{"id":5849,"date":"2013-12-19T09:00:00","date_gmt":"2013-12-19T14:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=3803"},"modified":"2020-04-03T18:01:25","modified_gmt":"2020-04-03T22:01:25","slug":"roundup-best-startup-pr-tips-2013","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/roundup-best-startup-pr-tips-2013","title":{"rendered":"Our best startup PR tips of 2013"},"content":{"rendered":"

\n

As our archive of stories<\/a> and resources<\/a> continues to grow, we’ve decided to bring some of our most popular tips back to the front page. Unsurprisingly, PR advice tops our list of most sought-after stories amongst entrepreneurs, and so we’re starting there. Let’s get to it.<\/p>\n

1.\u00a0Due diligence<\/strong>: Media coverage for your company should be earned, not blasted<\/a>.\u00a0BrewPR’s\u00a0Jackie Lampugnano<\/a>\u00a0shares how companies can\u00a0earn great media coverage.<\/p>\n

Read it ?
\n<\/a><\/p>\n

2. Real relationships<\/strong>: Trusted sources drive the modern writer\u2019s coverage<\/a>, which is why warm intros and real connections are so important. Without them, your email blasts will have trouble standing out from the pack.<\/p>\n

Read it ?<\/a><\/p>\n

3. Truth, trust and transparency<\/strong>:\u00a0In order for PR to truly work for everyone involved, three things are required<\/a>, according to\u00a0AirPR CEO Sharam Fouladgar-Mercer.<\/p>\n

Read it ?<\/a><\/p>\n

4.\u00a0PR doesn’t work in a vacuum<\/strong>: Hiring an agency does not<\/a> automatically mean that you\u2019re going to see an increase in earned media.<\/p>\n

Read it ?<\/a><\/p>\n

5. Commitment<\/strong>:\u00a0Many companies have this idea that PR has an \u201con\/off\u201d switch, and when you turn it on it\u2019ll work immediately. But, you need to commit to PR as an ongoing strategy if you want it to really make an impact.<\/p>\n

Read it ?<\/a><\/p>\n

6.\u00a0Cut $59K from your budget<\/strong>: X shares when companies should hire outside help and when they should keep in house.<\/p>\n

Read it ?<\/a><\/p>\n

7. Persistence:<\/strong> You need to be persistent in your initial efforts to get press. Understand that they are extremely busy and always be respectful if they pass on your pitch. You\u2019ll find that beyond the initial spikes in traffic, press can also make an impact on your business development and fundraising efforts.<\/p>\n

Read it ?<\/a><\/p>\n

8.\u00a0Your pitch is unclear<\/strong>:\u00a0If an email is confusing or painful to read, reporters are going to blow right past it.\u00a0My colleague\u00a0Erica Swallow<\/a>, a tech journalist and creator of the online class Startup PR: Getting Press on a Tight Budget, says, \u201cMost pitches I receive from newbie publicists and clueless startup founders are lengthy, full of jargon, and lacking a clear thesis about what the company does and why I, or my readers, should care.\u201d<\/p>\n

Read it ?<\/a><\/p>\n

9. Listen to yourself pitch<\/strong>: You may not know it, but you have a \u201cpitching voice\u201d that\u2019s different from how you normally speak. For some, this is great. For everyone else, you will likely sound un-conversational, condescending, or robotic. Recording your pitches can help.<\/p>\n

Read it ?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As our archive of stories and resources continues to grow, we’ve decided to bring some of our most popular tips back to the front page. Unsurprisingly, PR advice tops our list of most sought-after stories amongst entrepreneurs, and so we’re starting there. Let’s get to it. 1.\u00a0Due diligence: Media coverage for your company should be […]<\/p>\n","protected":false},"author":884,"featured_media":34089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-5849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nOur best startup PR tips of 2013<\/title>\n<meta name=\"description\" content=\"As our archive of stories and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/professional-development\/roundup-best-startup-pr-tips-2013\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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