{"id":67614,"date":"2019-10-24T10:55:28","date_gmt":"2019-10-24T14:55:28","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=67614"},"modified":"2020-04-16T16:37:33","modified_gmt":"2020-04-16T20:37:33","slug":"lj-hooker-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-studies\/lj-hooker-case-study","title":{"rendered":"An innovative real estate company finds a new home at WeWork"},"content":{"rendered":"\n<p><em>Around the world, companies of all sizes find space to succeed at WeWork. Our\u00a0<a href=\"https:\/\/www.wework.com\/ideas\/tag\/case-study\"><strong>case studies<\/strong><\/a> share their unique stories.<\/em><\/p>\n\n\n\n<h2  id=\"the-challenge-a-real-estate-giant-needed-a-new-office-to-keep-pace-with-their-ever-evolving-business\"class=\"wp-block-heading\"><strong>The challenge: A real estate giant needed a new office to keep pace with their ever-evolving business<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.ljhooker.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"LJ Hooker (opens in a new tab)\">LJ Hooker<\/a> is one of the largest real estate groups in Australia, with a network of more than 5,000 people. For over 90 years, they\u2019ve helped Australians buy and sell homes to realize their real estate dreams.&nbsp;<\/p>\n\n\n\n<p>Although some companies with nearly a century of history can be resistant to change, the LJ Hooker Group has pushed themselves to continuously evolve, developing proprietary proptech to help each generation of customers with their real estate needs.<\/p>\n\n\n\n<p>While they were improving the home-selling and buying process for their customers, LJ Hooker realized they had not taken the same thoughtful approach to their headquarters.<\/p>\n\n\n\n<p>\u201cWe&#8217;re a company that&#8217;s going through an evolution, and our office just didn&#8217;t work for us anymore,\u201d says Ruth Trewhella, chief operating officer at LJ Hooker. \u201cWe didn&#8217;t want to be restricted by the space that we were in. We were split across floors. Teams weren&#8217;t collaborating as well as they could have been. The timing was just right for us to start to look for new office space.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WeWork Member Stories: LJ Hooker\" src=\"https:\/\/player.vimeo.com\/video\/360752735?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"the-solution-an-inspiring-centrally-located-office-suited-for-an-enterprise-company\"class=\"wp-block-heading\"><strong>The solution: an inspiring, centrally located office suited for an enterprise company<\/strong><\/h2>\n\n\n\n<p>As a company that has helped millions of people find their perfect home, LJ Hooker knew they had to team up with the right partner to find a new home for their business.<\/p>\n\n\n\n<p>\u201cWhen WeWork was suggested as an option, I was quite surprised because my preconception was that it was for small startups looking for <a href=\"https:\/\/www.wework.com\/workspace\/hot-desk\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"hot desks (opens in a new tab)\">hot desks<\/a>,\u201d says Trewhella. \u201cBut then I saw 161 Castlereagh St\u2014I never imagined a space like that.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wework.com\/buildings\/161-castlereagh-st--sydney--NSW\">WeWork 161 Castlereagh St<\/a> is located in Sydney\u2019s central business district, near a number of public transportation lines as well as shops, restaurants, and Hyde Park. The location also features sweeping views of the harbor. LJ Hooker was convinced it was the right place for them.&nbsp;<\/p>\n\n\n\n<p>\u201cIt was perfect for <a href=\"https:\/\/www.wework.com\/enterprise\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"enterprise (opens in a new tab)\">enterprise<\/a>,\u201d says Sarah Dickson, head of communications at LJ Hooker. \u201cWe seamlessly moved our entire headquarters in.\u201d<\/p>\n\n\n\n<p>The LJ Hooker Group relocated more than 100 of their team members to <a href=\"https:\/\/www.wework.com\/buildings\/161-castlereagh-st--sydney--NSW\">WeWork 161 Castlereagh St<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/10\/MG_0767_v1-800x533.jpg\" alt=\"\" class=\"wp-image-68441\"\/><figcaption>A common area at <a href=\"https:\/\/www.wework.com\/buildings\/161-castlereagh-st--sydney--NSW\">WeWork 161 Castlereagh St<\/a>.