{"id":5432,"date":"2013-09-08T11:00:28","date_gmt":"2013-09-08T15:00:28","guid":{"rendered":"http:\/\/wework-blog.herokuapp.com\/?p=1491"},"modified":"2020-03-30T19:12:26","modified_gmt":"2020-03-30T23:12:26","slug":"social-media-tips-strategy","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/social-media-tips-strategy","title":{"rendered":"Why social media strategy isn’t rocket science"},"content":{"rendered":"

Jenna Menking<\/a>, founder of\u00a0Black Sheep Social Media Group<\/a>, teamed up with us to share four key\u00a0social media strategy tips.<\/p>\n

While we all use networks like Facebook, Twitter and Instagram daily, Menking says\u00a0a majority of us aren’t using them effectively. The key, Jenna explained, is to establish a meaningful, interactive connection.<\/p>\n

Social media is your calling card, like a virtual handshake.<\/p><\/blockquote>\n

This is why social media is so important in the early stages of your business.\u00a0Now, let’s get to the tips<\/strong>:<\/p>\n

1. Do your research<\/h3>\n

First, assess your own company \u2013 your strengths, weaknesses, threats and opportunities. Then, do the same for your competitors. This will help you understand what you want to accomplish via social media.<\/p>\n

2. Know what your fans are talking about<\/h3>\n

Put yourself in their shoes. For example, what current events are affecting your target demographic? If you want your fans to re-tweet or engage with you, make sure you are sharing content that is relevant to them!<\/p>\n

3.\u00a0Hijack your competitor’s conversations<\/h3>\n

Have a competitor who’s successful in the social media space? Hijack their conversations. Analyze the topics they are discussing, the audience they are targeting, and the time of day they’re active.<\/p>\n

When a consumer engages with them, beat them to the response! Jenna aptly calls this tactic \u201cthievery of fan-base.\u201d<\/p>\n

4. Don’t\u00a0follow for followers<\/h3>\n

Finally, avoid the fundamental flaw of social media users: do not follow to get followers. These social \u201crelationships\u201d are not organic. Remember that people who follow for followers aren’t interested in the content or message of another user; they are just interested in their own numbers.<\/p>\n

Jenna notes: \u201cAt the end of the day, it\u2019s not rocket science. It\u2019s using your tools in a strategic and analytic way.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Jenna Menking, founder of\u00a0Black Sheep Social Media Group, teamed up with us to share four key\u00a0social media strategy tips. While we all use networks like Facebook, Twitter and Instagram daily, Menking says\u00a0a majority of us aren’t using them effectively. The key, Jenna explained, is to establish a meaningful, interactive connection. Social media is your calling […]<\/p>\n","protected":false},"author":884,"featured_media":1501,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-5432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nSocial Media Strategy Isn't Rocket Science<\/title>\n<meta name=\"description\" content=\"Jenna Menking, the founder of Black Sheep Social Media Group, outlines four key ways to grow your business through social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/professional-development\/social-media-tips-strategy\" \/>\n<meta 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