{"id":53771,"date":"2019-07-02T13:26:11","date_gmt":"2019-07-02T17:26:11","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=53771"},"modified":"2020-09-03T05:52:58","modified_gmt":"2020-09-03T09:52:58","slug":"from-design-blogger-to-designer-of-a-multi-site-empire","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/from-design-blogger-to-designer-of-a-multi-site-empire","title":{"rendered":"From design blogger to designer of a multi-site empire"},"content":{"rendered":"\n

Our series What Do People Do All Day?<\/a><\/em><\/strong> takes a look at the work life, lunch habits, and downtime of people across different industries.<\/em><\/p>\n\n\n\n

Name<\/strong>: Maxwell Ryan
Title\/Company<\/strong>: Founder and CEO, Apartment Therapy
Years on the job<\/strong>: 15
City:<\/strong> New York<\/p>\n\n\n\n

When Maxwell Ryan launched Apartment Therapy<\/em><\/a> in 2004, it was a one-man operation. \u201cI wrote all the posts, sometimes 20 a day,\u201d he says. But as the site grew from design blog to bigger design blog to a full-on media company with 100 employees, including a sister site, Kitchn<\/em><\/a>, his role evolved with it. In 2010, he handed over the editor-in-chief titles to two of his top freelancers, and for the past four years, he\u2019s been focused on his duties as CEO. <\/p>\n\n\n\n

\u201cI used to think I worked all the time, and I did, but now it\u2019s really different,\u201d he says. \u201cI remember being able to put on my headphones and listen to music and write. Now I\u2019m much more with people all day long. I haven\u2019t put on those headphones in a couple of years.\u201d<\/p>\n\n\n\n

That\u2019s not to say his work is without creative purpose and fulfillment. \u201cThe original idea was about helping people with their homes\u2014it was about problem-solving,\u201d he says. In recent years, \u201cI realized I had a new <\/em>problem, and that problem was, \u2018How do I design a company that can thrive and survive?\u2019 And that had to do with people and org charts and clarity of mission. It was like, I had to declutter the company and create focus and alignment and all of these things that are basically\u2014they\u2019re managerial, but they\u2019re really high-level design problems.\u201d<\/p>\n\n\n\n

Below, Ryan takes us behind the curtain of his workday. <\/p>\n\n\n\n

I get up at\u2026 <\/strong>6:15, before my daughter, make a cup of coffee, and sit in my living room and read. That\u2019s a really precious half hour. Right now I\u2019m reading The Rise and Fall of the Third Reich<\/em><\/a> by William Shirer, who lived through the rise of Hitler in Germany. It\u2019s the <\/em>book to read if you want to understand that period, and I\u2019ve been reading it because I\u2019m worried about our president. At 8 o\u2019clock, I drop my daughter to school and go to yoga practice.<\/p>\n\n\n\n

\"\"
Ryan’s perfect workday includes a quiet morning to enjoy his coffee and a sushi lunch from Dean & DeLuca.<\/figcaption><\/figure>\n\n\n\n

I spend my commute\u2026<\/strong> listening to The Daily<\/em><\/a> on headphones. I have a bicycle and a Vespa, so I don\u2019t take the subway. <\/p>\n\n\n\n

The first thing I do when I sit down to work in the morning is\u2026 <\/strong>check the traffic from the previous day. Traffic is our lifeblood. It\u2019s not just a representation of what we\u2019re publishing, it\u2019s also a representation of how much Google is either screwing us or being nice to us. We recently got hit with another Google algorithm shift\u2014it took us down 20 percent overnight. Now, the first thing I do when I get<\/em> to the office is walk around and visit with everybody. I think it\u2019s nice to connect. It could take five, 10 minutes.<\/p>\n\n\n\n

The thing most likely to break my focus… <\/strong>anybody coming in, wanting help with a problem. I\u2019ve had to train myself to step back and think, Is this a problem I have to solve, or can I just support them, turn them around, and have them go solve it?<\/em><\/p>\n\n\n\n

I always have a tab open to\u2026 <\/strong>The New York Times<\/em><\/a> or Washington Post<\/em><\/a>. I\u2019m not a big, active reader of other websites or home sites or kitchen sites or even blogs. I\u2019ve never really been that type of person.<\/p>\n\n\n\n

I can waste a lot of time on\u2026 <\/strong>Wikipedia. I\u2019ll go down a rabbit hole. Not every day, but if there\u2019s something going on in the news and I jump to Wikipedia to look up that person, I find I start to track through all the relationships that Wikipedia allows you to follow.<\/p>\n\n\n\n

The sites I avoid are…<\/strong> Instagram or Facebook or that whole time-wasting area. I haven\u2019t looked at Instagram in weeks. I don\u2019t eat enough of my own cooking, perhaps. I just\u2026 there\u2019s not enough time.<\/p>\n\n\n\n

My meeting schedule is\u2026 <\/strong>packed. I like to sit in on all the major meetings. I feel like that\u2019s my job, like the headmaster of a school\u2014I like to visit all the teachers in their classrooms.<\/p>\n\n\n\n

Last time I daydreamed in a meeting was…<\/strong> this morning. I usually daydream about the book I\u2019m reading. When you get up and read at the crack of dawn, a little nugget stays in your head and percolates throughout the day.<\/p>\n\n\n\n

I eat at my desk\u2026 <\/strong>every day. One of my favorite things to do is go to Dean & DeLuca for sushi and drill through the news to see what\u2019s happening in the world. That\u2019s my relaxing lunch. <\/p>\n\n\n\n

My inbox is\u2026 <\/strong>at zero before I go to bed. That\u2019s my policy. I used to have an assistant, but she graduated to another role in the company, and I didn\u2019t rehire for the position\u2014and that <\/em>has made my life so much better. Because what assistants do is they help you communicate with more people, and then you have more communications to answer. So now I find that my email is much more under control. <\/p>\n\n\n\n

My Slack pet peeve is…<\/strong> people just create too many channels<\/em>. There\u2019s a lot of clutter. I don\u2019t jump into the \u201ceverybody\u201d Slack channels very often. I\u2019m very service-oriented, and if I see a problem or a question, I can get sucked in fast. I\u2019m direct messaging throughout the day instead. <\/p>\n\n\n\n

My preferred email signoff is… <\/strong>Best, M.<\/p>\n\n\n\n

Last time I napped at work was…<\/strong> never. Do people really do that? My days are pretty busy, and I\u2019m pretty wired to them. It wouldn\u2019t even cross my mind.  <\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Apartment Therapy founder Maxwell Ryan turned his one-man blog into a media force. But he still obsesses over site traffic<\/p>\n","protected":false},"author":1712,"featured_media":53841,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902,43909],"tags":[39221,39218,10214,1487],"class_list":["post-53771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-management-leadership","tag-entrepreneurs","tag-small-businesses","tag-what-do-people-do-all-day","tag-leadership"],"acf":[],"yoast_head":"\nFrom design blogger to designer of a multi-site empire<\/title>\n<meta name=\"description\" content=\"Apartment Therapy founder Maxwell Ryan turned his one-man blog into a media force. 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