{"id":5787,"date":"2013-12-06T15:00:00","date_gmt":"2013-12-06T20:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=3662"},"modified":"2020-03-30T19:09:45","modified_gmt":"2020-03-30T23:09:45","slug":"happy-endings-make-great-beginnings-email-signatures-matter","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/happy-endings-make-great-beginnings-email-signatures-matter","title":{"rendered":"Happy endings make for great beginnings\u2014why email signatures matter"},"content":{"rendered":"

I have a theory that I’d like to share.<\/p>\n

It starts outs in November 2010, just as I turned 25 years old. I was laid off from my job as a reporter at Forbes Magazine.\u00a0Magazines\u00a0weren’t\u00a0making money anymore. It\u00a0was all about the web.\u00a0<\/i>The next week, my boyfriend broke up with me.\u00a0No one wants to date a jobless writer.<\/i>\u00a0I took it in stride with a lot of red wine, 3 seasons of Lost and made friends with the New York City delivery guys.<\/p>\n

It was getting cold in New York so I did something bold: I bought a one-way ticket to Argentina.\u00a0This decision was a very good one.<\/i>\u00a0On a cross-country trip towards Chile, I spent two weeks with a very old friend named\u00a0Brendan Coffey<\/a>. He always said “Cheers” in place of words like \u201cThanks\u201d, “Cool”, “OK” or “Goodbye”.<\/p>\n

When I returned to New York that summer to cover the tech scene as an editor for\u00a0The Next Web<\/a>, I adopted “Cheers” as my email signature. My British colleagues didn\u2019t consider it anything new but it was appreciated and noticed by my interactions with a U.S. audience.<\/p>\n

My theory is that, since then, a lot of my success in life has come from two words that I wrote hundreds of times a day:\u00a0<\/b><\/p>\n

Cheers,
\nCBM<\/p><\/blockquote>\n

Why the impact? \u201cCheers\u201d is light, respectful and a touch European. Using one\u2019s initials is minimal and appropriate in the age of Twitter. (Especially when your name is as character intensive as Courtney Boyd Myers.) Together, my signature felt like the right amount of friendly \u2013 a nuance that can be especially difficult to achieve as a woman in tech.<\/p>\n

Since then, \u201cCheers\u201d has been widely adopted in the U.S. (which I have another theory about<\/i>), but I still use it to this day. So while \u201cCheers, CBM\u201d might not have the unique impact it once did; at the very least, it follows my appreciation of alliteration.<\/p>\n

Choosing Your Sign-Off<\/h3>\n

\"thats_all_folk\"<\/p>\n

We say goodbye hundreds of times a day. The words we choose and the style in which we use them matter, a lot.\u00a0According to the Washington Post<\/a>, saying goodbye is the hardest part of the email.<\/p>\n

Part of the reason it\u2019s so tricky is because everyone has very personal reactions to written language.\u00a0For example, according to\u00a0Esquire<\/a>\u00a0and\u00a0The Week<\/a>, the fact that I use \u201cCheers\u201d means I am a pretentious twit who needs a drink.<\/b><\/p>\n

Here are a few common email sign-offs and the reactions they provoke (in me):<\/i><\/b><\/p>\n

Best regards:<\/b>\u00a0I used this as a sign-off before I knew what I was doing in my career. It\u2019s polite, inoffensive, respectful and utterly boring and unoriginal. This one screams \u201cjob applicant\u201d. \u00a0Variations of \u201cRegards\u201d recently drove\u00a0one Slate writer<\/a>\u00a0to suggest we abolish sign-offs altogether.<\/p>\n

Thanks<\/b>: I like this one and use it often, but it\u2019s like the email signature version of \u201cI\u2019m fine.\u201d Terse and to the point. Depending on the context, it has the habit of coming across like the person is annoyed or feels let down and doesn\u2019t want to send a similar email again.<\/p>\n

Yours:<\/b>\u00a0When a man uses this, I tend to think of\u00a0Westley in The Princess Bride<\/a>. It has hints of romanticism to it, but frankly it comes off as subservient. I even saw one woman write:\u00a0Very Sincerely Yours<\/i>. C\u2019mon! This is what I would expect at the bottom of a love poem in the 1900s.<\/p>\n

