{"id":6869,"date":"2014-05-23T14:00:00","date_gmt":"2014-05-23T18:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=6869"},"modified":"2020-03-30T19:07:27","modified_gmt":"2020-03-30T23:07:27","slug":"desktop-ona-bags-founder-tracy-foster","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/desktop-ona-bags-founder-tracy-foster","title":{"rendered":"The Desktop: ONA Bags founder Tracy Foster"},"content":{"rendered":"<p dir=\"ltr\">An office can tell you a lot about a creator, and we instantly fell in love with Tracy Foster\u2019s cozy yet chic space and her line of handcrafted leather camera bags at<a href=\"http:\/\/www.wework.com\/location\/soho-west\/\"> WeWork Soho West<\/a>.<\/p>\n<p dir=\"ltr\">Whether she\u2019s working on the latest collection in her accessories line,<a href=\"http:\/\/www.onabags.com\/\"> ONA Bags<\/a>, or decorating her office, Foster is first and foremost an entrepreneur. She was inspired to start her own company while on \u00a0vacation in South Africa when she recognized a need for SLR camera bags that offered both function and style. She set her idea into motion in 2010, \u00a0launching her company based on a simple vision: To offer style-conscious photographers and photography enthusiasts camera bags that complement their lifestyles.<\/p>\n<p dir=\"ltr\">The guiding principles behind Foster\u2019s style are simplicity and comfort, evident in both her office d\u00e9cor and her ONA line. \u201cWe\u2019ve had several guests come in and say it feels like we\u2019re welcoming them into our own little living room,\u201d she says. \u201cThat\u2019s pretty much what we\u2019re going for.\u201d<\/p>\n<p dir=\"ltr\">We chatted with Foster as part of The Desktop \u2014 a series that highlights interesting (and always inviting) offices at WeWork. Foster shares where she draws inspiration from inside these glass walls.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140326-Tracy-Foster-Ona-Bags-1.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7081\" alt=\"20140326 Tracy Foster Ona Bags-1\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140326-Tracy-Foster-Ona-Bags-1.jpg?resize=1280%2C853\" width=\"1280\" height=\"853\" data-wp-pid=\"7081\" \/><\/a><\/p>\n<p dir=\"ltr\">\u201cI&#8217;ve found that working in a comfortable space \u2014 one that&#8217;s clean, well organized, and free of clutter \u2014 increases the quality and efficiency of my work. We tried to decorate our office so that it has a nice energy and really complements who we are as a brand.\u201d<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-21.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7079\" alt=\"20140507 Ona Bags The Desktop-21\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-21.jpg?resize=1280%2C853\" width=\"1280\" height=\"853\" data-wp-pid=\"7079\" \/><\/a><\/p>\n<p>\u00a0\u201cIn Swahili, the word ona (pronounced \u014d&#8217;na) means, \u201cto feel,\u201d \u201cto believe,\u201d and \u201cto experience with the eyes.\u201d I see this as the essence of both \u00a0photography and style.\u201d<\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-16.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7073\" alt=\"20140507 Ona Bags The Desktop-16\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-16.jpg?resize=1280%2C805\" width=\"1280\" height=\"805\" data-wp-pid=\"7073\" \/><\/a><\/p>\n<p>\u201cThe large clock is from <a href=\"http:\/\/www.crateandbarrel.com\/\">Crate &amp; Barrel<\/a>, as are most of the frames. All of the photos on our gallery wall are special to us: Most of them are shots of ONA bags that were taken by customers and shared via social media. One is a favorite from my trip to South Africa where I was inspired to create ONA, and there are several prints of New York City \u2014 our favorite city.\u201d<\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-1.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7077 aligncenter\" alt=\"20140507 Ona Bags The Desktop-1\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-1.jpg?resize=853%2C1280\" width=\"853\" height=\"1280\" data-wp-pid=\"7077\" \/><\/a><\/p>\n<p>\u201cI love clean, simple design. Our design process is driven by a desire to create simple, beautiful products that complement your style and protect your camera gear. Our bags are all handcrafted in the Dominican Republic.\u201d<\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-20.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7071\" alt=\"20140507 Ona Bags The Desktop-20\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-20.jpg?resize=1280%2C853\" width=\"1280\" height=\"853\" data-wp-pid=\"7071\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-3.