{"id":5960,"date":"2014-01-16T12:00:00","date_gmt":"2014-01-16T17:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=4371"},"modified":"2020-02-26T14:26:51","modified_gmt":"2020-02-26T19:26:51","slug":"company-needs-logo-design","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/company-needs-logo-design","title":{"rendered":"How to make an impactful logo for your company"},"content":{"rendered":"\n<p>Alright, let&#8217;s talk logos.<\/p>\n\n\n\n<p>It doesn&#8217;t matter if you&#8217;re planning a rebrand or launching into uncharted territory with a new company, creating a logo\u2014the face of your company\u2014is no easy task.<\/p>\n\n\n\n<p>While we recommend working with the best branding and design talent you can muster, sometimes the funds aren&#8217;t there. If that&#8217;s the case for your company, this post is intended to help you feel a little less left in the dark. You don&#8217;t have to be a designer to create a <a href=\"http:\/\/www.redditstatic.com\/about\/assets\/reddit-logo.png\">great brand<\/a>, as was the case for Reddit\u2014it just helps.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" height=\"228\" width=\"685\" decoding=\"async\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/reddit-logo.png?resize=685%2C228\" alt=\"reddit-logo\" class=\"wp-image-4376\"\/><\/figure><\/div>\n\n\n\n<h2  id=\"dont-start-with-a-logo-start-with-goals\"class=\"wp-block-heading\"><strong>Don&#8217;t start with a logo, start with goals<\/strong><\/h2>\n\n\n\n<p>Just like you should never &#8220;start with the name&#8221; when creating a product, as Dilbert preaches, a logo is never your company&#8217;s first step. Instead, begin with the sort of goals you want to achieve. Ask questions like these:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How would you like your customers to feel when they think of your business? Is your company calming and relaxing, like <a href=\"http:\/\/breather.com\/\">Breather<\/a>, or is it more utility-driven and forward, like <a href=\"http:\/\/www.dollarshaveclub.com\/\">Dollar Shave Club<\/a>?<\/li><li>Who are you targeting as a customer and how can you appeal to them? Are your customers dominantly young adult males, like in the Dollar Shave Club example above? Or, is your service gender-neutral and geared for over-worked professionals, like Breather?<\/li><\/ul>\n\n\n\n<h2  id=\"research-your-competition\"class=\"wp-block-heading\"><strong>Research your competition<\/strong><\/h2>\n\n\n\n<p>If your competition is doing well, their visual identity likely plays a role in this. Learn from that.<\/p>\n\n\n\n<p>You\u2019ll want to strike a balance so your company brand feels unique. Again, learn from your competition, but it&#8217;s in your best interest to not copy them (unless that&#8217;s your <a href=\"http:\/\/www.rocket-internet.de\/\">goal<\/a>).<\/p>\n\n\n\n<h2  id=\"simplicity-is-key\"class=\"wp-block-heading\"><strong>Simplicity is key<\/strong><\/h2>\n\n\n\n<p>If your budget is small or non-existent, focus on simplicity. Bold, nicely spaced Helvetica is&nbsp;<a href=\"http:\/\/www.webdesignerdepot.com\/2009\/03\/40-excellent-logos-created-with-helvetica\/\">a cliche<\/a> in the logo design industry (see image below), but a simple, sans-serif or serif typeface will be both legible and flexible.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/HelvLogos_5141.png\" alt=\"HelvLogos_5141\" class=\"wp-image-4377\"\/><\/figure><\/div>\n\n\n\n<p>This is not an endorsement of generic logo design, but simply a warning that if you aren\u2019t careful, you may <a href=\"https:\/\/encrypted.google.com\/search?q=hard+to+read+logos&amp;hl=en&amp;source=lnms&amp;tbm=isch&amp;sa=X&amp;ei=ntDWUqfkN6zhsAS_rYDQCg&amp;ved=0CAkQ_AUoAQ&amp;biw=1347&amp;bih=779\">run into trouble<\/a>.<\/p>\n\n\n\n<h2  id=\"test-your-results\"class=\"wp-block-heading\"><strong>Test your results<\/strong><\/h2>\n\n\n\n<p>User testing is key for designing interfaces, and it\u2019s also valuable for evaluating static designs\u2014like your new logo. Seek out potential customers, particularly ones you don\u2019t know (they aren\u2019t biased), and get feedback before launch. As for the questions you should ask, you might be better off not plainly asking: \u201cDo you like it?\u201d That\u2019s a more difficult question than it sounds.<\/p>\n\n\n\n<p>Questions to get you started include: What do you think this company does? What is this company\u2019s values? What are some words that come to mind while you look at this logo? What does it remind you of?<\/p>\n\n\n\n<p>If you need inspiration to help you get moving on that new logo, we recommend <a href=\"http:\/\/designspiration.net\/tag\/logo\/\">Designspiration<\/a>, <a href=\"http:\/\/www.underconsideration.com\/brandnew\/\">Brand New<\/a>, and <a href=\"http:\/\/www.logodesignlove.com\/\">Logo Design Love<\/a> for starters. Go on, make something awesome.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alright, let&#8217;s talk logos. It doesn&#8217;t matter if you&#8217;re planning a rebrand or launching into uncharted territory with a new company, creating a logo\u2014the face of your company\u2014is no easy task. While we recommend working with the best branding and design talent you can muster, sometimes the funds aren&#8217;t there. If that&#8217;s the case for [&hellip;]<\/p>\n","protected":false},"author":886,"featured_media":34242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[502,39218,39221],"class_list":["post-5960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","tag-creativity","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to make an impactful logo for your company<\/title>\n<meta name=\"description\" content=\"Alright, let&#039;s talk logos.   It doesn&#039;t matter if you&#039;re planning a rebrand or\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/professional-development\/company-needs-logo-design\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make an impactful logo for your company\" \/>\n<meta property=\"og:description\" content=\"Alright, let&#039;s talk logos.   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