{"id":5853,"date":"2013-12-12T12:00:14","date_gmt":"2013-12-12T17:00:14","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=3808"},"modified":"2020-04-03T18:01:26","modified_gmt":"2020-04-03T22:01:26","slug":"success-means-influence","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/success-means-influence","title":{"rendered":"Success means influence"},"content":{"rendered":"\n

Matthew Medney, the CEO and co-founder of DOG Media<\/a>, hopes to be the boss that everyone wants. He hates the word “intern” and the word “employee,” he told us. Instead, he uses the terms “team members” and “aspiring leaders.”<\/p>\n\n\n\n

We sat down with Medney for this edition of Do What You Love \u2014 a series that showcases the entrepreneurs behind startups and emerging companies. Here’s what he shared:<\/p>\n\n\n\n

\"MatthewMedney\"<\/a><\/figure><\/div>\n\n\n\n

I never wanted to work for anyone else.<\/strong> My dad was an entrepreneur for a long time. He created and sold happy meal toys to KFC for a very long time. When I was five I had a lemonade stand for a Veteran\u2019s Day parade. I made my own money and I was like, yeah, there\u2019s really no other way to do it.<\/p>\n\n\n\n

After college I had a T-shirt company<\/strong> but it wasn\u2019t [successful] enough to pay me, so my dad made me work. I went through five different jobs. Each job I left, I never got fired. I just couldn\u2019t handle it because to me when something\u2019s done wrong you should just fix it. Corporations don\u2019t really work that way. Corporations don\u2019t really care about fixing the problem\u2014they just want to make sure you get through the day.<\/p>\n\n\n\n

I put DOG Media together starting in June.<\/strong> Brandon [Ray] started it with me. I\u2019m obsessed with dogs, and DOG Media stands for Dream Of Greatness. And from there we came up with the idea that a brand\u2019s best friend is DOG Media; we\u2019re here to grow the brand. We have eight pillars of creating a successful campaign called the CREATIVE Solution. CREATIVE stands for: creating, retaining, engaging, advertising, trusting, innovating, validating, and executing. Our logo is the silhouette of my dog. His name is Bruce Wayne (I\u2019m also obsessed with Batman.)<\/p>\n\n\n\n

I\u2019ve always enjoyed events.<\/strong> I don\u2019t really like going to the bar every night of the week. I\u2019d rather save my money for an experience.<\/p>\n\n\n\n

People aren\u2019t as motivated as you are.<\/strong> That was a harsh reality when I learned it and I won\u2019t forget. I always knew that I wanted to be a CEO. I wanted to run my own business, I wanted to do things. And because that\u2019s how I always was I thought everyone had those aspirations. To realize that a lot of people are just going to pick up a paycheck every week and live their life that way was a big eye opener. Realizing that not everyone is as aspirational as you and you need to learn to assess other people was a big thing that I learned.<\/p>\n\n\n\n

Success to me means influence.<\/strong> Being able to go into a room of 500 college students and speak because DOG Media\u2019s grown to a point where I can leverage that as a vehicle to talk to my alma mater at the University of Massachusetts and influence 19 to 20-year-olds on how to look at the world differently\u2014I think that\u2019s success, because everything\u2019s about the next generation. It\u2019s weird to say because I\u2019m young but, I mean, there\u2019s even social media platforms that some of my aspiring leaders use that I\u2019ve never heard of.<\/p>\n\n\n\n

Medney is a regular contributor to FullStart.com. Check out his articles here<\/a>. <\/em><\/p>\n\n\n\n

\"DWYL-Footer-1\"<\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Matthew Medney, the CEO and co-founder of DOG Media, hopes to be the boss that everyone wants. He hates the word “intern” and the word “employee,” he told us. Instead, he uses the terms “team members” and “aspiring leaders.” We sat down with Medney for this edition of Do What You Love \u2014 a series […]<\/p>\n","protected":false},"author":890,"featured_media":34057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-5853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nDo What You Love: Success means influence<\/title>\n<meta name=\"description\" content=\"Matthew Medney, the CEO and co-founder of DOG Media, hopes to be the boss that everyone\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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