User experience actually has a formal definition (ISO 9241-210), but it boils down to:<\/p>\n
How people respond to what they experience<\/p><\/blockquote>\n
This means that it includes both your system, and how people react to it. And since you can\u2019t directly control anyone\u2019s reaction, it is all the more important to consciously create whatever you are putting in front of them.<\/p>\n
![\"what-is-user-experience-and-why-is-it-important\"](\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/what-is-user-experience-and-why-is-it-important.jpg?w=400\")
<\/p>\n
Every aspect of your product or system affects the user experience \u2013 whether button placement, font size or colors used. This is both daunting and encouraging. It means that clever design and fine-tuning gives you the power you need to positively impress your customers. How we see and remember the world. People experience their environment emotionally, and unfortunately, negative emotions are \u201cstickier.” But positive word of mouth is also very important. And to generate it, you need to provide an exceptional experience.<\/p>\n
Positive emotions also build brand loyalty. Every customer represents a CLV (Customer Lifetime Value), and the best way to unlock this value for your company is by providing an exceptional experience. Take control of your message in two steps. You set the tone for your customer\u2019s experience. If you don\u2019t decide what that tone is, your customer will.<\/p>\n
The first step is deciding what your ideal user experience should be. If you don\u2019t have a goal in mind, you won\u2019t achieve it. Know your audience!<\/p>\n
The second step is gathering feedback. Your users are always right, so don\u2019t be afraid to experiment and adapt if they aren\u2019t reacting as you\u2019d like. Keep doing this forever.<\/p>\n
It\u2019s important to talk to customers, but it is more important to listen. Use what customers say to improve their experience. Some people are looking for a rollercoaster ride \u2014 in which case you want to make it as exciting as possible. But landing an airplane like a rollercoaster will not earn repeat business. Inspect and adapt.<\/p>\n
Measuring user experience is a good way to track how well you are doing. Even products which aren\u2019t totally \u201cripe\u201d can generate interest and loyalty, if<\/strong> the user experience is good. And even \u201cproblems\u201d, when handled well, can result in happy customers and referrals. Surprise your customers, and they won\u2019t forget you. And they\u2019ll keep coming back.<\/p>\nEditor’s note: This story originally appeared here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"User experience actually has a formal definition (ISO 9241-210), but it boils down to: How people respond to what they experience This means that it includes both your system, and how people react to it. And since you can\u2019t directly control anyone\u2019s reaction, it is all the more important to consciously create whatever you are […]<\/p>\n","protected":false},"author":1070,"featured_media":34269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-5983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\n
Here\u2019s why user experience is so important<\/title>\n<meta name=\"description\" content=\"User experience actually has a formal definition (ISO 9241-210), but it boils down to: How people respond to what they experience\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s why user experience is so important\" \/>\n<meta property=\"og:description\" content=\"User experience actually has a formal definition (ISO 9241-210), but it boils down to: How people respond to what they experience\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-22T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-30T23:09:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/01\/ux-design.jpg?fit=728%2C400\" \/>\n\t<meta property=\"og:image:width\" content=\"728\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giles Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important\"},\"author\":{\"name\":\"Giles Thomas\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/fcb82f119343259c19d639eba79aea5a\"},\"headline\":\"Here\u2019s why user experience is so important\",\"datePublished\":\"2014-01-22T17:00:00+00:00\",\"dateModified\":\"2020-03-30T23:09:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important\"},\"wordCount\":398,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/01\/ux-design.jpg?fit=728%2C400\",\"articleSection\":[\"Professional Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important\",\"url\":\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important\",\"name\":\"Here\u2019s why user experience is so important\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/01\/ux-design.jpg?fit=728%2C400\",\"datePublished\":\"2014-01-22T17:00:00+00:00\",\"dateModified\":\"2020-03-30T23:09:24+00:00\",\"description\":\"User experience actually has a formal definition (ISO 9241-210), but it boils down to: How people respond to what they experience\u2026\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/01\/ux-design.jpg?fit=728%2C400\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/01\/ux-design.jpg?fit=728%2C400\",\"width\":728,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Professional Development\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Here\u2019s why user experience is so important\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"name\":\"Ideas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\",\"name\":\"WeWork\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"width\":55,\"height\":55,\"caption\":\"WeWork\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/fcb82f119343259c19d639eba79aea5a\",\"name\":\"Giles Thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/57af75dc7c29aa82f5826ae99ef63b863c24e6fb6a321ce22ce2d9c6aeae21b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/57af75dc7c29aa82f5826ae99ef63b863c24e6fb6a321ce22ce2d9c6aeae21b5?s=96&d=mm&r=g\",\"caption\":\"Giles Thomas\"},\"url\":\"https:\/\/www.wework.com\/ideas\/author\/gilesthomas\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Here\u2019s why user experience is so important","description":"User experience actually has a formal definition (ISO 9241-210), but it boils down to: How people respond to what they experience\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important","og_locale":"en_US","og_type":"article","og_title":"Here\u2019s why user experience is so important","og_description":"User experience actually has a formal definition (ISO 9241-210), but it boils down to: How people respond to what they experience\u2026","og_url":"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important","og_site_name":"Ideas","article_published_time":"2014-01-22T17:00:00+00:00","article_modified_time":"2020-03-30T23:09:24+00:00","og_image":[{"width":728,"height":400,"url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/01\/ux-design.jpg?fit=728%2C400","type":"image\/jpeg"}],"author":"Giles Thomas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Giles Thomas","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#article","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important"},"author":{"name":"Giles Thomas","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/fcb82f119343259c19d639eba79aea5a"},"headline":"Here\u2019s why user experience is so important","datePublished":"2014-01-22T17:00:00+00:00","dateModified":"2020-03-30T23:09:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important"},"wordCount":398,"publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/01\/ux-design.jpg?fit=728%2C400","articleSection":["Professional Development"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important","url":"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important","name":"Here\u2019s why user experience is so important","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/01\/ux-design.jpg?fit=728%2C400","datePublished":"2014-01-22T17:00:00+00:00","dateModified":"2020-03-30T23:09:24+00:00","description":"User experience actually has a formal definition (ISO 9241-210), but it boils down to: How people respond to what they experience\u2026","breadcrumb":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#primaryimage","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/01\/ux-design.jpg?fit=728%2C400","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/01\/ux-design.jpg?fit=728%2C400","width":728,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/user-experience-important#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/ideas"},{"@type":"ListItem","position":2,"name":"Professional Development","item":"\/ideas"},{"@type":"ListItem","position":3,"name":"Here\u2019s why user experience is so important"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/ideas\/#website","url":"https:\/\/www.wework.com\/ideas\/","name":"Ideas","description":"","publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wework.com\/ideas\/#organization","name":"WeWork","url":"https:\/\/www.wework.com\/ideas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","width":55,"height":55,"caption":"WeWork"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/fcb82f119343259c19d639eba79aea5a","name":"Giles Thomas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/57af75dc7c29aa82f5826ae99ef63b863c24e6fb6a321ce22ce2d9c6aeae21b5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/57af75dc7c29aa82f5826ae99ef63b863c24e6fb6a321ce22ce2d9c6aeae21b5?s=96&d=mm&r=g","caption":"Giles Thomas"},"url":"https:\/\/www.wework.com\/ideas\/author\/gilesthomas"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2014\/01\/ux-design.jpg?fit=728%2C400","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/5983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/users\/1070"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/comments?post=5983"}],"version-history":[{"count":2,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/5983\/revisions"}],"predecessor-version":[{"id":48002,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/5983\/revisions\/48002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media\/34269"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media?parent=5983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/categories?post=5983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/tags?post=5983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}