All business verticals have their own mechanics, some of which aren\u2019t as obvious from the outside looking in. I\u2019ve spent the last 8 years in the wonderful world of ratings, where the acronym PEARL is an easy way to remember an important mechanic. The great thing about PEARL is that it applies to any situation that connects a consumer to a positive experience.<\/p>\n
When looking at Yelp, TripAdvisor, RottenTomatoes, Angie\u2019s List and the dozens of other destinations that surface user opinion, you might be hard pressed to say what\u2019s \u201csticky\u201d about those platforms. There are no photos of cats for you to share, no updates about your niece\u2019s first steps, and no stream of selfies from your friends.<\/p>\n
Reading reviews of nail salons is probably not what you like to do in your spare time. Yet, 3 of those companies went public last year and the 4th is one of the most trafficked sites across both web and mobile.<\/p>\n