{"id":5645,"date":"2013-10-31T09:00:00","date_gmt":"2013-10-31T13:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=3177"},"modified":"2020-03-30T19:10:06","modified_gmt":"2020-03-30T23:10:06","slug":"failure-never-final","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/failure-never-final","title":{"rendered":"Failure is never final"},"content":{"rendered":"<p>Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. For this edition we sat down with <a href=\"https:\/\/twitter.com\/BrittanyHodak\">Brittany Hodak<\/a>, co-founder of <a href=\"http:\/\/zinepak.com\/\">ZinePak<\/a>. Here\u2019s what she shared:<\/p>\n<p><strong>A ZinePak is a collectible piece of memorabilia<\/strong> for superfans of an artist or a brand. It combines a custom magazine with media and collectible merchandise.<\/p>\n<p><strong>ZinePak was actually an idea I had when I was in college<\/strong>. I was a college rep for a company called WEA, and they do all of the distribution for about a third of the record industry\u2019s titles. So as a college rep I was in these meetings every two weeks and everyone was talking about the decline in physical music sales. This was in 2003\/2004 and everybody was really worried. I said why don\u2019t you just make a physical configuration that people can\u2019t download. If you can make something in a physical configuration that\u2019s superior to what\u2019s available online people will want to own it and they\u2019ll want to connect with it.<\/p>\n<p><strong>I\u2019ve been interested in music my entire life<\/strong>. My father was very musical and so from the youngest age I remember having music all around us all the time. When I got my first job at a radio station I was 16-years-old \u2014 that was the first time that I realized you could get paid for working in music. I said, \u2018I could never not work in music. Whatever I do for the rest of my life has got to be related to music.\u2019<\/p>\n<p><strong>At ZinePak, everybody on the team is a superfan of something<\/strong>. My cofounder Kim is a huge superfan of Jimmy Buffett and our creative director Abby is a huge superfan of college football. We have people who are so passionate about all of these different things and they bring that passion into all of the projects that we create.<\/p>\n<p><strong>The core team in New York is all female<\/strong>, which is fun and probably exactly how you would imagine it. We\u2019re all going to leave the office for an hour because there\u2019s a sample sale, or we\u2019re all gossiping about the same types of stuff. I think when we do have our first male employee come in it\u2019s going to change the dynamic of the office chatter.<\/p>\n<p><strong>I think something that I\u2019ve learned is that there\u2019s no harm in trying<\/strong>. Whether it\u2019s something huge like starting a company or something small like a pitch to a new potential client, you\u2019re never going to know the answer unless you try. That\u2019s something that I\u2019ve really applied to my entire life and I\u2019ve encouraged my friends to do. Failure is never final and you aren\u2019t going to discover new horizons unless you push the boundaries of where you are.<\/p>\n<p><strong>The best piece of advice I\u2019ve ever received<\/strong> is something that my dad used to say to me when I was in junior high, and that is that it\u2019s easier to get forgiveness than permission. That\u2019s something that I live by everyday in my business life and my personal life. Sometimes you\u2019ve just got to take a chance and most of the time things work out great and when they don\u2019t it\u2019s easier to get that forgiveness than it would have been to get permission to try it in the first place.<\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-3151\" alt=\"Screen Shot 2013-10-28 at 1.23.59 PM\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/Screen-Shot-2013-10-28-at-1.23.59-PM.png?resize=300%2C83\" width=\"300\" height=\"83\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. For this edition we sat down with Brittany Hodak, co-founder of ZinePak. Here\u2019s what she shared: A ZinePak is a collectible piece of memorabilia for superfans of an artist or a brand. It combines a custom magazine with media and [&hellip;]<\/p>\n","protected":false},"author":890,"featured_media":33813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-5645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Failure is never final - Brittany Hodak of ZinePak<\/title>\n<meta name=\"description\" content=\"Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. For this edition we sat down with\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/failure-never-final\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Failure is never final\" \/>\n<meta property=\"og:description\" content=\"Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. For this edition we sat down with\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/failure-never-final\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-31T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-30T23:10:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/1-small.jpg?fit=1500%2C1000\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carolyn Amurao\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolyn Amurao\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/failure-never-final#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/failure-never-final\"},\"author\":{\"name\":\"Carolyn Amurao\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/f872186b19e61d5cf1957f24af87cb8a\"},\"headline\":\"Failure is never final\",\"datePublished\":\"2013-10-31T13:00:00+00:00\",\"dateModified\":\"2020-03-30T23:10:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/failure-never-final\"},\"wordCount\":580,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/failure-never-final#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/1-small.jpg?fit=1500%2C1000\",\"articleSection\":[\"Community Stories\",\"Member Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/failure-never-final\",\"url\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/failure-never-final\",\"name\":\"Failure is never final - Brittany Hodak of ZinePak\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/failure-never-final#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/failure-never-final#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/1-small.jpg?fit=1500%2C1000\",\"datePublished\":\"2013-10-31T13:00:00+00:00\",\"dateModified\":\"2020-03-30T23:10:06+00:00\",\"description\":\"Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. 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