{"id":48051,"date":"2019-06-11T17:03:27","date_gmt":"2019-06-11T21:03:27","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=48051"},"modified":"2020-09-03T05:52:55","modified_gmt":"2020-09-03T09:52:55","slug":"how-detroits-wework-community-is-bringing-the-auto-industry-into-the-future","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/how-detroits-wework-community-is-bringing-the-auto-industry-into-the-future","title":{"rendered":"How Detroit’s WeWork community is bringing the auto industry into the future"},"content":{"rendered":"\n

If you heard the phrase \u201cfuture of mobility,\u201d you\u2019d be forgiven if \u201cDetroit\u201d didn\u2019t immediately pop into your mind. Many of the buzziest companies in this space\u2014Uber, Lyft, Tesla, Lime, and Bird<\/a>\u2014are based in California, and other locations have stolen some of Motor City\u2019s shine: While MCity, near the state capital of Lansing, it has a huge autonomous driving testing ground, so do Arizona and Pittsburgh; New York City has an ambitious bikeshare program, and Portland pioneered the system of bike lanes.<\/p>\n\n\n\n

Meanwhile, Detroit\u2019s automobile industry\u2014which once helped the city account for nearly 30 percent of the national GDP\u2014has shed tens of thousands of jobs since its peak around 1950. In the process, the city lost 60 percent of its population, shrinking<\/a> to fewer than 700,000 residents from nearly 1.8 million. In a recent episode of the Technopolis<\/em><\/a> <\/em>podcast, co-sponsored by WeWork and CityLab, Jennifer Bradley of urban-innovation Aspen Institute said Detroit was a casualty of being too invested \u201can economic monoculture.\u201d <\/p>\n\n\n\n

Though the automobile industry has shrunk, the city\u2019s foundation in this sector is unshakable: $12 billion dollars is spent on automotive R&D annually in Michigan\u201472 percent of the U.S. total\u2014according to PlanetM<\/a>, an initiative of the Michigan Economic Development Corp. that helps mobility companies get a foothold in the state. And startups drawn to revitalizing Detroit are harnessing these resources to find new ways of getting  around. The result is that Motor City is becoming \u201cMobility City,\u201d as Inc.<\/em> dubbed it<\/a>, with entrepreneurs thinking beyond selling cars, and auto-industry stalwarts like Ford rebranding themselves as \u201cmobility companies.\u201d<\/a><\/p>\n\n\n\n

Much of the action is happening at WeWork 19 Clifford St<\/a> on Merchant\u2019s Row, where PlanetM, WeWork, and the Detroit Regional Chamber of Commerce have created the Landing Zone<\/a>, a hub for mobility startups and legacy players to connect and collaborate. In just three years they\u2019ve added 50 members\u2014startup co-founders as well as employees of bigger corporations who focus on technology surrounding autonomous, electric, connected, and\/or sharable vehicles like Zipcar. \u201cThink of us as a concierge service for global mobility companies that, in essence, will help them to accelerate innovation,\u201d says Seun Phillips, director of PlanetM.<\/p>\n\n\n\n

The relationships made at the Landing Zone push past the idea of how to sell more SUVs. \u201cTransportation is becoming increasingly challenging as urbanization happens and more people are flooding into cities,\u201d says Di-Ann Eisnor, chief We officer (CWeO)<\/a> at WeWork. It\u2019s the potential of unlocking this challenge that fuels Landing Zone.<\/p>\n\n\n\n

\u201cThere are so many barriers that mobility poses,\u201d says Ashok Sivanand, whose startup, Integral<\/a>, makes software for clients in mobility and transportation. His company is focused on car-less people whose job, education, and health-care access is limited to public transit routes.<\/p>\n\n\n\n

\u201cOne of the really exciting things about this new moment in mobility is we\u2019re going to democratize opportunities across the board in our ecosystem,\u201d says Sivanand, until recently a Landing Zone member. <\/p>\n\n\n\n

One project he\u2019s working on\u2014facilitated by connections made at PlanetM with Ford Smart Mobility, a unit of the auto giant that invests in emerging technology\u2014epitomizes that goal. Integral provides the software Ford uses to dispatch vans for patients who need transportation to hospitals and health-care providers across Michigan and Ohio. <\/p>\n\n\n\n

Phillips points to a handful of other Landing Zone (and WeWork) members that have experienced the kind of growth Integral has, including Derq<\/a>, a Dubai-based \u201cMIT spinoff with a mission to eliminate road accidents for both conventional and autonomous vehicles\u201d by using AI; Condor<\/a>, which was acquired<\/a> by the vehicle subscription service Mobiliti<\/a>; and SPLT<\/a>, the carpooling startup that was acquired<\/a> by auto supplier Bosch. \u201cWe\u2019re thinking about a place that is populated with corporates, startups, venture capital,\u201d says Phillips. \u201cImagine the type of energy that\u2019s being generated.\u201d <\/p>\n\n\n\n

PlanetM is trying to use that energy to make a larger impact in Detroit. They\u2019re a partner in the Detroit Mobility Innovation Initiative, which conducted extensive research in the city. \u201cWe went into the neighborhoods in Detroit and we asked the residents, \u2018What are some of your pain points around mobility?\u2019\u201d Phillips says. Of the more than 120 solutions generated to fix pressing mobility challenges, the six final ideas\u2014which include an app-based shuttle service, a low-cost car-sharing program, and a mobile app for parking\u2014will be piloted<\/a> in the fall by the public-private consortium, which includes the city of Detroit and General Motors.<\/p>\n\n\n\n

The idea is that Detroit will regain its status not just as a job creator in mobility, but a thought leader, too. \u201cWe\u2019re seeing rapid innovation as companies race to have their products play an integral role,\u201d says Phillips. \u201cOrganically, jobs will shift to support this new innovation, and people will be retrained to meet the demand of the next generation of mobility.\u201d<\/p>\n\n\n\n\n\n


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