{"id":5550,"date":"2013-10-18T12:00:00","date_gmt":"2013-10-18T16:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=2767"},"modified":"2020-03-30T23:21:18","modified_gmt":"2020-03-31T03:21:18","slug":"youre-entrepreneur-hard-go-back","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back","title":{"rendered":"Once you\u2019re an entrepreneur, it\u2019s hard to go back"},"content":{"rendered":"

Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. We find out what drives them and keeps them inspired.<\/p>\n

\"keepy-ceo-wm\"<\/a><\/p>\n

Today we sat down with Offir Gutelzon<\/a>, founder and CEO of Keepy<\/a> \u2014 here’s what he shared:<\/p>\n

Once you\u2019re an entrepreneur, it\u2019s hard to go back.<\/strong> I\u2019m a two-time entrepreneur. I started my previous company PicScout<\/a>\u00a0in 2003 when I was in Israel. After selling it to Getty Images two years ago, I moved to New York and started Keepy there. I couldn\u2019t imagine working a corporate job. I like building things from scratch.<\/p>\n

I wanted to find the solution to a problem.<\/strong> With Keepy, it was about creating a way to preserve childhood memories. My two kids, ages seven and three, would pile our dining room table with arts and crafts from school. I had trouble storing them, and other parents said they felt guilty because they threw everything out in the garbage. I asked myself: \u201cHow do I preserve a memory so kids can see it ten years from now?” And “how can I capture the moment of kids sharing their art with grandparents that would stay long after they passed away?\u201d<\/p>\n

A \u201ckeepy\u201d is a moment.<\/strong> It could be a picture from a trip, a clip of Grandma gushing over your artwork–any important moment in childhood. And you can log what day and place it happened, and at what age. It’s more than just capturing the image, it’s capturing the story around it.<\/p>\n\n

I like the concept of seeing the future and trying to create the future.<\/strong> Our tagline is \u201cFor now, for later, forever.\u201d Right now you capture the moment, and later you can experience it in a private Facebook timeline, or what I call a memory playlist. Twenty years from now, I want to see how great it was to capture all the memories for everyone to keep forever.<\/p>\n

Brand recognition is important.<\/strong> Because we\u2019re not a big company, I wear my brand everywhere. You never know who will see you and when. People might see me with the shirt and the next time they see the logo, they\u2019ll recognize it. My partner in Israel wears his Keepy shirt too.<\/p>\n

The idea is not everything.<\/strong> Usually the idea you start with won’t be the idea you end with. So talk to everyone about it, and don\u2019t worry about them stealing it. There are at least twenty people in the world with the same idea as you have. It\u2019s all about execution \u2014 getting it out there the best.<\/p>\n

