{"id":6898,"date":"2014-05-14T14:00:00","date_gmt":"2014-05-14T18:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=6898"},"modified":"2020-04-03T18:01:15","modified_gmt":"2020-04-03T22:01:15","slug":"samantha-trinh-running-company-discovery-process","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/samantha-trinh-running-company-discovery-process","title":{"rendered":"How to run a company isn\u2019t something that can be taught, it\u2019s a discovery process"},"content":{"rendered":"

Member spotlight is a series that showcases the entrepreneurs behind emerging companies. In this edition, we recently chatted with Samantha Trinh, startup advisor and founder of Ennovae & Company<\/a>.<\/p>\n

Ennovae & Co. is a New York-based digital agency and strategy consulting firm that partners with scalable startups to develop go-to-market strategies for new product launches and corporate ventures. She\u2019s always eager to help a broad range of clients, from polar explorers to former colleagues who helped launch Verizon FiOS nationwide, to scale their businesses.<\/p>\n

When she\u2019s not busy jet setting all around the world (she currently holds 18 stamps to the Caribbean in her passport), Samantha is keeping up with technology trends and serving as a mentor at the Branson Centre of Entrepreneurship<\/a> and City Director at House of Genius.<\/a>\u00a0Read ahead to find out what she shared for this Member Spotlight feature.<\/p>\n

I grew up in a very transient family.<\/b> We moved so many times that I\u2019ve had a chance to live in the Midwest, Texas, and all over the West Coast \u2014 from Santa Monica to Seattle. With over 20 businesses spanning three family generations, I was encouraged at a very young age to position myself to pursue entrepreneurial ventures.<\/p>\n

After I left the corporate \u201cintrapreneurial\u201d fast track three years ago, I flew all over the world<\/b> with a JetBlue All-You-Can-Jet Pass and reward miles to immerse myself in different startup communities and to work with early-stage companies. I founded Ennovae & Co. in 2011 to help launch tech, travel, and lifestyle brands from market entry to scale.<\/p>\n

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I find that I\u2019m most inspired when I experience extremes.<\/b> My favorite place to recharge is in the Turks & Caicos Islands because the beauty and tranquility there energizes me. There\u2019s no other place where I\u2019ve spent as much quality time both on my own and with a range of amazing adventure seekers, entrepreneurs, and athletes. I launched the brand J\u2019adore Turks & Caicos<\/a> while living there.<\/p>\n

I’m an optimist at heart, so I don’t live with regrets.<\/b> Sure, often times we realize we could have pivoted sooner or allocated resources differently, but we remained resilient through the struggles. With our first client, I billed based on my time, and I learned very quickly that it limits perception and collaboration. I changed our pricing structure from that moment on.<\/p>\n

Here are a few lessons I learned from building a business: <\/b><\/p>\n