{"id":53503,"date":"2019-07-01T15:00:06","date_gmt":"2019-07-01T19:00:06","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=53503"},"modified":"2020-03-30T16:35:02","modified_gmt":"2020-03-30T20:35:02","slug":"this-is-how-storytelling-can-amplify-your-message","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/this-is-how-storytelling-can-amplify-your-message","title":{"rendered":"This is how storytelling can amplify your message"},"content":{"rendered":"\n<p>Whether you\u2019re communicating your brand\u2019s values or crusading for a social cause, storytelling has the power to bring your message to life. Yet in a world where we\u2019re inundated with news and information, conveying your narrative can be a daunting task, especially when many of the most important stories are also complex.&nbsp;<\/p>\n\n\n\n<p>So how do you make sure your message rises above the rest? At a recent panel at <a href=\"https:\/\/www.wework.com\/buildings\/metropolitan-square--washington-DC\">WeWork Metropolitan Square<\/a> in Washington, D.C.\u2014part of the American Express x WeWork Masterclass series\u2014three digital storytellers shared how they tell intricate stories that can effect change in local communities. Award-winning filmmaker dream hampton, a 2019 Time100 honoree, and activist Mike de la Rocha spoke with moderator and filmmaker Audrey Buchanan about creating an authentic narrative that resonates with individuals and moves them to take action.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Stop using euphemisms<\/strong><\/p>\n\n\n\n<p>Even with divisive issues, be authentic and truthful about how you speak, hampton says\u2014and don\u2019t be afraid to correct the way someone is framing a controversial subject.&nbsp;<\/p>\n\n\n\n<p>She shared a recent experience: During an interview with <a href=\"https:\/\/www.npr.org\/programs\/fresh-air\/2019\/02\/20\/695120048\/fresh-air-for-feb-20-2019-surviving-r-kelly-producer-dream-hampton\">NPR <em>Fresh Air<\/em> host Terry Gross<\/a> about her award-winning documentary series&nbsp;<em>Surviving R. Kelly<\/em>, hampton didn\u2019t hesitate to jump in after Gross played an audio clip of R. Kelly telling talk show host Tavis Smiley he was \u201csexually educated\u201d at a young age. She explained that \u201csexually educated\u201d is a euphemism for being raped and molested as a child. \u201cSexual education drastically underdescribes it,\u201d hampton said. \u201cThe silence only allows it to go on.\u201d<\/p>\n\n\n\n<p>\u201cFamily separation\u201d is another euphemism that is often repeated, hampton says. And slavery is not \u201cmigration,\u201d as some textbooks state. \u201cNative Americans and black folks are not immigrants,\u201d hampton said. \u201cWe don\u2019t want the truth to be erased.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/07\/love-of-truth-body.png\" alt=\"\" class=\"wp-image-53511\"\/><figcaption>hampton (middle), with Buchanan and de la Rocha, encourages storytellers to correct the way subjects are framed in the media.<\/figcaption><\/figure>\n\n\n\n<p><strong>Tell your story \u201can inch deep and a mile wide\u201d&nbsp;<\/strong><\/p>\n\n\n\n<p>The crisis of family separations at the U.S.-Mexico border is dominating the news, but there are many other stories to tell at the border, de la Rocha said. \u201cFigure out what\u2019s not being lifted up and give that voice,\u201d he says.&nbsp;<\/p>\n\n\n\n<p>\u201cThe justice system wants people to think about crime as a black issue and immigration as a brown issue,\u201d he continued. \u201cThe administration wants you to think only one ethnicity is being held. \u201d But on June 20, World Refugee Day, when de la Rocha visited Otay Mesa Detention Center in San Diego, one of the largest immigrant prisons on the U.S.-Mexico border, he discovered that many people in a nearby encampment of 7,000 migrants are from the Caribbean, Haiti, and Africa. \u201cIt\u2019s a complicated narrative but we have to tell the full story,\u201d he said. \u201cTo abolish these cages, we have to tell the full story.\u201d<\/p>\n\n\n\n<p><strong>Use celebrities to amplify the message and drive action<\/strong><\/p>\n\n\n\n<p>Cultural critic hampton vividly remembers being 12 years old and watching Stevie Wonder on TV encouraging people to boycott companies and performers benefiting from apartheid in South Africa. She said she went to the local Shell gas station to protest. \u201cBoycotts, sanctions, and divestment works,\u201d hampton says. \u201cIt\u2019s a nonviolent way to create change.\u201d<\/p>\n\n\n\n<p><strong>Find innovative ways to unpack difficult topics<\/strong><\/p>\n\n\n\n<p>The role of bail money in jails is not easy to untangle.&nbsp; But when <a href=\"https:\/\/nowthisnews.com\/videos\/news\/john-legend-explains-why-the-bail-system-needs-to-change\">singer John Legend explains how high bail amounts force people into prison or unjust plea agreements, and artist Molly Crabapple illustrates the story<\/a>, it is easier to understand. hampton partnered with the nonprofit <a href=\"https:\/\/nomoneybail.org\/\">Color of Change<\/a> to tell that complicated yet urgent story and to encourage voters to elect progressive district attorneys. The effort paid off: In April, New York State <a href=\"https:\/\/www.syracuse.com\/news\/2019\/04\/new-york-ends-cash-bail-for-most-what-it-means-for-people-charged-with-a-crime.html\">eliminated cash bail<\/a> for most misdemeanor and nonviolent felony offenses, becoming the third state to stop using cash bail to encourage people accused of low-level offenses to return to court.&nbsp;<\/p>\n\n\n\n<p>\u201cAnytime there is oppression, there is also resistance and solutions,\u201d said de la Rocha, who stressed that effective storytelling is the same whether you\u2019re speaking as an individual or for a group. \u201cWe all have circles of influence. It\u2019s incumbent on us to have these difficult conversations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even the most complicated or divisive issue can inspire positive action when a story is told well<\/p>\n","protected":false},"author":1881,"featured_media":53516,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902,43908],"tags":[502],"class_list":["post-53503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-creativity-culture","tag-creativity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This is how storytelling can amplify your message<\/title>\n<meta name=\"description\" content=\"Even the most 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