{"id":52924,"date":"2019-06-26T09:11:38","date_gmt":"2019-06-26T13:11:38","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=52924"},"modified":"2020-09-03T05:52:57","modified_gmt":"2020-09-03T09:52:57","slug":"when-you-cant-find-the-skincare-you-need-create-it-yourself","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/when-you-cant-find-the-skincare-you-need-create-it-yourself","title":{"rendered":"When you can\u2019t find the skincare you need, create it yourself"},"content":{"rendered":"\n

Superpower<\/a> on<\/a> the<\/a> Side<\/a><\/em><\/strong> features WeWork team members and how they spend their time when they’re not at work.<\/em><\/p>\n\n\n\n

One evening in late May, the 10th floor of Atlanta\u2019s WeWork Colony Square<\/a> was popping. Beneath an arch of silver balloons, 75 people danced to music spun by a live DJ, sipped on cocktails and custom tea blends, and shopped. It was the launch event for a new natural skincare line formulated with essential oils called Skinopsis, founded by WeWork community associate Ashley Alexander. <\/p>\n\n\n\n

\u201cI [had the launch party] at my home location because the color and vibe in our event space matched my brand really well,\u201d says Alexander, an Atlanta native. \u201cThe neon\u2014everything just went perfectly.\u201d <\/p>\n\n\n\n

The event was the culmination of nearly a year of Alexander\u2019s hard work researching and building the brand. It was also her 25th birthday.<\/p>\n\n\n\n

\u201cI set that date for the launch party as a deadline to have everything ready, and it was well worth it,\u201d says Alexander. \u201cI sold out of all the products I brought that evening. So that was definitely a huge highlight.\u201d<\/p>\n\n\n\n

After struggling with breakouts and cystic acne through her teenage years, Alexander started researching skincare solutions at 18. She spent hours scouring the internet, making multiple trips to Barnes & Noble, and experimenting with different products on her own, until she finally got her skin under control. But then she noticed that the strong chemicals and ingredients in the products that worked for her came with their own side effects.<\/p>\n\n\n\n

\"\"
Skinopsis currently features four facial oils, but Alexander plans to expand the skincare line to include toners, serums, scrubs, and more. <\/figcaption><\/figure>\n\n\n\n

\u201cI tried so many different harsh products and methods and I noticed it was really taking a toll,\u201d says Alexander. \u201cI was about to turn 24 and I was like, \u2018I cannot keep doing this to my skin. I need it to keep its youth as long as it can.\u2019 That\u2019s why I chose to go more natural. I figured I\u2019ve learned so much and tried so much, let me do my research on essential oils and natural remedies and see how I can help others so they don\u2019t have to go through the same things that I\u2019ve gone through. I want to make people so much more confident about their skin and beauty. That\u2019s my goal.\u201d <\/p>\n\n\n\n

Today, Skinopsis features four different facial oils, each formulated to address the most common skin concerns: Don\u2019t Get Blue<\/a> is intended to clear up dark spots caused by acne, reduce inflammation, and prevent future breakouts for acne-prone skin; Soak It Up<\/a> moisturizes and soothes dry, dull skin; Balancing Act<\/a> balances skin and aids in clearing up hyperpigmentation, leaving skin with an overall healthy glow and tone; and Times Up<\/a>, which calms and repairs skin damaged by breakouts. <\/p>\n\n\n\n

\u201cIt\u2019s like aromatherapy plus skincare,\u201d Alexander says of her product line. \u201cBecause my oils are a natural, intentional blend, they\u2019re not only good for your skin, they\u2019re also good for your mind, body, sleep, your soul. When you put this on your face, you instantly inhale it and you\u2019re just calm or soothed or revitalized, depending on the blend.\u201d<\/p>\n\n\n\n

Eventually, Alexander plans to expand Skinopsis into a full line featuring toners, serums, scrubs, and even merch like essential-oil-infused pillowcases, which she\u2019s hoping to release later this year. For now, she\u2019s hosting pop-ups and events, and partnering with other brands in the Atlanta area to create brand awareness for her company.<\/p>\n\n\n\n

Alexander says she\u2019s grateful to work at WeWork, where her creativity is encouraged and the workplace culture is all about connection. \u201cThere are a lot of opportunities here,\u201d she says. \u201cYou come into contact with so many people, especially in my role. You have to make the most of it, make the right connections, keep in contact with people.\u201d <\/p>\n\n\n\n

As an example, Alexander mentions the trademark lawyer in her building who gave her advice about trademarking her products. She also uses her colleagues as a sounding board. One helped Alexander finalize her labels. Another offered advice for how to make her launch party feel like an experience instead of just showing off her products.<\/p>\n\n\n\n

\u201cI did go at this all by myself, so I definitely used my colleagues for help and advice throughout the whole process,\u201d says Alexander. \u201cThey were an amazing resource, and I\u2019m so grateful for them. I thanked them so much at the party.\u201d<\/p>\n\n\n\n

You can <\/em>shop Skinopsis<\/em><\/a> and follow the brand on Instagram at <\/em>@skinopsis.co<\/em><\/a>.<\/em><\/p>\n\n\n\n

Interested in a career at WeWork? Visit our <\/em>jobs page<\/em><\/a>.<\/em><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

After launching a skincare line, community associate Ashley Alexander has clearer skin\u2014and a bright future<\/p>\n","protected":false},"author":1792,"featured_media":52925,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43912],"tags":[500,10208,39218,39221],"class_list":["post-52924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-employee-spotlight","tag-community","tag-superpower-on-the-side","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"\nWhen you can\u2019t find the skincare you need, create it yourself<\/title>\n<meta name=\"description\" content=\"That\u2019s what community associate Ashley Alexander did. 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