If you’re running an early-stage company, it’s likely that funds, human resources, and time are all running low. That’s why you’d be forgiven for not keeping Twitter at the top of your to-do list.<\/p>\n
If this sounds like you, take a deep breath and read through our tips on how to scale your social media operation for your startup (without tearing your hair out).<\/p>\n
There are a million startups out there that only post on social media four to five times per week. But, if you really want to engage with your fans and followers, you need be active every day, multiple times per day, across a variety of platforms. If that sounds daunting, ease it into your daily routine by adding it to your calendar \u2014 reminders and all.<\/p>\n
If you’re an entrepreneur or a small startup in 2013, chances are you’re at least somewhat tuned in to technology and social media, and you have peers who are as well. Get started on Facebook and Twitter by sharing your company’s content with friends, family, and peers. Do this on a regular basis, and you’ll amplify your presence.<\/p>\n
You should also strongly encourage employees to help amplify your company\u2019s content. It doesn’t need to be a requirement, but there’s certainly no harm in asking for a retweet.<\/p>\n
Unless your company pumps out interesting content on a daily basis, you’re going to need to find more things to share. Take pictures \u2014 lots of pictures \u2014 whether it’s your product, the office puppy, or a bizarre sandwich you stumbled upon at lunch; it’s a fast and easy way to generate visual content that won’t bore your followers.<\/p>\n