<\/figcaption><\/figure>\n\n\n\n<h2  id=\"the-results-improved-collaboration-productivity-and-talent-attraction-with-the-flexibility-to-grow-and-evolve\"class=\"wp-block-heading\"><strong>The results: improved collaboration, productivity, and talent attraction, with the flexibility to grow and evolve<\/strong><\/h2>\n\n\n\n<p>Being in the new office space has ushered in a positive cultural shift at LJ Hooker and offered the company a chance to reinvigorate the way they work.<\/p>\n\n\n\n<p>\u201cWe\u2019re always looking for new ways of doing things and a mindset of continuous improvement, so working with WeWork, who is obviously very innovative, gives us an opportunity to piggyback off that and continue to drive that innovative mindset,\u201d says Trewhella.<\/p>\n\n\n\n<p>Now that all of their teams are housed on the same floor, Dickson has noticed more collaboration happening.<\/p>\n\n\n\n<p>\u201cPeople are just naturally having more corridor conversations\u2014those quick conversations that get things sorted without having to call a meeting,\u201d she says. \u201cIt really allows everyone to come together and problem-solve on the fly. And then everyone is more productive in the long run.\u201d<\/p>\n\n\n\n<p>LJ Hooker also finds that the new space makes them more appealing to prospective employees.<\/p>\n\n\n\n<p>\u201cWeWork has definitely helped us with <a href=\"https:\/\/www.wework.com\/ideas\/company-culture-workspace-talent\">talent attraction<\/a>,\u201d says Dickson. \u201cBeing able to move into a central business district location like the one that we&#8217;re in has helped us to widen the talent pool that we can now attract.\u201d<\/p>\n\n\n\n<p>According to Trewhella, the WeWork community team at their location is another great perk, essentially becoming an extension of her own team.<\/p>\n\n\n\n<p>\u201cThe <a href=\"https:\/\/www.wework.com\/ideas\/tag\/heart-of-we\">community managers<\/a> are wonderful. They&#8217;re really supportive. It&#8217;s like having a concierge, receptionist, and extra team member all in one,\u201d she says.<\/p>\n\n\n\n<p>LJ Hooker expects to continue to grow as they continue to <a href=\"https:\/\/www.wework.com\/ideas\/how-to-encourage-innovation-in-the-workplace\">drive innovation<\/a> in the real estate business. And now with WeWork, they\u2019re confident that they have a partner who can grow with them.<\/p>\n\n\n\n<p>\u201cOne of the biggest costs a business incurs, both from a productivity and a physical cost point of view, is moving. It&#8217;s a <a href=\"https:\/\/www.wework.com\/ideas\/financial-reasons-why-businesses-choose-wework\">massive, massive cost<\/a>,\u201d Trewhella says. \u201cTo know that we just need to flag to WeWork that we need more space is so much easier than going through another search for a new space.\u201d<\/p>\n\n\n\n<p>\u201cWeWork also has given us access to premium space,\u201d Dickson adds. \u201cWe&#8217;ve been able to stretch over three levels of premium space, with expansive views, significant facilities, <a rel=\"noreferrer noopener\" aria-label=\"common areas (opens in a new tab)\" href=\"https:\/\/www.wework.com\/ideas\/office-common-areas\" target=\"_blank\">common areas<\/a>, and a variety of <a href=\"https:\/\/www.wework.com\/ideas\/10-conference-rooms\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"meeting rooms (opens in a new tab)\">meeting rooms<\/a> that wouldn&#8217;t have been available to us if we were going down a traditional path.\u201d<\/p>\n\n\n\n<p>It seems fitting that a real estate innovator now has a headquarters that\u2019s as forward-looking as their business.<\/p>\n\n\n\n<p>\u201cI&#8217;m not sure I could ever go back to a more traditional working space. I think it really has shifted my expectations of a workplace now and shown me that any company can work in a space like this,\u201d Trewhella says.<\/p>\n\n\n\n<h2  id=\"key-highlights\"class=\"wp-block-heading\"><strong>Key highlights:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Three <a rel=\"noreferrer noopener\" aria-label=\"private offices (opens in a new tab)\" href=\"https:\/\/www.wework.com\/workspace\/private-office\" target=\"_blank\">private offices<\/a> on one floor of <a href=\"https:\/\/www.wework.com\/buildings\/161-castlereagh-st--sydney--NSW\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WeWork 161 Castlereagh St (opens in a new tab)\">WeWork 161 Castlereagh St<\/a><\/li><li>Prime location in Sydney\u2019s central business district<\/li><li>Premium space with amenities, common areas, and various workspaces included<\/li><li>Improved employee collaboration, productivity, and talent attraction<\/li><li>Ability to expand as company and head count 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