The publishing industry has undergone a dramatic change over the last seven years. Before the e-book revolution, the New York publishing circle was an exclusive club that relied on paper-based, box-shipping distribution, and limited marketing budgets.<\/p>\n
Publishing a business book was only a possibility for a select few titans in the industry, like Andrew Carnegie or Jack Welch. Today, however, publishing has become increasingly democratized as self-publishing evolves and e-readers gain in popularity.<\/p>\n
Writing and publishing a business book is no longer reserved for the wealthy business barons that the \u201cBig Five\u201d publishers deem worthy of investment. Entrepreneurs and business owners from all walks of life have begun discovering the benefits of releasing a book.<\/p>\n
The main benefit of writing and publishing a book is increased credibility. There are several ways this can impact a business owner:<\/p>\n
You might be actively promoting the book itself, but it\u2019s really you who\u2019s garnering publicity. Your book becomes a platform for getting your name out in the world and growing your network.<\/p>\n
Tim Ferriss was a virtually unknown entrepreneur before the release of his book, \u201cThe 4-Hour Workweek<\/a>.\u201d Since then, Ferriss has built a thought leadership franchise around \u201cmeta learning\u201d and what Ferris calls<\/a> \u201clifestyle design.\u201d<\/p>\n People tend to assume that business leaders who have published books possess a greater degree of expertise than those who haven\u2019t. When it comes to consultants or speakers, for example, I\u2019ve seen speaking fees multiply 10 times following publication. It\u2019s not that the speaker has actually become more valuable; he is just perceived <\/i>as more valuable.<\/p>\nIncreased Perceived Value<\/b><\/h3>\n