{"id":62112,"date":"2019-08-26T10:47:56","date_gmt":"2019-08-26T14:47:56","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=62112"},"modified":"2020-09-03T05:53:08","modified_gmt":"2020-09-03T09:53:08","slug":"this-entrepreneur-offers-a-gym-membership-for-your-mind","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/this-entrepreneur-offers-a-gym-membership-for-your-mind","title":{"rendered":"This entrepreneur offers a \u2018gym membership for your mind\u2019"},"content":{"rendered":"\n

Startup founders have infamously unpredictable daily schedules as they work to establish and grow their businesses. What does such an entrepreneur\u2019s weekly, daily, or even hourly routine look like when sometimes there aren\u2019t enough hours in a day? In the <\/em>Startup Diaries<\/em><\/strong><\/a>, founders walk us through a week in their lives and show what it really takes to get a fledgling business off the ground.<\/em><\/p>\n\n\n\n

\u201cYou would never think that you could work out for four years at the start of adulthood and be fit for the rest of your life,\u201d Fei Yao says. \u201cAnd yet so many of us take that approach when it comes to learning.\u201d Her company, NewCampus<\/a>, which offers daily classes about emerging business, technology, and cultural trends, is an antidote to that mentality. \u201cI think of it as a gym membership for the mind,\u201d she says.<\/p>\n\n\n\n

Yao co-founded the business, which operates out of WeWork Labs City House<\/a> in Singapore, in February, but she began developing the idea about six months prior, as an outgrowth of her now-shelved startup QLC (Quarter-Life Crisis), a company that paired young professionals with short-term gigs and offered remote training along the way. <\/p>\n\n\n\n

She\u2019d launched that business in 2015, after leaving a consulting job at Accenture in her hometown of Sydney, Australia, in response to a personal conundrum: \u201cI realized I wanted to do something else, but I didn\u2019t know where to start,\u201d she says. \u201cMy network\u2014my friendship circle, my immediate peers\u2014they were all in very similar industries to me.\u201d<\/p>\n\n\n\n

QLC allowed her to work from anywhere in the world, and it was on a long-term business trip to Dubai last year that she and her team held the company\u2019s first in-person class. Then another. Then another. \u201cAt the time we were like, \u2018Why don\u2019t we run a couple of events as a marketing channel for QLC,\u201d she says. \u201cThen we saw people come to our classes and workshops once a week, twice a week\u2014some people every day.\u201d She started to think they might have an entirely new business on their hands. <\/p>\n\n\n\n

There was some division among company leadership about whether they should expand QLC\u2019s offerings or relaunch under an entirely new banner. \u201cWe put that [decision] off for a long time,\u201d Yao says. But eventually, they made the call and opted to base the new company in Singapore, where they saw a market for their business and where half their existing staff of nine was either based or willing to relocate. (The other half works out of Australia, Malaysia, the Philippines, and India.)<\/p>\n\n\n\n

Today, NewCampus has about 155 members and charges fees ranging from $50 a month for two classes to $130 a month for unlimited classes. Yao is working to grow that number and launch in Australia, India, and Japan by this time next year. \u201cUltimately, our mission is to make sure that in a world that\u2019s changing, people have a sense of belonging,\u201d Yao says. \u201cBecause being up-to-date isn\u2019t just about staying relevant in the workforce; it\u2019s about maintaining your sense of worth as well.\u201d Below, she shares a diary of a recent workweek. <\/p>\n\n\n\n

\"\"
“Ultimately, our mission is to make sure that in a world that\u2019s changing, people have a sense of belonging,” explains Yao.<\/figcaption><\/figure>\n\n\n\n

Monday <\/strong><\/p>\n\n\n\n

8 a.m.<\/strong> Listen to the latest Vox Worldly podcast<\/a> while making breakfast. <\/p>\n\n\n\n

9 a.m.<\/strong> Plan my week ahead. I\u2019ve been sick on-and-off for a few weeks, so I\u2019m playing catch-up. <\/p>\n\n\n\n

11 a.m. <\/strong>Weekly growth call with the marketing and sales team. We seek both corporate and individual clients, and one of our hurdles is to make sure that in the case of our corporate clients, their employees are actually coming through the door. The B2B2C market is a little bit tricky because the end user\u2019s not the one paying for the product. <\/p>\n\n\n\n

