{"id":6041,"date":"2014-02-10T14:00:00","date_gmt":"2014-02-10T19:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=4688"},"modified":"2020-03-30T19:09:11","modified_gmt":"2020-03-30T23:09:11","slug":"make-kickstart-video-works","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/make-kickstart-video-works","title":{"rendered":"How to make a successful Kickstarter video"},"content":{"rendered":"

It seems like everyone today is on Kickstarter<\/a>. The funding platform is reported to have more than 56,000 projects and more than 5.6 million backers on the site. So if you\u2019re thinking of creating a campaign on Kickstarter, you\u2019ll be entering a crowded territory.<\/p>\n

So how do you set yourself apart?\u00a0<\/b><\/p>\n

Kickstarter suggests that a video<\/a>\u00a0<\/b>is one way to do it. They\u2019ve seen projects with videos succeed at a much higher rate than those without (50% vs. 30%). And while Kickstarter School offers some good tips and tricks, it\u2019s lacking in specifics.<\/p>\n

They\u2019re absolutely right when they say: \u201cYou can spend days shooting and editing, or you can just knock it out with a couple friends on a Saturday. It doesn’t have to be perfect, it just has to be you<\/i>.\u201d<\/p>\n

But how do you<\/i> make a you<\/i> video? That\u2019s the tricky part. We covered this topic a bit in a previous FullStart article<\/a>, but a Kickstarter video needs to have that secret sauce.<\/p>\n

I won\u2019t lie to you. The video is only part of the equation. The other parts include your own marketing, your prizes, and the rest of your story. This video is the first thing most people will see before they decide to back your project.<\/p>\n

So what makes a great Kickstarter video?<\/b><\/p>\n

We\u2019ll use examples of four companies that AlleyWire has covered, including ourselves, most of whom have had outrageously successful campaigns. Let’s look closely at each one.<\/p>\n

Flint & Tinder<\/b><\/a><\/p>\n

Project: Premium Men\u2019s Underwear\u00a0<\/a><\/p>\n

Funding: $291k+ out of $30k requested (900% above ask)<\/p>\n

So why does this video rock? The production value is okay and the voice-over isn\u2019t particularly inspiring, but Jake and his team had a really good product.<\/p>\n