{"id":4951,"date":"2019-06-08T08:00:58","date_gmt":"2019-06-08T12:00:58","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=4951"},"modified":"2020-09-03T05:52:54","modified_gmt":"2020-09-03T09:52:54","slug":"the-future-of-beauty-is-more-diverse-and-inclusive-than-ever","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/the-future-of-beauty-is-more-diverse-and-inclusive-than-ever","title":{"rendered":"The future of beauty is more diverse and inclusive than ever"},"content":{"rendered":"\n

Beauty is a multibillion-dollar industry, with skin-care products projected to reach $183 billion<\/a> by 2025, making them the largest part of the cosmetics market. At a recent event at WeWork Now<\/a> in New York City, health and wellness site Well+Good<\/a> gathered four top beauty and skin-care experts to deliver a bona fide Beauty State of the Union; panelists discussed the industry\u2019s latest trends and ingredients, as well as shifting attitudes that are leading to a more diverse, inclusive, and all-around beautiful world. From fruity sheet masks to medical-grade cosmetics, here\u2019s what our experts say the future holds in the world of beauty.  <\/p>\n\n\n\n

What\u2019s good for the planet is good on our skin<\/strong><\/h2>\n\n\n\n

There\u2019s an increasing market for products that are not only gentle on the skin, but on the environment, too. Jessica Richards, founder of Brooklyn-based Shen Beauty<\/a>, said she\u2019s noticed a rising demand for \u201cclean, organic, natural\u201d products. Above all, though, Shen Beauty\u2019s customers want something effective\u2014\u201c[something that] can remove a spot,\u201d she said. \u201cSo if they have a sun spot or a zit, they\u2019re more open to using an ingredient that, maybe, is not on the clean list.\u201d<\/p>\n\n\n\n

Consumers can expect to see more CBD, a non-intoxicating cannabinoid found in cannabis, on beauty and skin-care shelves, thanks to the chemical\u2019s supposed healing properties. \u201cPeople are craving that healing, soothing oasis for skin, and that\u2019s where ingredients like CBD have really kicked in,\u201d said Christine Chang, co-founder and co-CEO of Korean beauty brand Glow Recipe<\/a>. <\/p>\n\n\n\n

‘Health is the future of beauty,’ and so are fruity face masks<\/strong><\/h2>\n\n\n\n

Malena Higuera, general manager of corrective cosmetic brand Dermablend<\/a>, predicts that \u201chealth is the future of beauty.\u201d Specifically, she sees the further integration of the medical and beauty space, with medical-grade cosmetics becoming complementary to the world of dermatology.<\/p>\n\n\n\n

Antioxidant-rich, fruity face masks\u2014like Glow Recipe\u2019s cult-classic Watermelon Glow Sleeping Mask<\/a>\u2014are also on the rise, according to Chang. She describes a “next-generation” chemical exfoliant called polyhydroxy acid (PHA) that has a larger molecular structure than the more traditional lactic or glycolic acids, and works more slowly (and gently) on the skin.  <\/p>\n\n\n\n

Less is finally more <\/strong><\/h2>\n\n\n\n

The 10-step skincare routine is a myth, say the experts\u2014\u201cI<\/em> can\u2019t do 10 steps!\u201d Chang said with a laugh. People are turning to more-streamlined skin-care regimens, customizing their routines to suit their skin\u2019s specific needs. Chang calls it a skin-care wardrobe: \u201cMy skin\u2019s dehydrated today. I have a wardrobe of skin-care products, like you have clothing products, and I\u2019m going to pick-and-choose and customize my routine to what really works for me because I\u2019m having that dialogue with my skin.\u201d <\/p>\n\n\n\n

The pared-down approach applies to formulations as well. In developing Dermablend\u2019s foundation, Higuera tasked her lab with generating a full-coverage, nearly-weightless foundation with fewer than 10 ingredients. \u201cThey laughed at me and said, \u2018Pigments are powders, so you have to put something<\/em> in the formula,\u2019\u201d she remembered. But Higuera was adamant, and today, Dermablend\u2019s Cover Creme Full Coverage Foundation<\/a> is the No. 1 cream foundation in the U.S.<\/p>\n\n\n\n

The future demands room for all <\/strong><\/h2>\n\n\n\n

All panelists agreed that, above all, the future of beauty will include cosmetic formulas for every skin tone, type, and condition. <\/p>\n\n\n\n

Industry insiders are also trying to keep the idea of embracing \u201cskin realness\u201d or celebrating \u201cacne positivity\u201d from turning judgmental. Higuera\u2019s example: Telling someone with a pimple or blemish, \u201cYou don\u2019t need to cover that,\u201d when a person wants to use concealer for reasons that are hers and hers alone. She is working to eradicate the concept of \u201cbad skin,\u201d with Dermablend also remaining dedicated to offering the widest-possible range of makeup shades.<\/p>\n\n\n\n

For the recent launch of Glow Recipe\u2019s Pineapple-C Bright Serum<\/a>, the brand not only hired non-models for their campaign, but also photographed everyone makeup-free, with their skin texture shown as-is. \u201cWe didn\u2019t look for people with perfect skin because that wasn\u2019t the point of the campaign,\u201d said Chang. <\/p>\n\n\n\n

In another Glow Recipe casting call, a mom showed up with her two toddlers\u2014and dark circles under her eyes. \u201cWe shot her as is,\u201d said Chang. \u201cBecause that\u2019s her current skincare journey, and that was really representative of what we were trying to capture.\u201d<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Brands are hard at work mixing makeup formulas for literally every skin tone, type, and condition<\/p>\n","protected":false},"author":1772,"featured_media":4952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902,43908],"tags":[],"class_list":["post-4951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-creativity-culture"],"acf":[],"yoast_head":"\nThe future of beauty is more diverse and inclusive than ever<\/title>\n<meta name=\"description\" content=\"Brands are hard at work mixing makeup formulas for literally every skin tone, type, and condition\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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