{"id":67563,"date":"2019-10-21T13:23:12","date_gmt":"2019-10-21T17:23:12","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=67563"},"modified":"2020-02-27T12:08:08","modified_gmt":"2020-02-27T17:08:08","slug":"retail-companies","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-studies\/retail-companies","title":{"rendered":"How three retail companies benefit from WeWork"},"content":{"rendered":"\n

The retail industry has evolved far beyond brick-and-mortar stores. Today, most retailers need more than a physical storefront to attract customers\u2014they must take an innovative approach to every aspect of their business, from their supply chain to product development to marketing and selling.<\/p>\n\n\n\n

In today\u2019s retail space, e-commerce is a must. So are multichannel marketing experiences to engage new and existing customers. Traditional retail models are adapting to include everything from virtual reality and augmented reality<\/a> to cutting-edge mobile technology\u2014not to mention that many popular retailers are starting out as digitally native, direct-to-consumer businesses<\/a>.<\/p>\n\n\n\n

The way customers develop brand loyalty is also shifting. People aren\u2019t just purchasing products off a shelf\u2014they\u2019re buying into a lifestyle, a community, or an authentic experience. Companies become known for their mission and culture<\/a>\u2014and as a result, everything from how they treat their employees to their stance on social issues can impact retail sales.<\/p>\n\n\n\n

In order to attract and retain top talent<\/a>\u2014ranging from software engineers to designers\u2014retail companies need to create a strong, people-first culture. Real estate can play a huge role in helping them offer environments in which their unique culture comes to life and where teams can innovate, collaborate, and produce their best work. Many retail enterprises are leveraging WeWork as their workplace solution so they provide employees with these environments.<\/p>\n\n\n\n

See how three leading retailers are benefitting from WeWork\u2019s office solutions<\/a>.<\/p>\n\n\n\n

PUMA<\/strong>\u2019s on-brand office<\/h2>\n\n\n\n

PUMA<\/a>\u2019s marketing and product design teams in Boston<\/a> were in limbo while they were waiting for a brand-new headquarters to be built. Because the project would take two years, executives were worried about the impact that could have on employee experience<\/a>. To ensure that there was no work interruption, PUMA enlisted WeWork to provide a temporary space in the short term that could keep staffers energized and inspired as they developed big campaigns or launched new sneaker and athletic-wear lines. <\/p>\n\n\n\n

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PUMA’s office at WeWork 33 Arch St<\/a> in Boston.<\/figcaption><\/figure>\n\n\n\n

The 60,000-square-foot interim office was built out on two floors at WeWork 33 Arch St <\/a>to accommodate 250 PUMA employees. The PUMA logo and \u201cForever Faster\u201d slogan are key design elements in the space, and custom paintings inspired by street art hang throughout. Large windows offer plenty of natural light and great views of downtown Boston. A space befitting creative teams, there\u2019s also a conference room that doubles as a sneaker showroom, a photo studio for marketing shoots, quiet nooks and phone booths for heads-down work, and lounges for casual brainstorm sessions.<\/p>\n\n\n\n

\u201cWhat we found impactful was the time that WeWork spent with us learning about our business, and how that translated into a design specific to PUMA,\u201d says Tom Coen, vice president and deputy general counsel at PUMA. \u201cWeWork understands what our designers need to make footwear and what marketers need to foster creativity.\u201d<\/p>\n\n\n\n

Brooklinen<\/strong>\u2019s <\/strong>thoughtful space<\/h2>\n\n\n\n

When Vicki and Rich Fulop founded direct-to-consumer linens brand Brooklinen<\/a>, their mission was to create high-quality, affordable sheets. After their idea took off, they knew they needed to move their operations into a space that could accommodate a growing staff, plus product samples and materials. Without knowing exactly how much room for growth they would require, however, they needed an office that could scale with them at their pace. WeWork turned out to be the right move. As Brooklinen grew from two to 32 employees in three years, WeWork expanded their space at WeWork Dumbo Heights<\/a> in Brooklyn<\/a> so they could continue operating without disruption. <\/p>\n\n\n\n

\u201cWe moved in when we were only two people. Now, we\u2019ve scaled up within the same building,\u201d says Rich. \u201cWe are now one of the biggest teams here.\u201d<\/p>\n\n\n\n

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Brooklinen’s office at WeWork Dumbo Heights<\/a> in Brooklyn.<\/figcaption><\/figure>\n\n\n\n

Brooklinen\u2019s space has also helped them recruit talent to the company. Candidates know right away that employee experience is important to Brooklinen after taking one look around at the workplace amenities and thoughtful design, which prominently features the company brand. <\/p>\n\n\n\n

\u201cWhen people are assessing job offers, they\u2019re not just looking at the offer they get at the end\u2014they\u2019re thinking about the entire experience,\u201d says Jaime Petkanics<\/a>, vice president of people at Brooklinen. \u201cSpace is a major part of that decision-making process.\u201d<\/p>\n\n\n\n

Amaro<\/strong>\u2019s collaborative workspace<\/h2>\n\n\n\n

Amaro<\/a> is one of Brazil\u2019s first digitally native fashion companies. They sell directly to consumers via an omnichannel buying experience, with the ability to purchase clothing online, via apps, and in stores. <\/p>\n\n\n\n

Amaro needed an office that would allow employees to share ideas and innovate. But their original office setup\u2014with employees split between various rooms in two different buildings\u2014wasn\u2019t ideal. Company leaders decided that it was time for a new headquarters that would bring everyone together and capture the branding and spirit of the company. <\/p>\n\n\n\n

They chose WeWork to design and build a new space for 170 employees in S\u00e3o Paulo<\/a>. With over 95,000 square feet, the office has ample room for a variety of work activities from cross-functional collaboration to focused tasks including open meeting spaces with couches along floor-to-ceiling windows as well as individual workstations. <\/p>\n\n\n\n

\u201cBy collaborating with WeWork, not only were we able to create a truly cool office with great design that helps us collaborate, but also develop an office that exemplifies Amaro\u2019s brand and culture,\u201d says Lodovico Brioschi, cofounder, CFO, and COO of Amaro.<\/p>\n\n\n\n

WeWork offers companies of all sizes space solutions that help solve their biggest business challenges.<\/em><\/p>\n\n\n