{"id":6811,"date":"2014-05-11T14:00:00","date_gmt":"2014-05-11T18:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=6811"},"modified":"2020-03-30T19:07:33","modified_gmt":"2020-03-30T23:07:33","slug":"wego-adam-grossman","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/wego-adam-grossman","title":{"rendered":"Revolutionizing Manhattan nightlife with WeGo’s Adam Grossman"},"content":{"rendered":"

Philosopher Simone de Beauvoir believed that \u201cThere is something in the New York air that makes sleep useless.”<\/p>\n

Writer and filmmaker Nora Ephron said an evening in the city caused her \u201cheart to do a little dance.\u201d \u00a0And poet Ezra Pound described city nights resembling \u201csquares after squares of flames.\u201d<\/p>\n

While each of these claims accurately describe the energy of a city that rarely sleeps, Founder and CEO of WeGo<\/a> Adam Grossman argues that there is still work to be done. In fact, he is certain that city nights can only get better and that just maybe, his team has uncovered \u201cthe secret sauce\u201d required to completely revolutionize Manhattan nightlife.<\/p>\n

WeGo<\/a> is a platform that operates like an OpenTable for nightclubs by allowing hospitality venues to manage their floor plans and reservation lists.<\/p>\n

For example, imagine a young woman reserves a table at a nightclub to celebrate her birthday. Without using a platform like WeGo, this venue cannot gather data about her guests.<\/p>\n

\u201cWorst case, the venue gets 5% of the information they should be getting from this booking,\u201d Grossman says. But when individuals invite their guests using WeGo, venues can capture contact information, measure brand loyalty and purchasing power, and determine how customers are influenced by their guests.<\/p>\n

The platform is also useful for individuals, as Grossman explains that \u201cthe system provides guests assurance that their friends will be welcomed at their choice venue.\u201d And considering the often exclusive nature of Manhattan nightclubs, such attention to customer service lends WeGo a huge value prop.<\/p>\n

\"20140418<\/a><\/p>\n

A former finance student at Hofstra University, Grossman has a background in banking and has worked for both Credit Suisse and Barclay\u2019s Capital. While in school, Grossman laid the groundwork for his future career in hospitality consulting.<\/p>\n

\u201cDuring college I built a reputation as a go-to promoter in NYC,\u201d he explains. \u201cThen, while at Credit Suisse, I recognized the need for an online event planning solution,\u201d a realization that lead to his 2009 startup, ThePartyBroker.com<\/a>.<\/p>\n

While developing this site, Grossman made several relevant industry contacts, gained an understanding of venue and customer needs, and recognized how these needs impact venue promoters. However, Grossman soon found that his true passion was hospitality consulting, particularly in bringing the nightlife industry up to speed \u201cin marketing, client relationship management, and venue operations.\u201d Thus, the idea for WeGo was born.<\/p>\n

Since launching in 2013, WeGo has been very strategic in how they plan for growth, staying focused on keeping fundraising \u201clean.\u201d Grossman argues that startups with too many resources often struggle \u201cbecause they don\u2019t have to generate growth and momentum. We, however, have used our money wisely and as a result, have already reached several of our goals.\u201d<\/p>\n

After completing their first round of investments last year, the WeGo team built out their product, attracted high-quality beta testers, and proved their concept\u2019s value for nightclubs and users alike. At last, they worked to create a network of interested venues such as Hotel Chantelle<\/a>, a well-known spot on the Lower East Side.<\/p>\n

The club\u2019s owner Kyle O\u2019Brien had worked with Grossman in the past and after having \u201cdemoed every reservation platform under the sun,\u201d it only made sense that he place his business in WeGo\u2019s tech-savvy hands. About a year later, O\u2019Brien already sees a change in his business, particularly in how the club\u2019s check-in system is run.<\/p>\n

Hotel Chantelle has completely forgone what O\u2019Brien refers to as the \u201cancient\u201d practices of paper lists and handwritten check-ins in favor of a new digital model run entirely off of iPads. \u201cWeGo makes clubs smarter,\u201d O\u2019Brien explains. \u201cIt\u2019s a platform that helps clubs market themselves and provides the ultimate guest experience for customers.\u201d<\/p>\n

So how would Grossman guide aspiring entrepreneurs looking to create the next big thing?<\/p>\n

First, capitalize on key industry relationships. Make sure you know all the important players in your space and recognize which relationships will lend value to your brand. Second, be careful with your business model. Success depends heavily upon building an investment plan that is both deliberate and smart. And finally, \u201cRemember that sleep is overrated.\u201d Grossman encourages his team \u201cto work hard, be disruptive, and delete the word \u2018try\u2019 from their dictionary.\u201d He believes these are tough, but necessary expectations for a company that aspires to reach such great heights.<\/p>\n

\u201cIt\u2019s our job to educate on how tech can benefit nightclubs\u2019 businesses,\u201d Grossman says. \u201cWeGo is on a mission to extend the life cycles of these venues and to make Manhattan nightlife completely sustainable.\u201d<\/p>\n

Photographs by Lauren Kallen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Philosopher Simone de Beauvoir believed that \u201cThere is something in the New York air that makes sleep useless.” Writer and filmmaker Nora Ephron said an evening in the city caused her \u201cheart to do a little dance.\u201d \u00a0And poet Ezra Pound described city nights resembling \u201csquares after squares of flames.\u201d While each of these claims […]<\/p>\n","protected":false},"author":1127,"featured_media":6903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-6811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nRevolutionizing Manhattan nightlife with WeGo's Adam Grossman<\/title>\n<meta name=\"description\" content=\"Philosopher Simone de Beauvoir believed that \u201cThere is something in the New York air that makes sleep useless." 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