{"id":5495,"date":"2013-09-23T09:00:19","date_gmt":"2013-09-23T13:00:19","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=2498"},"modified":"2020-03-30T19:12:19","modified_gmt":"2020-03-30T23:12:19","slug":"entrepreneurship-isnt-supposed-easy","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/entrepreneurship-isnt-supposed-easy","title":{"rendered":"Entrepreneurship isn&#8217;t supposed to be easy"},"content":{"rendered":"<p>It wasn\u2019t Nasty Gal CEO <a href=\"https:\/\/twitter.com\/Sophia_Amoruso\">Sophia Amoruso<\/a>\u2019s fancy degree, tailored business suit, or five years of investment banking background that grew her e-commerce venture <a href=\"http:\/\/pandodaily.com\/2012\/08\/27\/the-science-of-badass-how-nasty-gal-avoided-ecommerce-gimmicks-and-silicon-beach-to-bank-40m-and-a-new-line\/\">into a $128 million company<\/a>, which has been <a href=\"http:\/\/www.refinery29.com\/2013\/03\/44799\/urban-outfitters-nasty-gal-buyout\">courted by major potential buyers<\/a> as of late.<\/p>\n<p>In fact, she had none of those things at first. She launched her business as an eBay store out of her San Francisco apartment six years ago. Believe it or not, that same small business is now <a href=\"http:\/\/articles.latimes.com\/2012\/aug\/26\/business\/la-fi-nasty-gal-20120826\">one of LA\u2019s most rapidly growing tech companies<\/a>.<\/p>\n<p>It was her unparalleled drive and unrelenting pursuit of success.<\/p>\n<p>Amoruso\u2019s tenacity got her through the toughest times of her life and business. It got her through her job checking IDs at an art school for $13 an hour. It allowed her to deal with getting <a href=\"http:\/\/www.forbes.com\/sites\/victoriabarret\/2012\/06\/28\/nasty-gals-sophia-amoruso-fashions-new-phenom\/2\/\">kicked off eBay<\/a>. None of that scared her. She didn\u2019t back down.<\/p>\n<p>Entrepreneurs like Amoruso are a rare breed. They get things done, no matter how hard it gets. It\u2019s not like she was born successful. She took incredible risks and worked hard to get where she is.<\/p>\n<p>So quit fooling yourself with idealistic dreams. It\u2019s not supposed to be easy.<\/p>\n<h3>Quit whining: Entrepreneurship is brutal<\/h3>\n<p>Actually, that\u2019s an understatement. Entrepreneurship is being pushed to the ground, over and over. Never in your life will the odds be more against you. But damn, it\u2019s so worth it. According to social entrepreneur <a href=\"http:\/\/blogs.hbr.org\/2011\/08\/taking-a-risk-is-not-immoral\/\">Dan Pallotta<\/a>, \u201cIn order to innovate, you have to risk something. As in risk losing something. Usually money. Possibly reputation.\u201d<\/p>\n<p>But risk isn\u2019t always all bad.<\/p>\n<p>\u201cThe fact that people think risk is a problem, or a flaw, is the problem,\u201d wrote Pallotta. \u201cRisk is an essential attribute of introducing an innovation to the world. It\u2019s not a flaw.\u201d<\/p>\n<p>As Pallotta explains, risk is inherent to innovation. What really matters is how entrepreneurs handle that risk.<\/p>\n<h3>It&#8217;s not a gamble if you do it right<\/h3>\n<p>Entrepreneurs are frequently stereotyped as crazy risk takers who won\u2019t think twice about jumping off professional cliffs. The reality is actually the extreme opposite. According to new research from the UK, entrepreneurs are actually more cautious than the general population.<\/p>\n<p>As Inc. contributing writer Kathleen Kim <a href=\"http:\/\/www.inc.com\/kathleen-kim\/entrepreneurs-more-cautious-not-risk-takers.html\">wrote recently<\/a>, \u201cIn a study of 250 British entrepreneurs, 52 percent described themselves as having one of three risk-averse character traits \u2014 wary, prudent, or deliberate.\u201d<\/p>\n<p>We all know that entrepreneurship comes with inherent risk. Starting a business is the extreme opposite of a comfortable full-time job at an established company. In a less than stable climate, even the most successful entrepreneurs will spend significant time scared out of their minds.<\/p>\n<p>But there\u2019s a difference between jumping in and jumping in blind. Entrepreneurs don\u2019t necessarily enjoy risk. The most skilled entrepreneurs know that risk comes with the experience of starting a business and are able to take it in stride.<\/p>\n<h3>Awesomeness = The worst case<\/h3>\n<p>Okay, so what\u2019s the worst that can happen when you do take a risk? You\u2019ll fail. You\u2019ll lose some money. Your employees might even be pissed off at you for a short while. You\u2019ll feel pretty bummed out and you\u2019ll even be angry. You\u2019re allowed to mope, but only for a short while. After a few days, you need to stop.<\/p>\n<p>If you\u2019re good at what you do, you\u2019ll still land on your feet.<\/p>\n<p>You might even be smart to get a job at a place like Facebook or Google before starting over again. There\u2019s no shame in pursuing stability until you\u2019re ready to give it another go. Employers would bend over backwards to hire you, so you\u2019ll find something great.<\/p>\n<p>And you\u2019ll grow. Your new knowledge will help you evolve to even bigger and better things.<\/p>\n<p>Then, when you\u2019re ready, you\u2019ll come back to the game refreshed and ready to rock with the same hustle that entrepreneurs like Sophia are known for.<\/p>\n<p>You have the drive and ambition. No matter how hot the fire gets, you\u2019ll come out stronger on the other side.<\/p>\n<hr \/>\n<p style=\"font-size: 14px;\"><em><a href=\"http:\/\/theyec.org\/\">The Young Entrepreneur Council<\/a> (YEC) is an invite-only organization comprised of the world\u2019s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #<a href=\"http:\/\/mystartuplab.com\/\">StartupLab<\/a>, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It wasn\u2019t Nasty Gal CEO Sophia Amoruso\u2019s fancy degree, tailored business suit, or five years of investment banking background that grew her e-commerce venture into a $128 million company, which has been courted by major potential buyers as of late. In fact, she had none of those things at first. She launched her business as [&hellip;]<\/p>\n","protected":false},"author":884,"featured_media":33598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-5495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entrepreneurship isn&#039;t supposed to be easy<\/title>\n<meta name=\"description\" content=\"Entrepreneurship is being pushed to the ground, over and over. Never in your life will the odds be more against you. 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