1 p.m. <\/strong>Weekly team catch-up. Half the team is in Singapore, the other half isn\u2019t, but it\u2019s still important for my workers to feel connected. We review teamwide OKR progress. We\u2019ve been experimenting with OKRs for the past 18 months as a way to narrow a shared vision for the year ahead, trying out a new tool called Tability.io<\/a>. <\/p>\n\n\n\n

2 p.m. <\/strong>Catch up with some legal and compliance admin from our recent fundraising round. Fundraising has been a tough journey, but what\u2019s made it a bit easier is that we\u2019d already built credibility in the education space through QLC. <\/p>\n\n\n\n

5:30 p.m. <\/strong>Head over to a ClassPass<\/a> yoga class near home for a serious 60-minute zen session.<\/p>\n\n\n\n

7 p.m. <\/strong>Leftovers from Sunday dinner: kimchi soup with plenty of tofu and mushrooms. <\/p>\n\n\n\n

8 p.m<\/strong>. Spend a few hours replying to Slack messages and emails that need my input, then read a few articles I\u2019ve bookmarked. Most of them are about learning and the future of work. I make it a priority to understand what\u2019s happening in our space around the world. <\/p>\n\n\n\n

11 p.m.<\/strong> Start watching the latest season of Stranger Things<\/em>. The kids are so grown up!<\/p>\n\n\n\n

1:30 a.m.<\/strong> I should really go to bed…<\/p>\n\n\n\n\n\n

Tuesday <\/strong><\/p>\n\n\n\n

8 a.m.<\/strong> Try a new Innisfree mask<\/a> in the morning as I prepare breakfast. <\/p>\n\n\n\n

9 a.m.<\/strong> Get in a Grab<\/a> car to WeWork City House<\/a>. I normally try to catch a bus to be more environmentally conscious, but I\u2019m running late for my 9:30 a.m. meeting. <\/p>\n\n\n\n

9:15 a.m. <\/strong>Find out that my 9:30 a.m. is also late and needs to reschedule. <\/p>\n\n\n\n

9:40 a.m.<\/strong> Get to WeWork. Sink into Slack, emails, and deal with some blockers that need my input. There are a lot of small concerns when you run a business\u2014things that are important but not urgent\u2014and part of my job is to keep a running list of these issues. For example, we\u2019ve been looking to improve our class check-in process, so I have to touch base with security at our various coworking spaces. <\/p>\n\n\n\n

2 p.m. <\/strong>Discuss new hires with my co-founder. All of our employees either try to grow the number of people coming through the door or work on product experience. What does the in-class experience look like? Do we have the right number of classes per day and week? <\/em>Now that we\u2019ve finished our latest funding round, we can start filling gaps.<\/p>\n\n\n\n

6 p.m.<\/strong> I try to have a monthly one-on-one with everyone on our team. Sometimes it\u2019s work-related, sometimes it\u2019s just banter, but it\u2019s great to get a feel for where everyone\u2019s head is and how I can help. My conversations today are mostly around what good communication looks like and how we can be better with this.<\/p>\n\n\n\n

7 p.m.<\/strong> Attend a workshop using Lego Serious Play<\/a>. The class is about using Lego to express yourself. One of the questions asked is, \u201cCan you describe, using these pieces, a time where your boss made you feel undervalued?\u201d People get really creative: \u201cHere is a cliff where it feels like this person is pushing me to the edge.\u201d \u201cHere is this pit where I felt like I was stuck.\u201d The session feels like group therapy.<\/p>\n\n\n\n

9 p.m. <\/strong>Catch a bus home. Kill time browsing social media and scrolling through WhatsApp messages. <\/p>\n\n\n\n

9:30 p.m. <\/strong>Make my go-to kimchi soup for dinner with a glass of wine. While I cook and eat, I listen to The Future Is Asian<\/em> by Parag Khanna<\/a>. I started this on my Kindle a couple months back but was struggling to find the time to finish it, so I switched to Audible. I\u2019m not the biggest book reader. I want to read more, but I have the attention span of a peanut. Sometimes I default to Blinkist<\/a>, an app that does 15-minute summaries of nonfiction books.  <\/p>\n\n\n\n

11 p.m. <\/strong>Play some DoTA2<\/a>, a multiplayer video game, over another glass of wine. <\/p>\n\n\n\n

12:30 a.m.<\/strong> Bedtime.<\/p>\n\n\n\n

\"\"
Yao\u2019s week consists of productive 1:1s and meetings, self-care, and innovative workshops.<\/figcaption><\/figure>\n\n\n\n

