The payoff can be huge. Research shows that organizations that leverage customer behavioral insights<\/a> are outperforming their peers by 85 percent in sales growth and more than 25 percent in gross margin.<\/p>\n\n\n\n Here\u2019s how three companies are leveraging WeWork to get close to customers and drive business success.<\/p>\n\n\n\n When the Royal Bank of Canada (RBC)<\/a> was considering WeWork to grow teams in key markets, they discovered an even better opportunity: reaching a new customer base and gaining valuable insights. <\/p>\n\n\n\n The idea was simple: Within WeWork locations, RBC advisors would be on hand to offer free, personalized financial advice to business owners who also had offices in the space. RBC launched their first advice hubs in Toronto<\/a> and Montreal<\/a>. <\/p>\n\n\n\n The advice hubs have been a win-win for RBC employees and the people they\u2019ve served. \u201cIt allows us to understand our clients\u2019 business and financial needs on a deeper level,\u201d says Niranjan Vivekanandan, vice president of strategy and commercial banking at RBC. \u201cOur teams tell us they\u2019re able to create and build out tailor-fit solutions collaboratively with our clients, versus just providing a standard solution to a unique business problem.\u201d<\/p>\n\n\n\n\n\n When White Castle, an American fast-food chain, sought to open their first location in China, they saw a massive opportunity\u2014and a challenge. In order to break into the competitive yet potentially lucrative market, they needed to ensure that their menu and promotions resonated with their target customers: young Chinese professionals. <\/p>\n\n\n\n White Castle was exploring locations in Shanghai for their corporate office, and realized that with a WeWork partnership, they could also get direct access to the customers they wanted to reach. <\/p>\n\n\n\n White Castle moved into WeWork Weihai Lu,<\/a> which is just 328 feet from their flagship store. With an office so close to the restaurant, White Castle was able to conduct focus groups and tastings there. They used the insights they gained to quickly streamline their services and product offerings, especially during the soft opening weeks. <\/p>\n\n\n\n \u201cWeWork has effectively become an extension of our dining room,\u201d says Jason Poon, CEO of White Castle China. <\/p>\n\n\n\n By the end of 2018, White Castle had enough intel to launch a new product, the 1921 Burger, named for the year White Castle was founded and tailored to the Chinese market. Poon says the success of that launch has been in large part thanks to their office space, which gave his team the perfect place to test, adapt, localize, and innovate.<\/p>\n\n\n\n TripActions<\/a>, which bills itself as a \u201ctravel agent in your pocket,\u201d is an app that helps travelers solve problems they encounter when they\u2019re on the road. The company prides itself on being available with 24-7 customer support. And while that was being done virtually by the team from the Palo Alto headquarters, TripActions leaders knew that placing teams around the world, in strategic locations where their customers are, would be key to their growth.<\/p>\n\n\n\n \u201cHaving physical offices allows our teams to be there for our travelers no matter where they are in the world,\u201d says Nina Gionvanelli, vice president of business operations at TripActions. \u201cEven though we are headquartered in the Bay Area, we operate globally and serve global customers. With this in mind, we want to deeply experience the unique facets, characteristics, and culture of each location\u2014so that we can truly understand what our travelers want and need.\u201d<\/p>\n\n\n\n The challenge was not only finding office locations in unfamiliar territories. TripActions also wasn\u2019t entirely sure how their head count would grow, so committing to long-term leases was a potential stumbling block. <\/p>\n\n\n\n WeWork\u2019s low-risk space solutions were the perfect fit for this agile tech company. TripActions has opened six new offices<\/a>, in San Francisco, London, Amsterdam, Sydney, New York, and Dallas. \u201cWeWork has enabled our tenfold growth in a way that still embodies who we are as a company,\u201d says Francis Moran, vice president of finance at TripActions.<\/p>\n\n\n\n In today\u2019s competitive business space, companies need to leverage every asset they have. The right space, along with some creativity, can help improve the customer experience while cultivating amazing and unexpected business results.<\/p>\n\n\n\n WeWork offers companies of all sizes space solutions that help solve their biggest business challenges.<\/em><\/p>\n\n\nRBC gains valuable customer insights through advice hubs<\/strong><\/h2>\n\n\n\n
White Castle leverages workspace for R&D while breaking into China<\/strong><\/h2>\n\n\n\n
TripActions scales globally to meet customers where they are <\/strong><\/h2>\n\n\n\n
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