{"id":5918,"date":"2014-01-02T09:00:00","date_gmt":"2014-01-02T14:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=4060"},"modified":"2020-03-30T19:09:32","modified_gmt":"2020-03-30T23:09:32","slug":"find-product-evangelist","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/find-product-evangelist","title":{"rendered":"How to find a product evangelist"},"content":{"rendered":"

Since transitioning into the startup world a few months ago, I\u2019ve come to find the role of the evangelist to be increasingly important. But the question that I\u2019m often asked is how you go about finding and hiring the right person to be an evangelist for your product.<\/p>\n

Turns out, it\u2019s a really simple process – Build something great.<\/p>\n

No, the process of building something great isn\u2019t simple, but I\u2019m not referring to that part. I\u2019m talking about the fact that when you do accomplish that task, your users will love what you\u2019ve made and they\u2019ll want to tell others about it.<\/p>\n

This process of evangelism seems to be a somewhat innate thing within people. We like to be the ones that others rely on for answers. So when we\u2019re early to discover something great, we sometimes go out of our way to let others know.<\/p>\n

I had heard this argument before, but I never really believed it until I found myself doing it. Over the past year or so, I\u2019ve found a number of products and brands that I\u2019ll swiftly and loudly proclaim as being fantastic. A few, for example:<\/p>\n

Simple<\/a><\/strong>\u00a0– I\u2019ve never enjoyed a banking experience. Now I do. (Yes, that\u2019s a referral link. No, I don\u2019t get anything from it.)<\/p>\n

Gunnar Optiks<\/a><\/strong>\u00a0– My job and a good part of my entertainment requires me to be in front of a computer screen.\u00a0My eyes used to hurt<\/a>. They don\u2019t anymore.<\/p>\n

Fluval<\/a><\/strong>\u00a0– These guys make some of the most beautiful fish tanks I\u2019ve ever seen. But it\u2019s not just tanks, they also make great additives and accessories, and they have stellar customer support.<\/p>\n

The moral of the story? I get nothing from these companies for recommending them, but I do so on regular occasion. They simply made great products, supported them well and showed me that they appreciated my business.<\/p>\n

So get out there and build something great. Find the people who are using it and connect with them. Word of mouth is still the undisputed king of new customer acquisition, and having a team of evangelists is the best way to spread that word.<\/p>\n

Editor’s note: This story was written by Brad McCarty<\/a> and originally appeared here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since transitioning into the startup world a few months ago, I\u2019ve come to find the role of the evangelist to be increasingly important. But the question that I\u2019m often asked is how you go about finding and hiring the right person to be an evangelist for your product. Turns out, it\u2019s a really simple process […]<\/p>\n","protected":false},"author":1043,"featured_media":34170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-5918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nHow to find a product evangelist<\/title>\n<meta name=\"description\" content=\"Since transitioning into the startup world a few months ago, I\u2019ve come to find the role of the evangelist to be increasingly important. 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