{"id":59590,"date":"2019-08-13T14:57:50","date_gmt":"2019-08-13T18:57:50","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=59590"},"modified":"2020-09-03T05:53:06","modified_gmt":"2020-09-03T09:53:06","slug":"entrepreneurs-say-the-right-clothes-help-them-demand-respect","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/entrepreneurs-say-the-right-clothes-help-them-demand-respect","title":{"rendered":"Entrepreneurs say the right clothes help them demand respect"},"content":{"rendered":"\n

For talent manager Erica Manganaro, fashion is something that fuels her career and influences the way she approaches work. Manganaro, an executive at experiential marketing agency Staffed<\/a> who works from WeWork 379 West Broadway<\/a>, says, \u201cIt\u2019s a personal choice and my form of art. There is no question that fashion is a self-expression of confidence, attitude, and personality. There is something about dressing up that empowers me to work harder, be unapologetic, and demand respect.\u201d<\/p>\n\n\n\n

Mangano is now one of 10 WeWork members across the country showcasing her own personal style through a fashion photo shoot, part of a recently launched collaboration between WeWork<\/a> and Rent the Runway<\/a>. The e-commerce platform lets women rent designer clothing and accessories for a fraction of what it would cost to buy. They can shop online or in one of the brand\u2019s stores.<\/p>\n\n\n\n

\"Erica
Erica Manganaro: \u201cThere is something about dressing up that empowers me to work harder, be unapologetic, and demand respect.\u201d<\/figcaption><\/figure>\n\n\n\n

WeWork and Rent the Runway are partnering in several ways. WeWork is installing Rent the Runway drop-off boxes at locations in six cities: Chicago, Los Angeles, Miami, New York City, San Francisco, and Washington, D.C. That will make it easier for Rent the Runway subscribers and WeWork members to return their items.<\/p>\n\n\n\n

WeWork members will also enjoy pop-up shops in several locations, allowing them to browse the latest fashions and even take some home by using the self-checkout technology on the Rent the Runway app. WeWork members will receive discounted Rent the Runway memberships.<\/p>\n\n\n\n

Another WeWork member showing off her personal style in the photo shoot is Stefanie Pessis Weil, a member at WeWork 220 N Green St<\/a> in Chicago and cofounder of Giving Tree Associates<\/a>, which helps nonprofits plan their growth strategies. She also views fashion as critical to her company\u2019s strategy. \u201cWe believe that how we are dressed is part of the package of why our clients hire us,\u201d she says.<\/p>\n\n\n\n

\"Stefanie
Stefanie Pessis Weil: \u201cI think a person\u2019s specific sense of style represents who they are.\u201d<\/figcaption><\/figure>\n\n\n\n

All the women were asked to participate in the photo shoot not only because of their love for fashion, but also for their success as women balancing complex professional and personal lives.<\/p>\n\n\n\n

Olivia June, member at WeWork Pacific Design Cente<\/a>r in Los Angeles and founder of VINA<\/a>, an app that connects women in 158 countries, explains, \u201cAs the data shows, women in tech face a lot of bias. We need to feel confident in our appearance and know that it\u2019s enhancing and not distracting from the meaningful work we\u2019re doing.\u201c<\/p>\n\n\n\n

\"Olivia
Olivia June: \u201cWe need to feel confident in our appearance and know that it\u2019s enhancing and not distracting from the meaningful work we\u2019re doing.\u201d<\/figcaption><\/figure>\n\n\n\n

Jennifer Charles, member at WeWork Gas Company Tower<\/a> in L.A. and executive director at Building Blocks Resolutions<\/a>, is a Rent the Runway subscriber who uses fashion to empower herself in her work with others. Her company provides in-home therapy for children with autism, and she believes clothing helps her impact those who she\u2019s working with. \u201cIt helps me to feel more confident,\u201d she says. \u201cIt also affects the way people see me, which I then project back to them.\u201d<\/p>\n\n\n\n

WeWork CFO Artie Minson says that the partnership with Rent the Runway is one more way the company is moving into retail. He explains that WeMRKT<\/a>, WeWork\u2019s new retail stores tucked inside many of its locations, is all about promoting members.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

A new partnership between WeWork and Rent the Runway gives members access to clothes that help them make an impact<\/p>\n","protected":false},"author":1688,"featured_media":59591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902,43909],"tags":[1444],"class_list":["post-59590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-management-leadership","tag-career"],"acf":[],"yoast_head":"\nEntrepreneurs say the right clothes help them demand respect<\/title>\n<meta name=\"description\" content=\"A new partnership between WeWork and Rent the Runway gives members access to clothes that help them make an impact\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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