{"id":6112,"date":"2014-03-14T10:00:00","date_gmt":"2014-03-14T14:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=5334"},"modified":"2020-03-30T19:07:53","modified_gmt":"2020-03-30T23:07:53","slug":"sales-scalable-startups-shareholderapp-perfects-process-launch","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/sales-scalable-startups-shareholderapp-perfects-process-launch","title":{"rendered":"Sales for scalable startups: ShareholderApp perfects their process for launch"},"content":{"rendered":"

Welcome back! This is the first installment of Skaled\u2019s series \u201cSales for Scalable Startups\u201d, where they break down how they helped individual startups with sales and business development. If you missed their introduction on the importance of developing a sales process, read\u00a0<\/i>here<\/i><\/a>.<\/i><\/p>\n

ShareholderApp understands today\u2019s need for mobile communication.<\/p>\n

For public companies across global equity markets, sharing valuable news with shareholders and other key stakeholder groups can be an uphill battle in such a saturated media landscape. It has become the expectation that every company develop a mobile outlet for connecting with the public, but this new requirement often to leads to uninspired and inefficient attempts that fail to reach the right people.<\/p>\n

In response, ShareholderApp has developed a product that enables public companies to be in constant contact with their audience through a mobile app with powerful notification capabilities. They hope that this product will help companies manage their presence in the mobile space.<\/p>\n

Mobile usage is exploding \u2013 making this product a valuable asset to companies who need to go in that direction \u2013 as is the proliferation of available applications.<\/p>\n

ShareholderApp was developed to connect with investors and shareholders through handheld notifications. Their app is customized for each company with a branded user experience and an efficient delivery system of undiluted information.<\/p>\n

It\u2019s a clear value proposition, but they needed to develop a sales strategy to complement its early mover advantage in this niche space. It is of utmost importance that the value of the product is effectively communicated to thousands of public companies throughout the world\u2026<\/p>\n

Prior to the launch of its product, the owners of ShareholderApp\u2019s business, Chris and Alex Muldoon, began working with us. We offered consulting and implementation of sales and business processes, and over a water cooler conversation, our two companies connected over\u00a0ShareholderApp\u2019s need for a strategy. They had the product and the market fit \u2013 and they were eager to come up with a sales process they could run with upon launch.<\/p>\n

We set up a sales strategy workshop for Chris and Alex to introduce the systems, processes, and best practices for reaching their potential prospects.<\/p>\n

After completing training on sales and CRM systems, we worked on talk track for cold calling and lessons on how to construct a sales meeting with prospects.<\/p>\n

With a process outlined and tailored to meet ShareholderApp\u2019s product and market fit, we had Chris and Alex shadow our sales calls to understand the cold calling process. Once they were comfortable and familiar with the common objections, the two started their own cold call outreach.<\/p>\n

\u201cPreviously we would try to contact a potential client 2 or 3 times before conceding that they did not want to speak to us,\u201d says Chris. \u201cHowever, Skaled showed us the real benefit in persistence \u2013 the science behind selling shows a real spike in success once you start hitting seven or eight points of contact.\u201d<\/p>\n

Sales used to be a foreign territory to Chris and Alex, but once they received a laid out process, demonstration, and feedback, they were able to implement and execute a sales strategy into their business plan. Sales became a simple process, once the approach was clearly defined.<\/p>\n

\u201cSelling a product requires some science,\u201d says Chris on the biggest takeaway from their sales strategy workshop. \u201cGood product knowledge, and even a good product doesn\u2019t automatically translate into strong sales.\u201d<\/p>\n

ShareholderApp claims a useful innovation in the sphere of mobile applications. Now that their unique product is matched with a tailored sales process that can be scaled alongside future growth, they\u2019re confident about their upcoming launch.<\/p>\n

If you\u2019re interested in finding out how Skaled can help your startup with sales and business development, visit\u00a0<\/i>our website<\/i><\/a>\u00a0or contact Jake Dunlap at\u00a0<\/i>Jake.Dunlap@Skaled.com<\/i><\/a>, and stay tuned for next week\u2019s installment of \u201cSales for Scalable Startups\u201d!\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome back! This is the first installment of Skaled\u2019s series \u201cSales for Scalable Startups\u201d, where they break down how they helped individual startups with sales and business development. If you missed their introduction on the importance of developing a sales process, read\u00a0here. ShareholderApp understands today\u2019s need for mobile communication. For public companies across global equity […]<\/p>\n","protected":false},"author":1055,"featured_media":34395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903],"tags":[],"class_list":["post-6112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories"],"acf":[],"yoast_head":"\nSales for scalable startups: ShareholderApp perfects their process for launch<\/title>\n<meta name=\"description\" content=\"Welcome back! 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