{"id":5340,"date":"2019-08-01T13:57:11","date_gmt":"2019-08-01T17:57:11","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=5340"},"modified":"2020-05-04T14:55:07","modified_gmt":"2020-05-04T18:55:07","slug":"slack-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-studies\/slack-case-study","title":{"rendered":"Slack shapes the future of work through people, technology, and space"},"content":{"rendered":"\n<p><em>Around the world, companies of all sizes find space to succeed at WeWork. Our&nbsp;<a href=\"https:\/\/www.wework.com\/ideas\/tag\/case-study\"><strong>case studies<\/strong><\/a> share their unique stories.<\/em><\/p>\n\n\n\n<p>As we head into the future, one thing is clear: The new workplace experience is people-first.<\/p>\n\n\n\n<p>Businesses are becoming more open and transparent, giving employees the tools, information, and space they need to do their best work. <a href=\"\/ideas\/wework-global-access-productivity\">Workplaces are increasingly global<\/a>, with employees collaborating from all around the world.<\/p>\n\n\n\n<p><a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Slack (opens in a new tab)\">Slack<\/a>, the workplace communication tool, provides a digital platform for the free flow of relevant information between employees. Slack helps companies become more open, transparent, global, human, and authentic.<\/p>\n\n\n\n<p>\u201cSlack enables employees to be more connected and collaborative,\u201d says Robbie Kwok, Slack\u2019s vice president of people. \u201cWe help them build a community with each other not just through work, but interests inside and outside of work. I really think that we are living up to our mission, which is to make people\u2019s working lives simpler, more productive, and more pleasant.\u201d<\/p>\n\n\n\n<p>Since Slack&#8217;s launch in 2014, Slack has amassed more than 10 million active daily users in 150 countries. Customers range from small startups to 65 of the Fortune 100, across virtually every industry. <\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WeWork Member Stories: Slack\" src=\"https:\/\/player.vimeo.com\/video\/325436551?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"the-challenge-how-do-we-grow-and-put-people-first\"class=\"wp-block-heading\"><strong>The challenge<\/strong>: How do we grow and put people first?<\/h2>\n\n\n\n<p>Slack is headquartered in the heart of San Francisco, with 10 other offices in cities around the world, from Vancouver to Tokyo. As they\u2019ve <a href=\"\/ideas\/the-talent-wars-new-table-stakes\">scaled into each market<\/a>, Slack has ensured that each new office meets their unique requirements.<\/p>\n\n\n\n<p>\u201cWhen we think about how to design our spaces and how we want them to function, I have an amazing north star: Slack, as a tool,\u201d says Deano Roberts, Slack\u2019s vice president of global workplace and real estate.<\/p>\n\n\n\n<p>That means creating a space where employees can do their best work. Roberts and his team approach the workplace experience with empathy. They consider what employees need to be inspired and productive: areas where they can <a href=\"\/ideas\/three-tips-for-creating-an-office-that-inspires-innovation\">collaborate and space to focus<\/a>. Best-in-class technology and tools to get the job done. Centrally located offices near public transportation.<\/p>\n\n\n\n<p>When evaluating real estate partners, Slack knew they needed one whose values and approach aligned with their own. They saw WeWork as a kindred spirit.<\/p>\n\n\n\n<p>\u201cWhen I look at the most meaningful and impactful workplaces, I think there&#8217;s a deep alignment between tools, culture, and spaces,\u201d says Roberts. \u201cSlack is a collaboration hub where people can come together to do the best work of their lives. And WeWork is a physical manifestation of that.\u201d <\/p>\n\n\n\n<p>Slack was also looking for <a href=\"\/ideas\/financial-benefits-of-agile-real-estate\">flexible real estate solutions<\/a> that wouldn\u2019t tie up their funds in 10- to 15-year leases.<\/p>\n\n\n\n<p>\u201cFor any company, expenditures on capital is a dollar that we didn&#8217;t spend on R&amp;D, it&#8217;s a dollar that we didn&#8217;t spend on marketing, it&#8217;s a dollar that we didn&#8217;t spend on head count,\u201d says Roberts.<\/p>\n\n\n\n<p>That\u2019s why, when it came time for Slack to build out a New York\u2013based team, they partnered with WeWork.