{"id":5311,"date":"2019-06-04T15:03:14","date_gmt":"2019-06-04T19:03:14","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=5311"},"modified":"2020-09-03T05:52:53","modified_gmt":"2020-09-03T09:52:53","slug":"how-to-make-a-good-first-impression","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/how-to-make-a-good-first-impression","title":{"rendered":"How to make a good first impression"},"content":{"rendered":"\n

What Do People Do All Day<\/a>?<\/em><\/strong> takes a look at the work life, lunch habits, and downtime of people across different industries.<\/em><\/p>\n\n\n\n

When Jason Ramirez<\/a> was designing the cover for The Altruists<\/em><\/a>, a family drama by first-time author Andrew Ridker, he drew from a visual moment that had struck him in the novel: \u201cI remember the father in the story looking down at a crack in his driveway, and there was this dandelion sprouting out,\u201d Ramirez says. \u201cAnd I thought it was not only an interesting object, but an interesting metaphor for what was happening in the story\u2014this family, and their relationships, end up choking one another like the roots of a weed.\u201d And so he arrived at the cover\u2019s simple yet intriguing image: a delicate bouquet of botanical misfits. \u201cThat\u2019s probably one of my favorite designs recently,\u201d he says.<\/p>\n\n\n\n

As art director for Viking and Penguin Books, Ramirez is constantly cycling through manuscripts. \u201cI\u2019ll underline significant moments and make little notes and thumbnail sketches in the margins,\u201d he says. The covers Ramirez creates could adorn\u2014and play a role in drawing readers to\u2014the next bestselling novel or prize-winning book. (Penguin Random House, the global parent company of Viking and Penguin Books, publishes more than 15,000 print books each year; Penguin\u2019s best-selling titles range from classics like John Steinbeck\u2019s The Grapes of Wrath<\/em> to recent must-reads like Celeste Ng\u2019s Little Fires Everywhere <\/em>and Zadie Smith\u2019s Swing Time<\/em>.)<\/p>\n\n\n\n

Ramirez\u2019s work is divided into three seasons (spring, summer, and fall) with about 25 books each, and the process for each title begins with a briefing: Ramirez, his creative director, the publisher, editor-in-chief, and book editor discuss their vision for the package. \u201cSometimes the editors are pretty open; sometimes they\u2019re very specific,\u201d he says. \u201cSometimes my publisher\u2019s very specific.\u201d (The publisher, he notes, is the most important person in the room.) As for author input, which comes via the editor, Ramirez explains: \u201cA best-selling novelist\u2019s opinion carries much more weight than perhaps a first-time author\u2019s \u2026. [But] we definitely do try to listen to the writer, because at the end of the day, this is their baby.\u201d<\/p>\n\n\n\n

From there, the books are divided among Ramirez, his creator director, a second art director, and five designers, and they each start working on cover mock-ups, or \u201ccomps.\u201d \u201cWhen I assign a title to a designer, we\u2019ll go over any hard expectations for the package that might have come up in the briefing,\u201d Ramirez says. \u201cBut I always encourage my designers\u2014and I encourage myself\u2014to work beyond the stated expectations, because my personal philosophy is that we might think we know what we want … until we see something else. And oftentimes, we surprise ourselves.\u201d <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Below, Ramirez, who is working on the books that will publish in the spring of 2020, gives a snapshot of what he does all day\u2014procrastination habits included. <\/p>\n\n\n\n

Each morning begins with\u2026<\/strong> a good intention. My alarm goes off at 6 a.m. Warmer days make this lofty wake-up goal more manageable, but usually after some negotiation with my alarm clock, I\u2019m up for the day at around 7 a.m. I check my work email and prepare some breakfast to go before I’m out the door at around 8 a.m. <\/p>\n\n\n\n

I first check my work email\u2026 <\/strong>before leaving home. (Oddly, I don’t think to look at my personal email until after I arrive at work.) The work emails I\u2019m most likely to read first are those from my creative director or either of my two publishers, or messages related to a priority project. Unless it’s absolutely urgent, I will not reply to email until I’m in the office\u2014I\u2019m mostly checking it to manage my expectations prior to arriving.<\/p>\n\n\n\n

My commute\u2026 <\/strong>takes me from Prospect Heights, in Brooklyn, to Midtown Manhattan in a bit over 40 minutes (on a good day). If I can snag a seat on the train, I read a manuscript or chip away at one of the many non-work-related books that tower over my bed. But I’m often not so lucky, and instead spend the commute standing and reading the political newsletters I receive each morning from Axios and Politico.<\/p>\n\n\n\n

The first thing I do when I sit down to work:<\/strong> Raise my standing desk.<\/p>\n\n\n\n

The thing most likely to break my focus:<\/strong> Noise. My office recently relocated from Hudson Square\/West Village to Midtown, and with this move I reentered cubicle life. It has taken a bit of time to readjust to the white noise of loud talking and laughter, keystrokes, and mouse clicks.<\/p>\n\n\n\n

The last time I daydreamed:<\/strong> It was on a recent Friday afternoon during a mandatory IT training session about what circumstances might allow me to work a day or two from home.<\/p>\n\n\n\n

I eat at my desk\u2026 <\/strong>every day. I most always have breakfast at my desk, and, once in a while, lunch. (I’m not a huge fan of lunch\u2014it tends to make me sleepy in the afternoon.)<\/p>\n\n\n\n

I send my last email\u2026<\/strong> from the office, around 6 or 7 p.m. I check work email a few times at night, including just before bed.<\/p>\n\n\n\n

The site I\u2019m most likely to waste time on: <\/strong>Apple News. (Now that I have banished Candy Crush from my phone, that is.) If I want to get lost down a rabbit hole or stew in idle aggravation, then Twitter.<\/p>\n\n\n\n

My preferred email sign-off:<\/strong> Best, Jason.<\/p>\n\n\n\n

If I\u2019m being honest, my smartphone is\u2026 <\/strong>a chore, especially with the inundation of spam. In the span of one week, for instance, my phone exploded with robocalls from the Congo, Mali, Azerbaijan, Slovenia, Mozambique, Burundi, and the country of Georgia. Not to mention that instead of facilitating conversation and the exchange of information, the smartphone has become a social crutch for many to avoid potentially meaningful interactions. Is that honest enough?  <\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Art director Jason Ramirez wants you to judge a book by its cover\u2014that\u2019s his job. Here\u2019s how he does it<\/p>\n","protected":false},"author":1712,"featured_media":5382,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902,43908],"tags":[502,515,1444,10214,39218],"class_list":["post-5311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-creativity-culture","tag-creativity","tag-productivity","tag-career","tag-what-do-people-do-all-day","tag-small-businesses"],"acf":[],"yoast_head":"\nHow to make a good first impression<\/title>\n<meta name=\"description\" content=\"Art director Jason Ramirez wants you to judge a book by its cover\u2014that\u2019s his job. 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