by building sustainable, resilient communities
Names:<\/strong> William Bridge, COO, and Emma Nault, head of strategic partnership and development
Location: <\/strong>WeWork 520 Broadway<\/a> in Santa Monica, California, and funding projects around California, New Orleans, New York City and more
The next big thing? <\/strong>DIY green infrastructure
Why is this so important? <\/strong>According to Bridge, Global Green\u2019s priorities for action in the many underserved communities in which it operates stem from a core belief: \u201cWe need to start taking initiative ourselves and not wait around for government,\u201d he says. That means helping communities most susceptible to the effects of climate change prepare, whether fighting flooding in New Orleans by teaching people how to build a rain garden, or fire prevention in Southern California for families rebuilding after devastating blazes. \u201cCurrent climate action at the national level is quite ineffective given our political situation,\u201d says Nault.<\/p>\n\n\n\n


Organization: <\/strong>Stojo
Mission: <\/strong>Drastically reduce disposable-cup use
Name:<\/strong> Jurrien Swarts, co-founder
Location: <\/strong>WeWork 81 Prospect St<\/a> in Brooklyn, NY
Next big thing: <\/strong>The domino effect
What does that mean? <\/strong>Swarts\u2019s brand of collapsible coffee cups has successfully capitalized on people\u2019s desire not to waste a cup every time they order coffee\u2014in just five years, the company has sold 1 million of them. But Swarts says coffee cups are just the beginning. \u201cWe think of our product as a gateway product to sustainability,\u201d he says. \u201cOnce your eyes have been opened to the disposable-cup problem, over time it changes your overall behavior. It changes the way you relate to all single-use plastics.\u201d
What he wants to see happen next: <\/strong>Swarts dreams of the day when cities integrate models for closed-loop systems around waste into their planning. \u201cYou could have a deposit system and collection system in infrastructure\u201d similar to a bike-share program, he says. \u201cIt would take a combination of using app technology, scanners, barcodes, [and] payment systems to incentivize people to do the right thing to not create more trash.\u201d<\/p>\n\n\n\n


Organization: <\/strong>Karma
Mission: <\/strong>Fight global food waste
Name: <\/strong>Elsa Bernadotte, co-founder and COO
Location:<\/strong> Based in Stockholm, and operating all over Sweden and in Paris and London, from where Bernadotte works at WeWork 41 Corsham St<\/a>
Next big thing: <\/strong>Extreme youth activism
How it\u2019s playing out: <\/strong>\u201cRight now, young generations are engaging to raise sustainability as a more important topic and actually express their views on what we need to do to solve the major global issues,\u201d says Bernadotte. She points to the example of Greta Thunberg<\/a>, the Swedish 16-year-old whose school strikes to protest climate change attracted more than 1 million students worldwide this March (and are scheduled to happen again May 24). \u201cShe has taken the lead in that sense, and there will be more after her,\u201d adds Bernadotte.
How does that impact Karma\u2019s work? <\/strong>Karma makes an app that helps restaurants and grocery stores reduce food waste by letting them sell it at half-price at the end of the day. She regards the youthful energy around sustainability as a signpost that her business is focused on the next generation of consumers. \u201cThey will be the future of customers,\u201d she says.<\/p>\n\n\n\n


Organization<\/strong>: Ubuntu Power
Mission: <\/strong>Provide power, internet, and other infrastructure to off-the-grid communities in sub-Saharan Africa
Name: <\/strong>Juan Herrada, CEO
Location<\/strong>: WeWork Moor Place<\/a> in London, and Nairobi
The next big thing? <\/strong>Following the lead of developing markets for energy solutions
How does that work, exactly? <\/strong>\u201cThere\u2019s a general trend toward more renewable sources of energy and decentralizing that away from central coal, power stations, fracking, and all the fossil fuels\u2014breaking [the system] up into hyperlocalized generation units,\u201d explains Herrada. But as climate change forces economies in the developed world to reckon with the fragility of their power grids in the face of extreme events like hurricanes and persistent flooding, models like Ubuntu\u2019s are becoming increasingly relevant in places like North America and Australia. \u201cThe greater innovation and rate of development is being done in the frontier markets in contexts that have been considered poorer,\u201d he says. \u201cAnd then those innovations are fed back into developed markets.\u201d He compares the process to mobile payments, which took off in Africa and China well before in the U.S. or Europe.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Environmental concerns can seem overwhelming, but these sustainably-minded innovators are driven by the power of even the smallest change<\/p>\n","protected":false},"author":1841,"featured_media":840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902,43908],"tags":[512,39218],"class_list":["post-698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-creativity-culture","tag-impact","tag-small-businesses"],"acf":[],"yoast_head":"\nFour ways to stay motivated in the face of climate change<\/title>\n<meta name=\"description\" content=\"Environmental concerns can seem overwhelming, but these sustainably-minded innovators are driven by the power of even the smallest change\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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