{"id":60024,"date":"2019-08-14T17:13:09","date_gmt":"2019-08-14T21:13:09","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=60024"},"modified":"2020-09-03T05:53:06","modified_gmt":"2020-09-03T09:53:06","slug":"a-friendship-brought-this-coffee-company-to-wework-and-to-locations-across-latin-america","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/a-friendship-brought-this-coffee-company-to-wework-and-to-locations-across-latin-america","title":{"rendered":"A friendship brought this coffee company to WeWork\u2014and to locations across Latin America"},"content":{"rendered":"\n

We to We features members who have built their companies on the WeWork platform.<\/em><\/p>\n\n\n\n

In 2014, coffee enthusiast Chad Campbell asked his longtime friend Johan Pesenti, founder of Coperaco Coffee<\/a>, to teach him about coffee and roasting. Always happy to share his passion with friends, Pesenti obliged. Little did he know that this initial conversation around roasting, the coffee business, and hospitality would take the Coperaco business to new heights. <\/p>\n\n\n\n

Coperaco Coffee sources, roasts, and blends seasonal coffees for major hospitality brands like Eric Kayser<\/a> and Intercontinental<\/a>. But regardless of Coperaco\u2019s scale and global reach, the company still works directly with local coffee farmers to understand how best to harvest and roast their coffee. Pesenti himself travels around the world and maintains relationships with Coperaco\u2019s suppliers. \u201cCoperaco revolves around a passion for discovering and cultivating coffee in different cultures and communities around the world,\u201d he explains.<\/p>\n\n\n\n

Pesenti also leads his company with environmental consciousness. At Coperaco\u2019s coffee-roasting sites, there is no by-product, as they reuse everything. For example, the shells that come off after roasting make for excellent compost. \u201cNo matter where we go, we have one thing in mind: to respect Mother Nature and coffee as its precious gift,\u201d Pesenti says. <\/p>\n\n\n\n

This emphasis on human connection<\/a> and sustainability<\/a> resonated with Campbell, and when he joined WeWork\u2019s marketing team in 2015, he introduced Pesenti to the group that was planning the company\u2019s expansion into Latin America. As the two companies possess shared values, Coperaco felt like an ideal partner for WeWork. The result was a unique partnership in which Coperaco would develop an essential component of WeWork\u2019s first space in Latin America: the caf\u00e9.<\/p>\n\n\n\n

\"\"
Coperaco Coffee values human connection and sustainability. Photograph by The We Company<\/figcaption><\/figure>\n\n\n\n

When Pesenti arrived in Mexico City to open Coperaco at WeWork Varsovia<\/a>, there were challenges: tax laws, limits to obtaining capital in a foreign country, time constraints, transportation, and logistics. But WeWork supported Coperaco through many of these hurdles, providing space for Pesenti on the ground so he could work onsite with the WeWork team and lending legal support as he navigated the complexities of setting up shop in Mexico. Through this collaborative relationship, the two businesses have become a uniquely complementary hospitality duo. <\/p>\n\n\n\n

Today, Coperaco Coffee Co. operates all WeWork caf\u00e9s in Mexico and Colombia: With 14 in Mexico City, six in Bogot\u00e1, and one in Medell\u00edn, Coperaco has become a major part of the experience for members of WeWork\u2019s community there.  <\/p>\n\n\n\n

\u201cWhen I visited WeWork for the first time, I had just started my company,\u201d says Pesenti. \u201cNow we have over 100 employees. We roast 10,000 pounds of coffee beans a day. WeWork has been a true launchpad for Coperaco.\u201d<\/p>\n\n\n\n

Coperaco espresso bars fit seamlessly into WeWork\u2019s spaces, adding an intimate caf\u00e9 vibe that members can enjoy all day, along with premium coffee products. \u201cCoperaco has elevated the experience for our members,\u201d says Harald Edelman, a community manager at WeWork Reforma 26 <\/a>in Mexico City. \u201cNot only do we all enjoy their delicious coffee, they also bring an authentic communal sentiment to our spaces. Their caf\u00e9s drive conversation and connection that is invaluable for our community.\u201d <\/p>\n\n\n\n

For Coperaco, the collaboration has taken the business to the next level. WeWork\u2019s expansion into Latin America allowed Coperaco not only to expand its product\u2019s reach and elevate its business model, it has also provided a canvas for creativity and innovation. With every new location that opens in a WeWork space, Coperaco works with WeWork\u2019s team to bring new products and design aesthetics to the caf\u00e9 spaces. <\/p>\n\n\n\n

Coperaco has also expanded its sustainability initiative, using only ceramics and silverware in their caf\u00e9s, and if a customer wants a to-go cup, they have biodegradable paper products. They implement a discount for anyone who brings their own cup, and they recently started a program with Mexican company Olio<\/a> that makes use of food that would otherwise go to waste. <\/p>\n\n\n\n

\u201cAt this point, we feel like we are part of the WeWork family,\u201d says Pesenti. \u201cWe have grown together and always look forward to taking on new challenges in service of our customers and the members of our community.\u201d <\/p>\n\n\n\n

The latest development in Coperaco and WeWork\u2019s evolving partnership involves the WeWork community\u2014select Coperaco caf\u00e9s will offer food products from WeWork member companies to supplement their coffee. \u201cIt\u2019s another great example of the depth of our relationship with WeWork,\u201d says Pesenti. \u201cWe\u2019re always discovering new opportunities to enhance the Coperaco experience and add to the ways we support our customers.”<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

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