\"do-what-you-love-circle\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. We find out what drives them and keeps them inspired. Today we sat down with Offir Gutelzon, founder and CEO of Keepy \u2014 here’s what he shared: Once you\u2019re an entrepreneur, it\u2019s hard to go back. I\u2019m a two-time entrepreneur. […]<\/p>\n","protected":false},"author":889,"featured_media":2960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-5550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nOnce you\u2019re an entrepreneur, it\u2019s hard to go back<\/title>\n<meta name=\"description\" content=\"We sat down with entrepreneur Offir Gutelzon, founder and CEO of Keepy, to find out what keeps him inspired in our series: "Do What You Love."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Once you\u2019re an entrepreneur, it\u2019s hard to go back\" \/>\n<meta property=\"og:description\" content=\"We sat down with entrepreneur Offir Gutelzon, founder and CEO of Keepy, to find out what keeps him inspired in our series: "Do What You Love."\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-18T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-31T03:21:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/kids-art.jpg?fit=1500%2C779\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kathleen Kim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kathleen Kim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back\"},\"author\":{\"name\":\"Kathleen Kim\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/adca4c5ae173f24039d4323e2dd8ccd9\"},\"headline\":\"Once you\u2019re an entrepreneur, it\u2019s hard to go back\",\"datePublished\":\"2013-10-18T16:00:00+00:00\",\"dateModified\":\"2020-03-31T03:21:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back\"},\"wordCount\":450,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/kids-art.jpg?fit=1500%2C779\",\"articleSection\":[\"Professional Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back\",\"url\":\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back\",\"name\":\"Once you\u2019re an entrepreneur, it\u2019s hard to go back\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/kids-art.jpg?fit=1500%2C779\",\"datePublished\":\"2013-10-18T16:00:00+00:00\",\"dateModified\":\"2020-03-31T03:21:18+00:00\",\"description\":\"We sat down with entrepreneur Offir Gutelzon, founder and CEO of Keepy, to find out what keeps him inspired in our series: \\\"Do What You Love.\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/kids-art.jpg?fit=1500%2C779\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/kids-art.jpg?fit=1500%2C779\",\"width\":1500,\"height\":779},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Professional Development\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Once you\u2019re an entrepreneur, it\u2019s hard to go back\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"name\":\"Ideas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\",\"name\":\"WeWork\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"width\":55,\"height\":55,\"caption\":\"WeWork\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/adca4c5ae173f24039d4323e2dd8ccd9\",\"name\":\"Kathleen Kim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b3d777c9a838226cab1ae45efec983ff4e06d13dbc10196ba9f2c4fa72a2e28a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b3d777c9a838226cab1ae45efec983ff4e06d13dbc10196ba9f2c4fa72a2e28a?s=96&d=mm&r=g\",\"caption\":\"Kathleen Kim\"},\"url\":\"https:\/\/www.wework.com\/ideas\/author\/kathleenkim\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Once you\u2019re an entrepreneur, it\u2019s hard to go back","description":"We sat down with entrepreneur Offir Gutelzon, founder and CEO of Keepy, to find out what keeps him inspired in our series: \"Do What You Love.\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back","og_locale":"en_US","og_type":"article","og_title":"Once you\u2019re an entrepreneur, it\u2019s hard to go back","og_description":"We sat down with entrepreneur Offir Gutelzon, founder and CEO of Keepy, to find out what keeps him inspired in our series: \"Do What You Love.\"","og_url":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back","og_site_name":"Ideas","article_published_time":"2013-10-18T16:00:00+00:00","article_modified_time":"2020-03-31T03:21:18+00:00","og_image":[{"width":1500,"height":779,"url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/kids-art.jpg?fit=1500%2C779","type":"image\/jpeg"}],"author":"Kathleen Kim","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kathleen Kim","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#article","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back"},"author":{"name":"Kathleen Kim","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/adca4c5ae173f24039d4323e2dd8ccd9"},"headline":"Once you\u2019re an entrepreneur, it\u2019s hard to go back","datePublished":"2013-10-18T16:00:00+00:00","dateModified":"2020-03-31T03:21:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back"},"wordCount":450,"commentCount":0,"publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/kids-art.jpg?fit=1500%2C779","articleSection":["Professional Development"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back","url":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back","name":"Once you\u2019re an entrepreneur, it\u2019s hard to go back","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/kids-art.jpg?fit=1500%2C779","datePublished":"2013-10-18T16:00:00+00:00","dateModified":"2020-03-31T03:21:18+00:00","description":"We sat down with entrepreneur Offir Gutelzon, founder and CEO of Keepy, to find out what keeps him inspired in our series: \"Do What You Love.\"","breadcrumb":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#primaryimage","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/kids-art.jpg?fit=1500%2C779","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/kids-art.jpg?fit=1500%2C779","width":1500,"height":779},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/youre-entrepreneur-hard-go-back#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/ideas"},{"@type":"ListItem","position":2,"name":"Professional Development","item":"\/ideas"},{"@type":"ListItem","position":3,"name":"Once you\u2019re an entrepreneur, it\u2019s hard to go back"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/ideas\/#website","url":"https:\/\/www.wework.com\/ideas\/","name":"Ideas","description":"","publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wework.com\/ideas\/#organization","name":"WeWork","url":"https:\/\/www.wework.com\/ideas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","width":55,"height":55,"caption":"WeWork"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/adca4c5ae173f24039d4323e2dd8ccd9","name":"Kathleen Kim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b3d777c9a838226cab1ae45efec983ff4e06d13dbc10196ba9f2c4fa72a2e28a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b3d777c9a838226cab1ae45efec983ff4e06d13dbc10196ba9f2c4fa72a2e28a?s=96&d=mm&r=g","caption":"Kathleen Kim"},"url":"https:\/\/www.wework.com\/ideas\/author\/kathleenkim"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2013\/10\/kids-art.jpg?fit=1500%2C779","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/5550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/users\/889"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/comments?post=5550"}],"version-history":[{"count":1,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/5550\/revisions"}],"predecessor-version":[{"id":47363,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/5550\/revisions\/47363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media\/2960"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media?parent=5550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/categories?post=5550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/tags?post=5550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}