{"id":5942,"date":"2014-01-09T15:00:00","date_gmt":"2014-01-09T20:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=4261"},"modified":"2020-03-30T19:09:29","modified_gmt":"2020-03-30T23:09:29","slug":"email-may-old-newsletters-thriving-heres-make-one-company","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/email-may-old-newsletters-thriving-heres-make-one-company","title":{"rendered":"How to make an email newsletter for your company"},"content":{"rendered":"

It appears that nearly every human is fed up with email (us included), and services<\/a>\u00a0attempting<\/a> to solve<\/a> the problem<\/a> continue to emerge. All the while, however, newsletters remain a driving force for countless companies, including the likes of Thrillist<\/a>, Daily Candy<\/a> and Refinery29<\/a>. In addition, email is the most common online activity of US adults, according to Statista. So you better get it right<\/a>.<\/p>\n

The content<\/h3>\n

Content fueled companies, like those listed above, are major proponents of newsletters. That said, companies like FullContact<\/a>\u00a0and Groove<\/a> \u00a0\u2014 ones which aren’t content-based at their core \u2014 have found ways to engage with their community and potential customers.<\/p>\n

I’ll leave you to the specifics of creating engaging content, but be sure to research the standout companies in your industry and focus on creating value for your readers.<\/p>\n

The pitch and design<\/h3>\n

This part is tricky\u00a0\u2014 even for the experts. What’s the point of a newsletter if nobody is reading it?<\/p>\n

We’ve gathered together some examples of interesting pitches, also known as calls-to-action, from a variety of companies. Take a look at them below.<\/p>\n