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7068 aligncenter\" alt=\"20140507 Ona Bags The Desktop-3\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-3.jpg?resize=853%2C1280\" width=\"853\" height=\"1280\" data-wp-pid=\"7068\" \/><\/a><\/p>\n<p>\u201c<a href=\"http:\/\/www.100-50-1.is\/\">100 | 50 | 1<\/a> is a photo exhibit that brought together fifty of the world\u2019s most talented mobile photographers to showcase portraits they captured using their smartphones. This book, created by <a href=\"http:\/\/www.artifactuprising.com\/site\/home\">Artifact Uprising<\/a>, is a compilation of photos from the exhibit &#8212; all of the photos are amazing and it&#8217;s a fun piece for our staff and guests to peruse. ONA was honored to sponsor a photowalk in San Francisco as part of the event last year.\u201d<\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-7.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7075\" alt=\"20140507 Ona Bags The Desktop-7\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-7.jpg?resize=1280%2C853\" width=\"1280\" height=\"853\" data-wp-pid=\"7075\" \/><\/a><\/p>\n<p>\u201cI think that plants bring life and color to a workspace, and it&#8217;s especially important if the office doesn&#8217;t have natural light. We got all of our plants in the Flower District and our little terrariums are from West Elm.\u201d<\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-12.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7076 aligncenter\" alt=\"20140507 Ona Bags The Desktop-12\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-12.jpg?resize=853%2C1280\" width=\"853\" height=\"1280\" data-wp-pid=\"7076\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-14.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7072\" alt=\"20140507 Ona Bags The Desktop-14\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-14.jpg?resize=1280%2C853\" width=\"1280\" height=\"853\" data-wp-pid=\"7072\" \/><\/a><\/p>\n<p>\u201cThank you cards are included with every order. We want all of our customers to know how much we appreciate them, and we strive to create a product and a shopping experience that exceeds expectations.\u201d<a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-17.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7070\" alt=\"20140507 Ona Bags The Desktop-17\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-17.jpg?resize=1280%2C853\" width=\"1280\" height=\"853\" data-wp-pid=\"7070\" \/><\/a><\/p>\n<p>\u201cOur leather is sourced from various tanneries, but most of our all-leather products use a gorgeous leather from Italy that develops a rich patina over time.\u201d<a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-23.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7078\" alt=\"20140507 Ona Bags The Desktop-23\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140507-Ona-Bags-The-Desktop-23.jpg?resize=1280%2C853\" width=\"1280\" height=\"853\" data-wp-pid=\"7078\" \/><\/a><\/p>\n<p>\u201c<a href=\"http:\/\/www.onabags.com\/store\/shoulder-bags\/the-brooklyn.html\">The Brooklyn bag<\/a> is inspired by the classic 1940s school satchel. It&#8217;s a timeless design &#8212; I think that&#8217;s why our customers love it so much. The bag that I&#8217;ve been wearing the most this spring is my Chelsea bag in black. I love the saffiano leather and it&#8217;s just the right size for toting my camera and personal items around the city.\u201d<a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140326-Tracy-Foster-Ona-Bags-19.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7069 aligncenter\" alt=\"!!20140326 Tracy Foster Ona Bags-19\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140326-Tracy-Foster-Ona-Bags-19.jpg?resize=853%2C1280\" width=\"853\" height=\"1280\" data-wp-pid=\"7069\" \/><\/a><\/p>\n<p class=\"finalnote\" style=\"font-size: 15px;\">Photographs by <a href=\"http:\/\/www.laurenkallen.com\/\">Lauren Kallen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An office can tell you a lot about a creator, and we instantly fell in love with Tracy Foster\u2019s cozy yet chic space and her line of handcrafted leather camera bags at WeWork Soho West. Whether she\u2019s working on the latest collection in her accessories line, ONA Bags, or decorating her office, Foster is first [&hellip;]<\/p>\n","protected":false},"author":887,"featured_media":7091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-6869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Desktop: ONA Bags founder Tracy Foster<\/title>\n<meta name=\"description\" content=\"An office can tell you a lot about a creator, and we instantly fell in love with Tracy Foster\u2019s cozy yet chic space and her line of 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