Sincerely:\u00a0<\/b>Speaking of the 1900s… While I understand the simplicity of this sign off, it\u2019s dated and boring. In her book\u00a0Etiquette<\/a>\u00a0– written in 1922 – Emily Post called it \u201cthe best ending to a formal social note\u201d. It\u2019s been 100 years, let\u2019s change the tune!<\/p>\n

None:\u00a0<\/b>When used mid-conversation, forgoing an email sign-off is very appropriate. However, if you’re emailing someone to ask for an introduction or to take a look at your investment deck, this is inappropriate. Remember, everything communicates; including the lack of something.<\/p>\n

Best wishes:\u00a0<\/b>Wishing gets on my nerves because it\u2019s the wrong attitude. It\u2019s sheepish to the point of being borderline unprofessional. Stop wishing and start hustling. That might be my new sign off:\u00a0Best hustling, CBM.<\/i><\/p>\n

*Lastly, no one prints emails anymore so stop worrying like an old lady and reminding people that\u00a0you’re\u00a0saving trees.*<\/i><\/p>\n

Signature Settings<\/h3>\n

\"please<\/p>\n

I don\u2019t save \u201cCheers, CBM\u201d in my signature settings. The formatting never looks natural, so I write it out each time I send a new email. Why spend the time writing a considerate email only to end it with an robotic goodbye?<\/p>\n

Here\u2019s what I do have in my signature settings:<\/p>\n

\"Courtney<\/p>\n

Essentials:<\/b>\u00a0Name and Company (both hyperlinked to Twitter).<\/p>\n

Nice to Haves:\u00a0<\/b>Title,\u00a0Location, Community and Media Mentions.<\/p>\n

Things I don\u2019t have:\u00a0<\/b>Giant company logo, my telephone number and address.<\/p>\n

In this very cluttered world you need to take every possible opportunity to make a good impression.Think of your signature as a marketing tool\u00a0and<\/i>\u00a0a way to show your personality.\u00a0Spark interest but don’t spam. Decide what\u2019s most important to your business and include only the essential information. If you don\u2019t run a brick and mortar shop, there\u2019s no need to advertise your address. If someone needs it, they’ll ask for it.<\/p>\n

You Stay Classy, San Diego<\/h3>\n

\"ron-burgundy\"<\/p>\n

In the three years since I\u2019ve been using \u201cCheers\u201d, and thoughtfully crafting email settings, I\u2019ve done several tests to measure the efficacy of my email sign-offs. There are a couple things worth measuring; first, response rate and second, the effectiveness of the email in regards to the positive response \u2013 whether it\u2019s affirmation, clarification or approval that you\u2019re seeking.<\/p>\n

A shorter email signature almost always received a faster response and a more positive reaction.\u00a0<\/b>So be sure to eliminate all of the unnecessary bits of your signature settings.<\/p>\n

In terms of saying goodbye: \u201cCheers\u201d performed better than \u201cSincerely\u201d, \u201cBest\u201d or \u201cRegards\u201d in terms of response time and tone of response email. While I didn\u2019t measure it meticulously, \u201cCheers\u201d performed about 20% better than \u201cSincerely\u201d or \u201cBest\u201d and 50% better than \u201cRegards\u201d. \u201cThanks\u201d either received immediate replies or no reply at all. The other outlier in my research was the lack of a sign-off. This generated more positive responses from my male colleagues and more negative and neutral responses from my female colleagues.<\/p>\n

The most important piece of advice I can give is that your sign-off should complement the tone of your email content. If you make spelling errors, say rude things and come off like an ass, no amount of Cheers! at the end of email will set things right.<\/p>\n

Think you want\u00a0to read another post on email etiquette?\u00a0Let me know by voting for my next idea: \u201cModern Mail + Mores\u201d\u00a0on Help Me Write.<\/a><\/p>\n

Cheers,
\nCBM<\/p>\n

\"old<\/p>\n

Editor’s note: This story was written by Courtney Boyd Myers<\/a> and originally appeared here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

I have a theory that I’d like to share. It starts outs in November 2010, just as I turned 25 years old. I was laid off from my job as a reporter at Forbes Magazine.\u00a0Magazines\u00a0weren’t\u00a0making money anymore. It\u00a0was all about the web.\u00a0The next week, my boyfriend broke up with me.\u00a0No one wants to date a […]<\/p>\n","protected":false},"author":1011,"featured_media":34026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-5787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nHappy endings make for great beginnings\u2014why email signatures matter<\/title>\n<meta name=\"description\" content=\"I have a theory that I'd like to share. 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