Wednesday<\/strong><\/p>\n\n\n\n

8 a.m. <\/strong>Podcast<\/a> and breakfast as usual. My friend recently introduced me to Serial<\/em><\/a>\u2014I can\u2019t believe I didn\u2019t discover it five years ago\u2014and I am hooked. <\/p>\n\n\n\n

10:30 a.m.<\/strong> Email and Slack. In addition to keeping the lines of communication open with my staff, it’s important that I stay in close touch with our class hosts. We offer direct feedback from attendees and our own observations about the attendees\u2019 behavior before, during, and after the class.  <\/p>\n\n\n\n

12 p.m.<\/strong> Lunch with an old friend in the learning and development (L&D) space. We\u2019re working with more enterprise L&D teams to build our classes into their ecosystem, so I\u2019m looking to get some more perspective on what that collaboration could look like.  <\/p>\n\n\n\n

2 p.m.<\/strong> Read some more articles that I\u2019ve bookmarked. Outside of my immediate sector, I’m incredibly interested in following the transformation of the fitness industry.<\/p>\n\n\n\n

4 p.m.<\/strong> Email and Slack again. <\/p>\n\n\n\n

7 p.m. <\/strong>Chat with some members arriving for class as I\u2019m heading out. I have dinner plans with a friend from Sydney stopping by Singapore for one night. Lots of laughter and good food.  <\/p>\n\n\n\n

10 p.m.<\/strong> Back home. Do laundry and clean while finishing off Serial<\/em>.<\/p>\n\n\n\n

Thursday<\/strong><\/p>\n\n\n\n

9 a.m. <\/strong>Meet one of our members for breakfast. One of the pros of being in the same city as your users is having more hands-on, in-person sessions \u2026 over food and coffee! <\/p>\n\n\n\n

1 p.m.<\/strong> Start building our new careers pages with Homerun.co<\/a>. <\/p>\n\n\n\n

4 p.m. <\/strong>Weekly leadership catch-up. We review our metrics, progress, and any team concerns. <\/p>\n\n\n\n

5 p.m.<\/strong> Continue scoping the new roles and putting together job descriptions.<\/p>\n\n\n\n

7:30 p.m. <\/strong>Say hi to some members who are on their way in for class tonight, a pitching and branding workshop. <\/p>\n\n\n\n

10 p.m. <\/strong>Back home. Make a mentaiko pasta, have some wine, and chat with my friend.   <\/p>\n\n\n\n

Friday<\/strong><\/p>\n\n\n\n

7 a.m. <\/strong>Wake up a little earlier than usual to wait for a grocery delivery from RedMart<\/a>. I use this time to continue listening to The Future Is Asian<\/em>. I also fit in some life admin: book fitness classes, pay off my credit card bills, and line up some more apartment inspections for the weekend. <\/p>\n\n\n\n

10 a.m.<\/strong> Head over for a meeting at another coworking space. We\u2019re looking to launch our classes in more spaces across Singapore, so we\u2019re touring a few locations. <\/p>\n\n\n\n

12 p.m.<\/strong> Fish soup from the hawker center for lunch while I review some applications. One catches my eye immediately, and I reach out to the candidate to come by next week. <\/p>\n\n\n\n

1 p.m.<\/strong> Join the rest of the Singapore team working over at the new Funan Mall WeWork<\/a> today and spend the afternoon catching up with Slack and email. <\/p>\n\n\n\n

4:30 p.m.<\/strong> Beer time! Friday afternoons we have a half-work\/half-team social day. <\/p>\n\n\n\n

6 p.m.<\/strong> Squeeze in a yoga session and head home early. I\u2019m excited about cooking, doing some masks, and watching Netflix on a Friday night. How\u2019s that for the riveting life of an entrepreneur?<\/p>\n","protected":false},"excerpt":{"rendered":"

Fei Yao doesn\u2019t want you to stop learning. That\u2019s why she launched NewCampus<\/p>\n","protected":false},"author":1712,"featured_media":62115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[39221,39218,10208,1487],"class_list":["post-62112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-entrepreneurs","tag-small-businesses","tag-superpower-on-the-side","tag-leadership"],"acf":[],"yoast_head":"\nThis entrepreneur offers a \u2018gym membership for your mind\u2019<\/title>\n<meta name=\"description\" content=\"Fei Yao doesn\u2019t want you to stop learning. 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