{"id":5492,"date":"2013-09-22T14:00:00","date_gmt":"2013-09-22T18:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=2483"},"modified":"2020-03-30T19:12:19","modified_gmt":"2020-03-30T23:12:19","slug":"navigating-vc-landscape-good-bad-wtf","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/navigating-vc-landscape-good-bad-wtf","title":{"rendered":"Navigating the VC landscape: the good, the bad, and the WTF?"},"content":{"rendered":"

Recently while attending a session at Lowenstein LLP for the inauguration of the 2013 First Growth Venture Network<\/a>,\u00a0I had the pleasure to speak with and listen to some of NY and the Valley\u2019s top investors. \u00a0Some of this advice comes from them, and some from personal experience.<\/em><\/p>\n

You quit your job, labored months building a product, and found some traction. Then, you looked at your bank account and thought to yourself: \u201ccrap, I\u2019ve got two months of runway left, three maybe if I stretch it. What do we do?\u201d<\/p>\n

A few questions to ask before starting to seek financing:<\/p>\n

    \n
  1. Can we bootstrap a little longer?<\/li>\n
  2. What do we need this money for?<\/li>\n
  3. Do we have a product with clients and users?<\/li>\n
  4. Do we have healthy growth?<\/li>\n
  5. What kind of a capital structure are we looking to have in the future?<\/li>\n
  6. Will we need subsequent rounds of funding?<\/li>\n<\/ol>\n

    Fundraising has a strategic purpose. Raising money doesn\u2019t mean you\u2019ve made it \u2014 far from it \u2014 and it\u2019s not about getting written about on the top blogs. It\u2019s a vehicle to help your business grow, expand and capture more market share. In entrepreneurship there is no end, there only is.<\/p>\n

    From a first glance, to getting into the sack<\/h3>\n

    Build Relationships<\/strong>: Business is about relationships and raising capital is no different. Start building those relationships early by asking for advice (not money), and asking for introductions. These folks don\u2019t know you, and you don\u2019t know them.<\/p>\n

    Raising capital is not just about the capital, but finding a partner who will help you grow. Entrepreneurs constantly make the mistake of thinking cash is cash. It\u2019s not. It\u2019s a relationship.<\/p>\n

    Do your due dilly<\/strong>:\u00a0Just as VCs will conduct due diligence on you, your cofounders, business and history, you should do the same with each fund you\u2019re speaking with. Talk to the people who\u2019ve worked there, portfolio companies and their employees. Get a sense for who these people are and how they work with their portfolio companies.<\/p>\n

    You may want a hands-on approach, or perhaps a hands-off one. Getting to know the people behind the paychecks is unavoidable.<\/p>\n

    East Coast vs West Coast<\/strong>:\u00a0First thing\u2019s first, if you\u2019re in NYC and looking for funding, you\u2019ll have more luck with funds that are either NYC-based, or have a presence here. Investors want to know where their money\u2019s going, and by going to west coast funds without a lead or personal intros, the first thing people will think is: \u201cwhy are they reaching out to us? Did everyone in NYC pass on them?\u201d<\/p>\n

    The mentality between the east and west likewise differs. If you do go out there to pitch, there are a few things to consider. NYC funds are much more market driven. They want numbers and stats on how you\u2019re going to grow in the market. The west coast, however, is more about the vision<\/em> and whether you can disrupt<\/em> a market or better yet, create a new one.<\/p>\n

    Be honest<\/strong>: Never be afraid to ask questions and bring up problems. For example, if\u00a0you found a lead investor, but couldn’t convince other funds to hop on, don’t be afraid to bring this up. You might worry that telling this to your lead will make them pull out. It may, but more likely than not they’ll just look to their network for help. Remember, this is all about trust.<\/p>\n

    Terrible terms, tranches, and inflated egos<\/strong>:\u00a0Remember that due diligence we spoke of? Good. If you did your job right, you\u2019ll know whom it is you\u2019re taking money from, and how they work with companies. If they\u2019re ego driven people, stay away. If they offer you wonky terms for capital distribution, say three tranches of 100k for a total of 300k, under various caps \u2013 run like hell. Not only does this create artificial down rounds, but a messed up cap table early-on will negatively affect subsequent fundraising effort. And I can\u2019t stress this enough, get to know the jargon.<\/p>\n

    KAPOOOW<\/strong>:\u00a0An exploding term sheet is one that has a finite expiration date, typically 72 hours or less. VCs will typically give these to companies under two conditions. One: they believe you\u2019re leveraging them to get better terms from other funds who better fit their culture, and that you the entrepreneur does not want to work with them. Or Two: they want to put you into the corner and force your hand to sign a deal. The second type is much more dangerous than the first as the terms they offer may be outright rubbish.<\/p>\n

    Use math, and get a good lawyer<\/strong>:\u00a0It\u2019s imperative to get a solid lawyer on your side, learn the jargon, and understand the math behind how these deals work. Some of the law firms to look at are Lowenstein LLP, Orrick, Gunderson, and Withers.<\/p>\n

    Follow your gut<\/strong>:\u00a0At the end of the day, follow your gut. Fundraising is a time intensive, complex process where you\u2019re selling yourself, your team, showing maturity, preparedness and ability to grow a company. During this time, you\u2019re also getting into a relationship with people \u2014 one where you should use your own emotional intelligence to decide whether or not the deal is good for you. After all, a good deal is one where both parties are happy, and not a zero sum.<\/p>\n

    While brief, I hope this guide points you in the right direction and helps you pick investors that bring the most value to your business. If you have any questions, please feel free to ping me at jacek@exversion.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Recently while attending a session at Lowenstein LLP for the inauguration of the 2013 First Growth Venture Network,\u00a0I had the pleasure to speak with and listen to some of NY and the Valley\u2019s top investors. \u00a0Some of this advice comes from them, and some from personal experience. You quit your job, labored months building a […]<\/p>\n","protected":false},"author":884,"featured_media":33591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-5492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nNavigating the VC landscape: The good, the bad and the WTF?<\/title>\n<meta name=\"description\" content=\"What to ask yourself before raising money, and how to find the best VC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/professional-development\/navigating-vc-landscape-good-bad-wtf\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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