{"id":6095,"date":"2014-03-05T14:00:00","date_gmt":"2014-03-05T19:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=5217"},"modified":"2020-03-30T19:07:55","modified_gmt":"2020-03-30T23:07:55","slug":"successfully-fund-startup-without-venture-capital","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/successfully-fund-startup-without-venture-capital","title":{"rendered":"How to successfully fund a startup without venture capital"},"content":{"rendered":"

Bootstrapping is a great startup strategy, but\u00a0for some companies, bootstrapping isn\u2019t the right answer\u2014or maybe it was the right answer, in the early-stages, but you\u2019ve outgrown that phase and are now in need of greater capital.<\/p>\n

Many entrepreneurs are black and white when it comes to capital: it\u2019s either bootstrap or pursue VC funding.\u00a0<\/strong>But this is a close-minded view. Sure, these are both great options, but they are not your only options.<\/p>\n

Depending on your industry, your goals, your savings, your stomach for risk, and countless other factors, you might decide to go in one direction or another. In between, there are countless other options on the funding spectrum.<\/p>\n

When you\u2019re ready for additional capital, before you jump to VC, first consider the downside.\u00a0There are risks to taking venture capital<\/strong>: your company may not see a significant return for many years (especially for certain industries and\/or products) and your VC firm could fail before you achieve your goal return. Fundraising takes up a lot of time\u2014time spent away from developing your products, chasing leads, and growing your customer base. And of course there are also the very obvious risks of dilution and loss of company control.<\/p>\n

If VC is still the best choice for your company, then go for it! But for those companies who don\u2019t want VC funding, for whatever reason, there are many alternatives for capital:<\/p>\n

1. Friends and Family<\/strong><\/p>\n

Tapping into your close support system is an obvious first step for fundraising. While this is a very common and effective first step, beware of some of the issues associated with a friends and family round. First, it\u2019s unlikely that your friends and family have pockets as deep as a VC firm so the amount of funds you are going to be able to raise are limited. You may need to raise small amounts of capital from a large number of people which can be somewhat hard to manage. Also, it can be a bit uncomfortable borrowing money from friends and family who are, generally speaking, unsophisticated investors. To avoid unnecessary awkwardness, be upfront and completely transparent about the risks of investment\u2014and\u00a0don\u2019t accept any money that your friends and family can\u2019t afford to lose.<\/strong><\/p>\n

2. Angel Money.\u00a0<\/strong><\/p>\n

There are other sources for seed money outside of your friends and family. Countless professional angel firms that can also be viable options for early-stage companies.<\/p>\n

3. Loans<\/strong><\/p>\n

If your company is already generating some revenue, you may qualify for a loan. This can be a good option if you qualify. Unfortunately banks aren\u2019t into taking great risks with their funds so if you don\u2019t yet have steady revenue, you may not qualify. But banks aren\u2019t the only place to get a loan; you may also qualify for a loan from a venture debt fund or other finance company.<\/p>\n

4. Credit<\/strong><\/p>\n

Using your credit line to get the capital your company needs is pretty easily done if you simply charge away! The downside is that your personal credit can take a hit if your company doesn\u2019t perform as expected and you can\u2019t pay back the funds on time. If you can stomach it,\u00a0the low returns demanded by your credit card can be pretty tempting.<\/strong>\u00a0And know that you\u2019re in good company: You certainly won\u2019t be the first company to use credit to grow your company.<\/p>\n

5. Crowdfunding<\/strong><\/p>\n

While you may never be a crazy Kickstarter success story, the growing trend of crowdfunding can still work for you. What\u2019s great about crowdfunding is that it forces you to build your brand and, subsequently, builds your customer base, right from the get go. As your funds are growing, so is your exposure. Crowdfunding isn\u2019t the answer for everyone, but it is an interesting road to explore.<\/p>\n

6. Strategic Partners.<\/strong>\u00a0It might be worth your time to seek out businesses with which you could create a strong partnership\u2014they may even be interested in a potential future M&A option. This might be a business that sells a complementary product or service to your offerings or in other ways offers something that could be considered added value to your business. Additional capital can be found in this synergy.<\/p>\n

7. Government grants.<\/strong>\u00a0Granted this is only a real funding option for non-profit organizations, but it\u2019s a great option. There are many grants available for entrepreneurs. The\u00a0SBA<\/a>\u00a0site can be a good place to start your search for available government funds.<\/p>\n

I offer this list of funding alternatives not to say that these are your only options, but to give you a clearer perspective on funding. In other words: VC is only one of many funding options available to you. There\u2019s nothing wrong with VC, of course, but\u00a0pursuing other funding options can be a strategic move<\/strong>\u00a0for both growing your business and strengthening your negotiating position if and when you decide that VC is what you do need. Start by clarifying your company goals and your capital needs. From here you can decide what road to go down to achieve your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bootstrapping is a great startup strategy, but\u00a0for some companies, bootstrapping isn\u2019t the right answer\u2014or maybe it was the right answer, in the early-stages, but you\u2019ve outgrown that phase and are now in need of greater capital. Many entrepreneurs are black and white when it comes to capital: it\u2019s either bootstrap or pursue VC funding.\u00a0But this […]<\/p>\n","protected":false},"author":1107,"featured_media":34374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-6095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nHow to successfully fund a startup without venture capital<\/title>\n<meta name=\"description\" content=\"Bootstrapping is a great startup strategy, but\u00a0for some companies, bootstrapping isn\u2019t the right answer\u2014or maybe it was the right answer, in the earl\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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