<\/p>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-right-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20190225-Slack-Case-Study-NYC-12s-1366x810.jpg\" alt=\"\" data-id=\"5354\" data-link=\"\/ideas\/?attachment_id=5354\" class=\"wp-image-5354\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-right-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20190225-Slack-Case-Study-NYC-18s-1366x810.jpg\" alt=\"\" data-id=\"5355\" data-link=\"\/ideas\/?attachment_id=5355\" class=\"wp-image-5355\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-right-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20190225-Slack-Case-Study-NYC-22s-1366x810.jpg\" alt=\"\" data-id=\"5356\" data-link=\"\/ideas\/?attachment_id=5356\" class=\"wp-image-5356\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-right-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20190225-Slack-Case-Study-NYC-24s-1366x810.jpg\" alt=\"\" data-id=\"5357\" data-link=\"\/ideas\/?attachment_id=5357\" class=\"wp-image-5357\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-right-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20190225-Slack-Case-Study-NYC-26s-1366x810.jpg\" alt=\"\" data-id=\"5358\" data-link=\"\/ideas\/?attachment_id=5358\" class=\"wp-image-5358\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-right-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20190225-Slack-Case-Study-NYC-27s-1366x810.jpg\" alt=\"\" data-id=\"5359\" data-link=\"\/ideas\/?attachment_id=5359\" class=\"wp-image-5359\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-right-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20190225-Slack-Case-Study-NYC-28s-1366x810.jpg\" alt=\"\" data-id=\"5360\" data-link=\"\/ideas\/?attachment_id=5360\" class=\"wp-image-5360\"\/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">A look at Slack\u2019s New York office.<\/figcaption><\/div>\n\n\n\n<p>Slack\u2019s New York office started out as a two-person sales team, which included Julie Maresca, now Slack\u2019s director of large enterprise sales. They set up shop in a WeWork coworking location, but soon needed more space. In less than three years, the New York team had grown to nearly 100 employees in sales, customer success, engineering, and professional services.<\/p>\n\n\n\n<h2  id=\"the-solution-space-to-get-work-done\"class=\"wp-block-heading\"><strong>The solution: space to get work done<\/strong><\/h2>\n\n\n\n<p>In collaboration with their broker, Slack and WeWork built a custom, 15,231 square foot private floor office, which was completed and moved in to just eight weeks after the deal was signed. The team now resides in a private WeWork space in a <a rel=\"noreferrer noopener\" aria-label=\"WeWork space in a prime New York City neighborhood (opens in a new tab)\" href=\"https:\/\/www.wework.com\/l\/manhattan--new-york-city--NY\" target=\"_blank\">prime New York City neighborhood<\/a>. <\/p>\n\n\n\n<p>It\u2019s warm, inviting, and outfitted with Slack\u2019s branding and custom artwork. Each personal workspace is built with ergonomics in mind. Conference rooms and various seating areas give Slack employees places to meet, formally or informally.<\/p>\n\n\n\n<p>It\u2019s truly a place that fosters productivity, connection, collaboration, and community.<\/p>\n\n\n\n<h2  id=\"the-results-transforming-work-together\"class=\"wp-block-heading\"><strong>The results: transforming work, together<\/strong><\/h2>\n\n\n\n<p>Slack\u2019s New York team feels at home in their space.<\/p>\n\n\n\n<p>\u201cWeWork creates a home-like feel here at work, and people love that,\u201d says Maresca. \u201cIt allows us to shift quickly into work mode, but still get that <a href=\"\/ideas\/workplace-energy\">energy, that warm, inviting vibe<\/a> that we would have in our home lives.\u201d<\/p>\n\n\n\n<p>\u201cFor me,\u201d Roberts says, \u201cthe litmus test is when I go into a space 80 days later and our employees tell me that they\u2019re having a great experience.\u201d<\/p>\n\n\n\n<p>From the success of the New York office, Slack knows they can turn to WeWork as they grow their presence around the world.<\/p>\n\n\n\n<p>\u201cWe believe we can change work from the thing that people have to do to the thing that people love to do,\u201d says Ali Rayl, Slack\u2019s vice president of customer experience.<\/p>\n\n\n\n<h2  id=\"key-highlights\"class=\"wp-block-heading\"><strong>Key highlights:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Custom space designed to meet Slack\u2019s requirements<\/li><li>Slack branding and unique touches throughout<\/li><li>Ongoing strategic partnership for scaling into new markets<\/li><li>Flexible agreement terms reduce capital expenditure <\/li><li>Timely delivery of space<\/li><\/ul>\n\n\n\n<p><em>WeWork offers companies of all sizes space solutions that help solve their biggest business challenges.<\/em><\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tNotice: JavaScript is required for this content.<\/noscript>\n<style>\r\n\r\n        \/* PLUGIN WIDE STYLES *\/\r\n    \r\n 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