{"id":5900,"date":"2013-12-24T11:00:00","date_gmt":"2013-12-24T16:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=3804"},"modified":"2020-03-30T19:09:36","modified_gmt":"2020-03-30T23:09:36","slug":"best-social-media-tips-2013-company","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/best-social-media-tips-2013-company","title":{"rendered":"Our best social media tips of 2013 for your company"},"content":{"rendered":"

As 2013 winds down, we’ve made it a priority to pull together our best stories<\/a>\u00a0across numerous categories \u2014 from PR and entrepreneurship, to our Do What You Love series.\u00a0Clearly, social media deserves equal billing alongside that trio, and so we’re excited to share this year’s list of top social media tips for startups and small businesses alike.<\/p>\n

\"Facebook<\/p>\n

1.\u00a0The Internet is a big place, actually infinite<\/strong>, and if you want customers loyal enough to help you cover it with brand-positive dialogue, your marketing (and indeed, your entire company, but let\u2019s start in our own backyard) needs to enlist them as trusted partners. You need<\/a> to inspire them<\/a> to imagine alongside you, building the brand through their own experiences and dialogue, so they\u2019re not just engaged but involved.<\/p>\n

Read it ?<\/a><\/p>\n

2.\u00a0Social media is the news breaker and the information relay for today<\/strong>. In times of crisis or criticism, it\u2019s also the reason that organizations are now publicly on the hook to deliver timely resolution. Twitter and Facebook keep problems \u2013 and their resolutions \u2013 public and honest.<\/p>\n

Read it ?<\/a><\/p>\n

3.\u00a0Know your brand \u2013 and stick with it<\/strong>.\u00a0Knowing your brand means sharing what appeals to and benefits your audience\/community, and avoiding what may turn them off.<\/p>\n

Read it ?<\/a><\/p>\n

4. Social by proxy isn\u2019t social<\/strong> \u2013 it\u2019s at best nothing more than an authorized micro-blog.\u00a0When Tom Cruise tweets, is it Tom Cruise tweeting or is it a random in a cube farm?<\/p>\n

Read it ?<\/a><\/p>\n

5.\u00a0As any entrepreneur will tell you, there are few things in the world of business that are more valuable than a great network<\/strong>. After all, you\u2019re only as strong as your weakest link.\u00a0And when it comes time to start a new enterprise, expand a company, raise funds or even find a co-founder, you\u2019ll be relying on the value of your network<\/a> to help you accomplish these milestones.<\/p>\n

Read it ?<\/a><\/p>\n

6.\u00a0Social is not search<\/strong>:\u00a0When placing ads on Twitter, remember that you\u2019re reaching people in the context of social media, where people expect much different behavior than in search.<\/p>\n

Read it ?<\/a><\/p>\n

7.\u00a0Social media works, but be thoughtful in your approach<\/strong>:\u00a0Take the time to study the competitors in your space<\/a> and see what platforms work best for them. Remember that there are different, but overlapping audiences between social platforms.<\/p>\n

Read it ?<\/a><\/p>\n

8. Social media and sales:<\/strong> Business relationships today are no longer hard-edged and linear; they\u2019re a two-way arc, inseparable from personal brands. This is the way our new social, global society has turned sales on its head.<\/p>\n

Read it ?<\/a><\/p>\n

9.\u00a0The difference between community management and social media<\/strong>:\u00a0Community management is one of those roles for which everyone assumes that they know exactly what it is that you do. \u201cOh, you\u2019re a community manager \u2026so, you do social media, right?\u201d<\/p>\n

If only the answer were that simple.<\/p>\n

Read it ?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As 2013 winds down, we’ve made it a priority to pull together our best stories\u00a0across numerous categories \u2014 from PR and entrepreneurship, to our Do What You Love series.\u00a0Clearly, social media deserves equal billing alongside that trio, and so we’re excited to share this year’s list of top social media tips for startups and small […]<\/p>\n","protected":false},"author":884,"featured_media":34149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-5900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nOur best social media tips of 2013 for your company<\/title>\n<meta name=\"description\" content=\"As 2013 winds down, we've made it a priority to pull together our best stories\u00a0across 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