{"id":53331,"date":"2019-06-28T11:55:57","date_gmt":"2019-06-28T15:55:57","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=53331"},"modified":"2020-09-03T05:52:57","modified_gmt":"2020-09-03T09:52:57","slug":"one-stop-wellness-is-putting-your-healthcare-under-one-roof","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/one-stop-wellness-is-putting-your-healthcare-under-one-roof","title":{"rendered":"One-stop wellness is putting your healthcare under one roof"},"content":{"rendered":"\n

Despite all our modern advances in health and fitness, many people still feel unwell\u2014uncentered, uninspired, or just plain unhealthy. The response is an exploding wellness industry\u2014now worth $4.2 trillion globally\u2014and the next big thing, “integrated wellness,” just might be the solution we\u2019re all looking for.  <\/p>\n\n\n\n

As people take their overall wellness into their own hands, seeking tools to care for themselves<\/a>, they have access to acupuncture, meditation, health coaching, and more. But so much choice can be overwhelming: How can you know where to begin, or what method works best for you<\/em>? That\u2019s where \u201cone-stop wellness\u201d comes in. Integrative offerings like Clean Market<\/a> and The Well<\/a> provide virtually every health service\u2014from health coaching and nutrition guidance to cryotherapy and massage, some covered by insurance, others not\u2014in one location.  <\/p>\n\n\n\n

Recently, Lily Kunin, founder of Clean Market, and Rebecca Parekh, founder of The Well, joined Kate Flannery, the head of community and partnerships at fitness brand Athleta, for a Well+Good Talk<\/a> at WeWork Now<\/a> in New York City, to discuss how what Flannery calls \u201cwellness overwhelm\u201d has sparked the next evolution of the wellness industry. <\/p>\n\n\n\n

Bringing the wellness retreat to urban centers<\/strong><\/h2>\n\n\n\n

On a relaxing destination spa weekend trip to Sedona, Arizona, not long ago, Parekh had a breakthrough. \u201cI thought, \u2018Why does this not exist in New York City?\u2019\u201d she said. \u201cI want to go here every Saturday, forever. It came to me that I really wanted to figure out how to solve for this need for integrated offerings in an urban market.\u201d  <\/p>\n\n\n\n

When Parekh returned to New York she got to work founding The Well, a membership-based wellness club ($375\/month) opening this summer, which combines Western medicine and Eastern healing practices under one roof. The facility will offer health coaches, practitioners, and doctors, as well as a full-service spa with steam and sauna, an organic restaurant and vitamin bar, reflexology lounge, yoga and meditation studios, private training gym, and a classroom that hosts weekly workshops and learning opportunities. Parekh believes that all of The Well’s services and amenities will expand members’ knowledge and experience of health, leading to a bottom line that The Well defines as “a more balanced you.”<\/p>\n\n\n\n

\"\"
The Well, a membership-based wellness club opening this summer. Photograph courtesy of The Well<\/figcaption><\/figure>\n\n\n\n

A focus on accountability and community<\/strong><\/h2>\n\n\n\n

Club memberships come with a glow of exclusivity, but Parekh is focused more on the sense of accountability. \u201c[It\u2019s about] getting people to make a commitment and show up for themselves on a regular basis, and the membership model is more likely to encourage that,\u201d she said. \u201cWe can effect the greatest change with our mix of services with consistency, as opposed to [appealing to the] transient passerby.\u201d <\/p>\n\n\n\n

In her three years at Athleta, Flannery has also found that combining health and wellbeing services in one space is about fostering community. The brand\u2019s monthly Wellness Collective<\/a>, hosted at Athleta\u2019s flagship Flatiron store, offers weekend mini-retreats\u2014running anywhere from $25 for an integrative health workshop<\/a> to $2,470 for an immersive family retreat in Alaska<\/a>\u2014featuring workshops on topics like Mind + Body, Finance + Career, Self-Care, and Community. <\/p>\n\n\n\n

\u201cEverything is super-interactive, and everything is about talking to each other,\u201d Flannery said. \u201cYes, you\u2019re getting actionable takeaways, but you\u2019re actually hearing from other women in the room, and you\u2019re getting a chance to ask questions.\u201d<\/p>\n\n\n\n

Personalized treatment and streamlined care<\/strong><\/h2>\n\n\n\n

Another benefit of an under-one-roof approach is the convenience of having your full medical history accessible in one system. There\u2019s no need to deal with the often-conflicting advice of doctors and experts, and you don\u2019t have to repeat your ailments and symptoms to multiple practitioners. At these centers, practitioners are able to learn from each other, resulting in all-around better care. <\/p>\n\n\n\n

Lily Kunin\u2019s company, Clean Market, offers spa services like vitamin IV drips ($99-$599), infrared saunas ($47-$63), and cryotherapy ($62-$78), as well as a retail section that sells supplements. She believes this multipronged approach also allows for more stringent vetting of things like supplements, which are unregulated by the FDA. (See also: Goop\u2019s latest hiccups in this space<\/a>). However, said Kunin, \u201cYou can trust that we\u2019ve already done the vetting. Every single supplement has clinical testing against it. We\u2019re creating spaces where you can trust the brand; you can trust the space.\u201d <\/p>\n\n\n\n

While the idea of getting all your wellness needs met in one physical space may seem odd right now, Parekh referenced how radical the idea of Whole Foods was when it brought organic produce to the mainstream-supermarket experience. Now, she says, that model is simply expected. Likewise, in the future \u201cwe\u2019ll look at this idea of integrated wellness clubs in cities as so obvious,\u201d she said. \u201cI think there\u2019s gonna be tons of them.\u201d <\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

In the future, experts say housing Eastern and Western medicine in one club or membership will be the norm<\/p>\n","protected":false},"author":1772,"featured_media":53335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902,43908],"tags":[525,39218],"class_list":["post-53331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-creativity-culture","tag-personal-growth","tag-small-businesses"],"acf":[],"yoast_head":"\nOne-stop wellness is putting your healthcare under one roof<\/title>\n<meta name=\"description\" content=\"In the future, experts say housing Eastern and Western medicine in one club or membership will be the norm\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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