{"id":5747,"date":"2013-11-28T11:00:00","date_gmt":"2013-11-28T16:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=3570"},"modified":"2020-03-30T23:21:14","modified_gmt":"2020-03-31T03:21:14","slug":"heres-makes-good-pr","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/heres-makes-good-pr","title":{"rendered":"Here\u2019s what makes for good PR"},"content":{"rendered":"

We came across a great read<\/a> this morning written by Amy Westervelt<\/a>, titled: \u201cStop complaining about your PR firm, here\u2019s how the media works,\u201d and it instantly struck a chord with us. Guess there\u2019s no surprise here.<\/p>\n

In 2 whether capitalizing on the day’s news, releasing new data, earnings calls, and more. From the very beginning of a client engagement, we try to work with our clients to explain the PR process and manage expectations so as to maximize the relationship and avoid any trouble or misunderstanding down the road. However, we all have had those clients that no matter what you say are just narrowly focused on \u201cjust get us the hits now, we hired you, so make some magic happen,\u201d which they can\u2019t see the forest for the trees.<\/p>\n

We have a saying at WISE PR: a good PR program should be like \u201cRolling Thunder<\/i>\u201d off in the distance.\u00a0 You should always hear it in the background and it should make itself known \u2014 all the time, not just when there is a single big event, which is akin to a \u201cFirecracker<\/i>\u201d that explodes on the scene yet fades just as quickly.<\/p>\n

No matter where you fall on this debate, the amount of work you put into PR is the same you will get out of it.\u00a0 PR does not work in a void. It requires collaboration and engagement from the client as much as it does from the firm.<\/p>\n

That said, there are some key areas that must be addressed to make the PR machine run smoothly and successfully:<\/p>\n