{"id":6196,"date":"2014-04-13T11:00:00","date_gmt":"2014-04-13T15:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=6196"},"modified":"2020-03-30T19:07:44","modified_gmt":"2020-03-30T23:07:44","slug":"save-your-mobile-game-from-oblivion","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/save-your-mobile-game-from-oblivion","title":{"rendered":"Avoid \u2018game over\u2019: five tips to save your mobile game from oblivion"},"content":{"rendered":"

The mobile gaming market today is more competitive than ever before. There are thousands of games available in the App Store at any given moment, and gaming companies have become larger and more professional over the past few years. For example, King<\/a>, developer of Candy Crush, is not only one of the biggest gaming companies out there, but has also become the largest game developer on Facebook. Other huge players are Russia’s Zeptolab<\/a>, and Rovio Entertainment<\/a>, the creator of Angry Birds.<\/p>\n

When developing Revealers<\/a> we followed five core strategies in order to create a product that’s user-friendly, social, profitable, and that most importantly, could stand up to its competitors in today’s market. If you are a newcomer, we strongly encourage you to master these five concepts before you even try to compete with some of the big players out there.<\/p>\n

1. Don’t be boring<\/h3>\n

Have a clear, focused, and narrative that’s simple and easy to relate to. Don\u2019t complicate your story and go off in different directions \u2011 focus on one thing and do it well. The storyline of your game should evoke emotions in your users so they feel connected to it. Your goal is to create an entertaining experience for your users, so have them and their emotions in mind when designing your app.<\/p>\n

2. Create a social community<\/h3>\n

Socializing your mobile game is a great way of adding value to your app. Give your users the opportunity to contribute to the game by generating their own content, and give them space to share it with others and play amongst each other. Focus on quality players rather than the quantity of users. If you cultivate players into hardcore fans of your game, they can become a huge part of player growth as they share their passion through word of mouth.<\/p>\n

\u00a03. Easy to use, hard to master<\/h3>\n

Making your game user friendly is a must. You must engage your users right off the bat \u2013 from the initial moment after downloading your game. If users struggle with your app in the beginning they won’t even bother to figure it out. Want to keep you your users hooked? Try leveling, making your game hard to master, and rewarding players along the way. These will ensure your gamers keep coming back for more.<\/p>\n

4. If it isn’t flawless, do not launch<\/h3>\n

Don’t launch your game until it is working flawlessly. A lot of times developers just want to get their game out in the App Store as soon as possible. If your app has bugs, you can be sure that users will delete it \u2013 there are no second chances to make a first impression. Test your app multiple times with different people and improve it until its operating smoothly. Any features that aren\u2019t quite ready yet can be issued later in an update.<\/p>\n

\u00a05. Have a monetization plan<\/h3>\n

Having a great idea for an app is a priority, but if you want to make money you need to figure out how you will monetize. A monetization plan should be initiated before you begin development. Most players prefer to download and play games for free, but there are other ways you can make a profit on your app. For example, you can include in-app purchases such as more lives or ammunition. Die-hard fans are prone to make these purchases. Another method you can try is affiliate marketing \u2013 allowing the advertising of other products in your app.<\/p>\n

These five strategies can help lead you down the right path to creating a great game.\u00a0But\u00a0above all else, there is one golden rule of game development \u2013 have fun. If you don\u2019t enjoy the\u00a0process of creating your game, your players won’t enjoy it either. Make sure it delights, intrigues, and of course, entertains.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The mobile gaming market today is more competitive than ever before. There are thousands of games available in the App Store at any given moment, and gaming companies have become larger and more professional over the past few years. For example, King, developer of Candy Crush, is not only one of the biggest gaming companies […]<\/p>\n","protected":false},"author":1147,"featured_media":6206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-6196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nAvoid \u2018game over\u2019: five tips to save your mobile game from oblivion<\/title>\n<meta name=\"description\" content=\"The mobile gaming market today is more competitive than ever before. 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