{"id":5938,"date":"2014-01-08T09:00:00","date_gmt":"2014-01-08T14:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=4227"},"modified":"2020-03-30T23:21:10","modified_gmt":"2020-03-31T03:21:10","slug":"13-pointers-writing-memorable-keynote-speech","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/13-pointers-writing-memorable-keynote-speech","title":{"rendered":"13 pointers for writing a memorable keynote speech"},"content":{"rendered":"

Our friends at the\u00a0YEC<\/a>\u00a0asked 11 entrepreneurs to share their best tips for writing a great, memorable keynote speech. Here\u2019s what they found:<\/p>\n

Don’t Write a Speech<\/h3>\n

“The best way to really motivate an audience is to connect with them, and the best way to connect with an audience is by not reading a printed piece of paper verbatim. It’s the extemporaneousness that will really get them. Through my company, I get to speak to a lot of larger groups of high school students and their parents, and I always go in with a very detailed outline, but no sentences!”<\/p>\n

\u2014 JESSICA BRONDO of\u00a0Admitted.ly<\/em><\/p>\n

Use the Fact-Example-Fact Method<\/h3>\n

“I’m not all that funny, nor am I really a storyteller, so I focus on providing insightful information — which makes you think people may not come away “moved,” but at least it’s memorable. I use the Fact-Example-Fact method. Get an interesting fact, illustrate that fact with an actionable example, and restate the fact another way. Put three of these chains together, and you’re set.”<\/p>\n

\u2014 LIAM MARTIN of\u00a0Staff.com<\/em><\/p>\n

Be Vulnerable<\/h3>\n

“I think sharing vulnerability is one of the most important and powerful parts of leadership. It has to be genuine — and that’s what makes it such an emotional, personal, effective speaking tool. Everyone has vulnerabilities, and everyone has weaknesses — what are yours?”<\/p>\n

\u2014 DEREK FLANZRAICH of\u00a0Greatist<\/em><\/p>\n

Hire a Brilliant Copywriter<\/h3>\n

“I wouldn’t hire a copywriter to write a full speech at this point because it’s a process I enjoy but I think hiring a copywriter to polish your key points is money well spent. I think the most value a copywriter can bring is to make sure you have sound bites and tweetables that people will want to share with their audiences.”<\/p>\n

\u2014 NATALIE MACNEIL of\u00a0She Takes on the World<\/em><\/p>\n

Make It Stick<\/h3>\n

“Owning a speakers bureau, I listen to and give a lot of presentations a year. The most important book that I have read on the subject is “Made to Stick” by Chip & Dan Heath. Basically, you consolidate all of your points into a core message of 1-2 sentences. Then you use the SUCCES (Simple, Unexpected, Concrete, Credible, Emotional, Stories) to build out your message in an engaging way. ”<\/p>\n

\u2014 LAWRENCE WATKINS of\u00a0Great Black Speakers<\/em><\/p>\n

Use Humor to Your Advantage<\/h3>\n

“Combine climaxes with humor. I talk about starting my first company at 14. I needed a loan to buy a computer; after discussing the challenges I say, “I went home and, finally, founded my first business.” After the applause I follow with, “I called it Apache Ax Cybernetic Enterprises Limited.” Because the audience was emotionally attached, they laugh out loud when they hear the company\u2019s name.”<\/p>\n

\u2014 ALEXANDER TORRENEGRA of\u00a0VoiceBunny<\/em><\/p>\n

Keep It Simple<\/h3>\n

“I’ve given a TEDx talk and delivered 100+ keynote speeches. The most important thing for writing a great, memorable speech that moves the audience is to make sure that your message is understood by the audience. An audience can’t move if it doesn’t understand where to move to. In my experience, there’s no better tip than, “Tell them what you’re going to say, say it, and tell ’em what you said.”<\/p>\n

\u2014 BRETT FARMILOE of\u00a0Internet Marketing Company<\/em><\/p>\n

Combine Mediums<\/h3>\n

“Any conversation with an audience has to keep their attention. I start by having new music playing when they come into the room — it sets the vibe. Then, I continue using different mediums throughout the conversation: video, voice, podcast clips, art, imagery\/photography, etc. Making a point multiple times, in multiple ways, keeps the audience engaged and drives home the lesson. ”<\/p>\n

\u2014 SUSAN STRAYER LAMOTTE of\u00a0exaqueo<\/em><\/p>\n

Think in Pictures<\/h3>\n

“These days, almost every talk will be accompanied by some sort of visual slide deck. To instantly differentiate yourself from the herd, banish all words from your presentation (seriously). People think in pictures; use that to your advantage. Fill the screen with a compelling and beautiful image that deepens the point you’re making, and people will focus on what you’re saying, instead of reading.”<\/p>\n

\u2014 JOSH ALLAN DYKSTRA of\u00a0Strengths Doctors<\/em><\/p>\n

Write the Tweets for Your Audience<\/h3>\n

“The best speeches capture soundbites that your audience can write down, recall and share quickly — and today most audiences are sharing those soundbites in real-time as you speak. So make it easy on them and write their tweets for them, and even consider putting this on your slides. Think in soundbites and make it easy for your audience to consume your speech. ”<\/p>\n

\u2014 ERIC KOESTER of\u00a0DCI<\/em><\/p>\n

Get Inspired and Tell a Story<\/h3>\n

“Look at a couple of speeches by people who you know are great speakers, like Arel Moodie or Rishi Shah. These examples can provide you with the inspiration to write something epic. Also, remember to tell a story. Even if you\u2019re presenting on something educational, you can transform it into a story to engage the audience. ”<\/p>\n

\u2014 JOHN HALL of\u00a0Influence & Co.<\/em><\/p>\n

Focus on the Audience<\/h3>\n

“Think, “What does the audience want to hear from me? What can I provide that is of value to them?” When you learn to speak in terms of the wants and needs of your audience, you will become an effective, persuasive speaker.”<\/p>\n

\u2014 RICHARD LORENZEN of\u00a0Fifth Avenue Brands<\/em><\/p>\n

Come Out Strong and Have Fun<\/h3>\n

“You have to realize that within 30 seconds, 35 percent of the people have decided they don\u2019t like you. You need a really good 30-second opener to grab their attention. Don\u2019t overburden it with too many slides or words. Weave in personal stories and a sense of humor (if you have one), and be engaging. My primary purpose in public speaking is to motivate, so I come out strong and have a lot of fun!”<\/p>\n

\u00a0\u2014 ADAM DEGRAIDE of\u00a0Astonish<\/em><\/p>\n

The\u00a0Young Entrepreneur Council (YEC)<\/a>\u00a0is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched\u00a0StartupCollective<\/a>, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"

Our friends at the\u00a0YEC\u00a0asked 11 entrepreneurs to share their best tips for writing a great, memorable keynote speech. Here\u2019s what they found: Don’t Write a Speech “The best way to really motivate an audience is to connect with them, and the best way to connect with an audience is by not reading a printed piece […]<\/p>\n","protected":false},"author":884,"featured_media":4253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-5938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\n13 pointers for writing a memorable keynote speech<\/title>\n<meta name=\"description\" content=\"Our friends at the\u00a0YEC\u00a0asked 11 entrepreneurs to share their best tips for writing a great, memorable keynote speech. 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