{"id":56945,"date":"2019-07-26T13:44:03","date_gmt":"2019-07-26T17:44:03","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=56945"},"modified":"2020-09-03T05:53:02","modified_gmt":"2020-09-03T09:53:02","slug":"a-journalists-instinct-for-storytelling-and-connection","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/a-journalists-instinct-for-storytelling-and-connection","title":{"rendered":"A journalist\u2019s instinct for storytelling and connection"},"content":{"rendered":"\n

 WeWork\u2019s community team members are the soul of the We community. Heart of We<\/a><\/strong> highlights how their hard work and passion improves the daily lives of WeWork members across the globe.<\/em><\/p>\n\n\n\n

Kay Parchia has always been comfortable crossing genres. Coming of age in Atlanta as a \u201cmusic buff,\u201d Parchia says that the melting pot that makes Atlanta such a cultural hub of music taught her that mixing things up and ignoring traditional boundaries could lead to great results.<\/p>\n\n\n\n

In her role as community manager at Atlanta\u2019s WeWork Colony Square<\/a>, Parchia, 26, fuses her two passions: people and telling stories. \u201cAs part of the community team, I make it my mission to learn my members\u2019 stories,\u201d says Parchia. With a background in broadcast journalism, Parchia believes that a story presents a great opportunity: \u201cOne-on-one conversations can pave the way to grander things,\u201d she says.<\/p>\n\n\n\n

Parchia has, in fact, accomplished big things with the stories she has unearthed. Drawing out members to hear their experiences and understanding what they value has inspired Parchia to assemble panels and events that have sparked connections within and beyond WeWork.<\/p>\n\n\n\n

In one case, she hosted the launch of a mentorship program with music-industry power player Lola Plaku<\/a> after reaching out to her over Twitter to invite her to come to her WeWork building. \u201cIt\u2019s been a rewarding undertaking,\u201d says Parchia. \u201cThe story that started here in Atlanta has continued to grow.\u201d She has now connected Plaku with other WeWork community teams.<\/p>\n\n\n\n

Parchia also hosts regular fireside chats<\/a> at her building, interviewing experts whose stories may inspire members. A recent event with author and technologist Alex Wolf covered topics ranging from managing social-media addiction to artificial intelligence, Jay-Z, and more. More than 60 people\u2014WeWork members and others from the community\u2014attended.<\/p>\n\n\n\n

Parchia\u2019s love of learning motivates her to bring this kind of storytelling to her members. \u201cThe mind-set for me is being a student for life,\u201d says Parchia. That drives her to find compelling stories and to create rich educational experiences for those around her. \u201cOne conversation has the ability to gain mobility\u2014to go on to live somewhere else,\u201d she says.<\/p>\n\n\n\n

While she hasn\u2019t taken the journalist\u2019s traditional path, Parchia feels that she is onto something better. At WeWork, she says, she\u2019s found the space to create a different kind of career\u2014one that \u201cbreaks old boundaries and creates the space for traditional skills to take off in new and exciting ways.\u201d<\/p>\n\n\n\n

\"\"
Parchia is always looking for creative ways to bring people together, including mentorship opportunities and fireside chats. <\/figcaption><\/figure>\n\n\n\n

Favorite downtime activity:<\/strong> \u201cI love going to concerts,\u201d says Parchia. \u201cBeyonc\u00e9, especially.\u201d She hasn\u2019t missed a Beyonc\u00e9 concert since the Mrs. Carter World Tour in 2013.  <\/p>\n\n\n\n

Her dream dinner guest:<\/strong> \u201cOprah\u2019s story resonates a lot with me,\u201d says Parchia, who grew up watching her TV shows with her grandmother. She has long studied Oprah\u2019s style as an interviewer and tries to learn from her, but adds that most importantly, \u201cshe inspires so many people.\u201d Parchia aspires to do through her work as well.<\/p>\n\n\n\n

Member who has made a big impact on her:<\/strong> When Parchia opened the Colony Square building as a community associate in 2017, she says, \u201cCandace Ledbetter of CNBetter Media<\/a> was one of our first members, and we immediately connected.\u201d She describes Ledbetter as a boss, media maven, PR guru, and social strategist. But most important, she says, Ledbetter \u201chas shown me the importance of having positive energy in an intense industry.\u201d Parchia admires that no matter the interaction, Ledbetter is always a light to others. \u201cHer example is something I carry with me and use to stay centered as I tackle tough moments throughout a day,\u201d she says.<\/p>\n\n\n\n

Goals: <\/strong>\u201cI\u2019m big on speaking my goals into existence,\u201d says Parchia. She says she tells her inner circle what she wants to achieve, and that helps bring things into focus. Lately, her eyes have been set on opening WeWork 881 Peachtree<\/a> as a community manager at what will be WeWork\u2019s Southeast headquarters. \u201cI would also love to moderate a conversation on The We Company Summit stage!\u201d she adds.<\/p>\n\n\n\n

Interested in joining the WeWork community? Visit our <\/em>community jobs page<\/em><\/a>. <\/em><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Community manager Kay Parchia considers herself a student for life\u2014and she wants to share that thirst for knowledge with everyone she meets<\/p>\n","protected":false},"author":1839,"featured_media":56967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43912],"tags":[500,503,34681],"class_list":["post-56945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-employee-spotlight","tag-community","tag-culture","tag-heart-of-we"],"acf":[],"yoast_head":"\nA journalist\u2019s instinct for storytelling and connection<\/title>\n<meta name=\"description\" content=\"Community manager Kay Parchia considers herself a student for life\u2014and she wants to share that thirst for knowledge with everyone she meets\" \/>\n<meta name=\"robots\" content=\"index, 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