{"id":62129,"date":"2019-08-26T14:29:15","date_gmt":"2019-08-26T18:29:15","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=62129"},"modified":"2020-09-03T05:53:09","modified_gmt":"2020-09-03T09:53:09","slug":"why-its-time-for-vcs-to-invest-in-women-owned-businesses","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/why-its-time-for-vcs-to-invest-in-women-owned-businesses","title":{"rendered":"Why it\u2019s time for VCs to invest in women-owned businesses"},"content":{"rendered":"\n

Women\u2019s Equality Day marks the adoption of the 19th Amendment, when women won the right to vote. Today, on the amendment\u2019s 99th anniversary, we should celebrate what\u2019s going right for us. <\/p>\n\n\n\n

For one, the number of women-owned businesses grew 58 percent between 2007 and 2018, according to the American Express\u2019s 2018 State of Women-Owned Business Report<\/a>. The rate of growth for black women opening businesses is even higher\u2014at 164 percent in that same period. In fact, black women make up the fastest-growing demographic of company founders. <\/p>\n\n\n\n

Additionally, crowdfunding has made a huge difference for women in business. According to a 2018 study at Indiana University\u2019s Kelley School of Business,<\/a> women are 32 percent more successful at meeting their funding goals than men are. What makes women more successful? Trustworthiness. <\/em>Entrepreneurs who were perceived to be most trustworthy got the most funding\u2014and women were considered to be the most trustworthy, according to the study. <\/p>\n\n\n\n

Finally, we are seeing more women starting VCs and funds such as Backstage Capital<\/a>, the Bumble Fund<\/a>, Portfolia<\/a>, and the Shatter Fund<\/a> to invest in women and underrepresented founders. These female-led VCs and female fund managers invest in women twice as often as men do, a study by the World Bank Group\u2019s International Finance Corp. found<\/a>. I hope these continue to grow and fund, as we say at Alice, \u201cthe new majority.\u201d<\/p>\n\n\n\n

But while these are all strides in the right direction, we still have a long way to go before we achieve real parity. While women VCs are investing in other women, male VCs are not\u2014and they still power the system, by a lot: Seventy percent of investment teams are all-male. <\/p>\n\n\n\n

Here\u2019s the real kicker: Exclusively-women-run businesses accounted for only 2.3 percent of the total funds venture capitalists invested in startups last year, according to Pitchbook<\/a>. <\/p>\n\n\n\n\n\n

If women entrepreneurs are able to crowdfund their businesses\u2014to secure investment from actual prospective customers\u2014more successfully than men, why are VCs so resistant to invest in them? It all comes down to bias. While crowdfunders\u2019 investments are guided by the perception of the entrepreneur\u2019s trustworthiness, VCs look for someone they think is \u201ccapable.\u201d <\/p>\n\n\n\n

I\u2019ve experienced this bias firsthand. Since I started my company, Alice<\/a>, the questions I\u2019ve been asked, the diligence in vetting me, and the time people took to listen to me (or not listen) were all very different for me than they would\u2019ve been for a man. I\u2019ve been to meetings alongside Alice\u2019s male employees and had people think I was their assistant. Once people figured out that we were women-owned, they looked at their watches. My co-founder, Carolyn Rodz, and I were both pregnant when we started the business, and we noticed that people had trouble wrapping their minds around the idea that we could give birth to children AND a business. (But guess what? We did. Four kids between the two of us and a fast-growing company? Check.) <\/p>\n\n\n\n

So it\u2019s no surprise that some women say confidence is a problem for them <\/a>(and that could be compounding the problem). But I say we have a lot of reasons to feel great about ourselves. <\/p>\n\n\n\n

Why? Because once we ascend, we promise to send the elevator right back down for the next founder. Even if we only move a millimeter, it is critical to share\u2014women and people of color will bring forth a serious return on the investment. <\/p>\n\n\n\n

What can we all do to help bring change? First of all, shop at women-owned businesses. That makes a world of difference. Partner with other female founders\u2014if we don\u2019t support our peers, who will? Of course, we hire lots of sharp, talented women, and if they leave us to start their own company, as one key team member recently did, we can\u2019t help but celebrate and support them. Finally, if you can invest a dollar in a woman-owned company, do it!<\/p>\n\n\n\n

Elizabeth Gore<\/a> is president and chairwoman of the board for Alice<\/a>, a free website that helps business owners find the right path to start and grow their companies. Prior to Alice, Elizabeth was Dell Technologies\u2019 entrepreneur in residence and the first-ever entrepreneur in resident for the UN Foundation. Alice is a WeWork member in San Francisco, Houston, and Washington, D.C.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

While we’ve made great strides, we haven’t achieved parity\u2014yet. Here’s how you can help support women in business<\/p>\n","protected":false},"author":1852,"featured_media":62169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43910,43902],"tags":[512,39218,39221],"class_list":["post-62129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-solutions","category-professional-development","tag-impact","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"\nWhy it\u2019s time for VCs to invest in women-owned businesses<\/title>\n<meta name=\"description\" content=\"While we've made great strides, we haven't achieved parity\u2014yet. 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