{"id":60854,"date":"2019-08-19T13:46:09","date_gmt":"2019-08-19T17:46:09","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=60854"},"modified":"2020-04-16T16:41:14","modified_gmt":"2020-04-16T20:41:14","slug":"jackpocket-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-studies\/jackpocket-case-study","title":{"rendered":"A lottery app wins big with their new office"},"content":{"rendered":"\n

Around the world, companies of all sizes find space to succeed at WeWork. Our\u00a0case studies<\/em><\/strong><\/a> share their unique stories.<\/p>\n\n\n\n

The challenge: A thriving startup decides it\u2019s time to open their first headquarters<\/strong><\/h2>\n\n\n\n

Peter Sullivan grew up in a lottery family.<\/p>\n\n\n\n

\u201cThey\u2019d talk about it all the time,\u201d he says. \u201cThey\u2019d use birth dates, anniversary dates, or random numbers they saw while driving down the highway.\u201d<\/p>\n\n\n\n

It\u2019s fitting then, that in 2012, when Sullivan was at a career crossroads and looking to launch a company, the lottery came to mind. Though technology has disrupted most industries, at the time, the lottery had not evolved much: If you wanted to play, you had to go to a store, purchase a paper ticket, keep it safe for the drawing, and\u2014if you were lucky\u2014collect the prize. <\/p>\n\n\n\n

Sullivan envisioned a way to reinvent the process for the digital age. The U.S. lottery is an $80 billion industry that helps fund essential state programs such as education, veterans\u2019 assistance, and natural-resources protection. Yet it had the potential to drive more revenue and attract younger players\u2014if there were an easier way to play. <\/p>\n\n\n\n

Sullivan launched Jackpocket<\/a> <\/strong>out of WeWork Labs<\/a>. It was the first third-party app in the U.S. to offer players a secure way to remotely buy official state lottery tickets through their mobile phones. The company name is a portmanteau of \u201cjackpot in your pocket.\u201d <\/p>\n\n\n\n

Over the past seven years, Sullivan\u2019s idea caught on. Jackpocket now covers three states\u2014Minnesota, New Hampshire, and Texas\u2014with plans to grow. The team has expanded, too. After outgrowing their WeWork Labs space, Jackpocket moved into private offices<\/a> at WeWork locations in Manhattan and Brooklyn. Last year, they felt it was time that they had a large enough team to open a headquarters.
<\/p>\n\n\n\n

The solution: a move-in ready headquarters that feels like home<\/strong><\/h2>\n\n\n\n

Jackpocket saw headquarters by WeWork<\/a> as an ideal office space solution. Jackpocket wouldn\u2019t have to source and build out a space, and they could choose from a selection of private floors located in prime New York neighborhoods. They could select the floorplan that best suited their needs and configure the space with unique touches reflecting their culture and brand. <\/p>\n\n\n\n

With headquarters by WeWork, Jackpocket found a space that supports the company\u2019s growth while feeling like a familiar home base. The space reflects the Jackpocket brand: simple, elegant, and fun. Jackpocket added a music corner and custom arcade machine to the space. And there\u2019s room to grow: Thirty-six employees work out of the space, but it can accommodate more\u2014which will be necessary as Jackpocket scales into more states this year.<\/p>\n\n\n\n

\u201cWe needed a space that could support our growth and help us continue to foster our identity,\u201d says Sullivan. \u201cWe felt the ethos and aesthetic of headquarters by WeWork would reflect our look and feel as a playful-but-polished organization.\u201d<\/p>\n\n\n\n

\"\"<\/figure><\/div>
\"\"<\/figure><\/div><\/div><\/div>
A look at Jackpocket\u2019s New York office.<\/figcaption><\/div>\n\n\n\n

The results: a long-term real estate partnership for every growth stage<\/strong><\/h2>\n\n\n\n

WeWork has provided Jackpocket with workspace and support at every stage. WeWork Labs offered guidance to get the initial idea off the ground and a soft cushion for any challenges along the way. In fact, Sullivan met Jackpocket\u2019s CTO, Leo Shemesh, at WeWork Labs\u2014they were sitting across from each other, started talking, and found that their business instincts aligned perfectly. During Jackpocket\u2019s early years, WeWork private offices<\/a> provided the team with an ideal space with all of the logistics taken care of\u2014internet, printing, maintenance\u2014so Sullivan could focus on building the company. <\/p>\n\n\n\n

Now, headquarters by WeWork offers Jackpocket a private space that feels uniquely theirs. Rather than take on a traditional long-term lease\u2014which would have meant paying for a fully custom buildout and tying up cash in upfront capital\u2014they went with a low-stakes, high-reward approach. Jackpocket\u2019s long-term partnership can only be described as a win.<\/p>\n\n\n\n

Key highlights:<\/strong><\/h2>\n\n\n\n